Case Study: Brand Awareness PR Campaign for a Digital Wellness Startup

Overview

Curated Wellness partnered with Brandinc PR to support the launch of its virtual supplement membership and digital wellness community. As an emerging brand entering the competitive health and wellness space, the goal of the campaign was to generate brand awareness, media visibility, and credibility through earned media placements.

Brandinc PR executed a focused public relations launch strategy designed to introduce the brand’s mission and innovative membership model to new audiences through targeted media outreach and national press release distribution.

The Challenge

New wellness brands often face difficulty gaining credibility and visibility in a crowded marketplace. Without media coverage and third-party validation, it can be challenging for emerging brands to build consumer trust and awareness.

Curated Wellness needed a strategic PR campaign for its product launch that would quickly establish media presence and introduce its supplement membership concept to a broader audience.

The Strategy

Brandinc PR developed a launch-focused PR strategy centered on storytelling, media distribution, and targeted outreach to wellness and lifestyle outlets.

The campaign positioned Curated Wellness as a forward-thinking brand addressing the growing demand for accessible, community-driven wellness solutions.

Key campaign elements included:

• Development of a strategic launch press release

• Messaging that highlighted the brand’s virtual supplement membership model

• National press release distribution through major media networks

• Targeted outreach to wellness, lifestyle, and regional media outlets

• Strategic pitching to radio and digital publications

The press narrative focused on the brand’s core question driving its mission:

Can a curated online wellness community help reverse unhealthy lifestyle trends and improve daily wellness habits?

Media Coverage & Results

Even within a short campaign window, Brandinc PR secured valuable earned media placements and digital distribution reach.

Media Placements Secured

• iHeartRadio features

• Regional media publications

• Syndicated digital media placements

Press Release Performance Metrics

• Headline impressions: 1,000+

• Unique article views: 918

• Total article views: 988

• National media network distribution, including partner publications within the USA Today digital network

Campaign Impact

This wellness brand launch PR campaign successfully introduced Curated Wellness to new audiences while positioning the company as an emerging voice in the digital wellness and supplement industry.

Through strategic messaging and targeted earned media outreach, Brandinc PR helped the brand establish early visibility and credibility during its launch phase.

The campaign created a strong foundation for continued brand awareness and growth within the evolving online wellness marketplace.