In this week’s episode of the Brandinc PR Podcast, we’re diving headfirst into the buzzy, bot-filled world of artificial intelligence in PR. With tools like ChatGPT, Jasper, and proprietary AI platforms flooding the industry, PR pros are asking: Is this innovation or just noise?

💡 The Promise:
AI can streamline everything from media monitoring to press release generation. Big firms are already using it to test messages, predict media interest, and build smarter campaigns.

😬 The Problem:
Reporters are now getting bombarded with AI-generated pitches—many of them irrelevant, generic, and tone-deaf. The rise of “fake experts” and robotic content has made it harder to break through the noise.

🎙️ What You’ll Learn in the Episode:

• The biggest wins and fails in AI-powered PR

• When to use AI as a tool (and when to skip it)

• How to keep your messaging human, personal, and authentic

• Tips to prompt like a pro and stay ahead of the PR curve

TL;DR:
AI isn’t the enemy—misuse is. Strategic, thoughtful use of AI can amplify your PR efforts, but it should never replace your voice, values, or vibe.

🔗 Tune In:
Catch the full episode now on Spotify, Apple Podcasts, or wherever you listen.

🎧 Listen to: Bots in Blazers: Is AI Making PR Smarter or Just Louder?

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