CEO Talks — Future of PR and Current Trends

My vision for Public Relations would be a more complex, advanced digital version of what we are seeing small glimpses of now. Traditional media has not died, however, it has evolved using digital platforms to advance its messaging. This is a perfect example of traditional media outlets needing to adapt to the culture which is largely digitally focused.

Some of the trends that we’re seeing is a shift from solely working through traditional media platforms (radio, television and print) for media pitching to refocusing attention to the digital versions of these media outlets for enhanced outreach efforts and seeing significant success as well as impact in engagement.

Social Media plays a huge role in this as a major component for word of mouth and reputation management in the digital world. While it’s often coupled with general marketing, it very much serves a tool for PR professionals as it offers a platform for communication to a wider audience, similar to the ways that traditional media communicates to the masses.

While the mediums may change due to advances in technology and digital communications, the need for Public Relations will continue to be relevant and help to effectively communicate messages for a greater audience in professional manner.

 

Brandi Sims

Founder + CEO, Brandinc PR

   

 

First Black Owned Public Relations Agency Launches In Lawton

Press Release

 

 

 

Media Contact:

 

Brandi Sims, BrandincPR

[email protected]

(580) 749-9042

 

FOR IMMEDIATE RELEASE

FIRST BLACK OWNED PUBLIC RELATIONS AGENCY

LAUNCHES IN LAWTON

 Specializing in entertainment and lifestyle-based brands throughout the country

Lawton, OK – September 8th, 2020 –Brandinc PR LLC has launched as the new full-service boutique public relations agency located in Lawton, Oklahoma, becoming the first black-owned PR agency in the area. Brandinc PR will offer business owners and brands the opportunity to accelerate their market reach by introducing public relations strategic tactics to improve and enhance their image. Brandinc PR’s primary focus is on brand development and image management of public figures and individuals as well as organizations and businesses.

“With my leadership, Brandinc PR will apply similar strategic tactics from the national scale down to the smaller, which is ultimately how I’ve been successful as a public relations consultant for more than a decade”, said CEO of Brandinc PR, Brandi Sims. “I’m looking forward to assisting businesses with focused and data drive results through public relations expertise for every business level”.

Sims added, “As an African American publicist, I am incredibly proud to offer my expertise from the PR field where often times we are significantly underrepresented. This will be great to start expanding opportunities and create a diverse workspace while helping brands and challenging businesses to take charge of their public image.”

Sim was the former Vice President of Communications & Membership for the Lawton Chamber of Commerce and contributed to significant enhancements to their overall communications outreach as well as membership value-added services, which lead to special recognition by the U.S. Chamber of Commerce for 5 Star Accreditation qualification. Prior to working for the Chamber, Sims served as a Publicist for a Virginia based PR agency representing sports athletes and figures as well as state and local mid-sized companies.

For more information about Brandinc PR, please visit www.brandincpr.com or call 780.749.9042.

About Brandinc PR, LLC

 

Brandinc PR LLC is an Oklahoma based public relations agency committed to helping grow businesses and brands. Founded in 2019, Brandinc PR LLC is focused on serving the needs of beauty, entertainment and lifestyle brands. We strive to represent those businesses and brands who are as passionate about their products and services as we are about brand image and development.

 

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