💭 What Can Freud Teach Entrepreneurs About PR? ALOT! In fact, Edward Bernays built the earliest PR campaigns based upon the studies of psychology and human behavior.

“PR evolved from the psychoanalysis theories by developing an understanding of human motivation and how to tap into the motivations to elicit desired behaviors.” — Brandi Sims, Founder & CEO, Brandinc PR

Check out a few gems on the history behind “PR” and how you can tap into the earlier tactics for your current PR needs at Medium, PR On The Go! #BrandincPR