AUSTIN, Texas — May 8, 2026 — Brandinc PR, a boutique strategic communications and digital marketing agency based in Austin, Texas, is proud to announce the addition of Austin Bats Basketball to its growing roster of clients. The Austin Bats recently claimed the 2025-26 American Basketball Association (ABA) National Championship — the first national title in the franchise’s 12-year history.

Founded and owned by Leticia Castillo, the Austin Bats are a professional basketball franchise competing in the ABA’s South Region. The team dominated the 2025-26 season with a 16-0 start, captured the South Region championship, and clinched the ABA National title on April 11, 2026, in front of a packed, near sold-out crowd. Finals MVP JaMichael Brown delivered a standout postseason performance to help secure the historic win, while former NBA player Mims O’Neal brought championship-level experience to the roster throughout the season.

Brandinc PR has been retained to lead the team’s media outreach and earned media strategy, with a focus on securing local, regional, and national coverage of the franchise’s landmark championship season. The campaign targets Austin-area broadcast and print outlets, regional Texas media, sports publications, and podcast placements to amplify the Austin Bats’ story to the widest possible audience.

“We are honored to represent the Austin Bats Basketball team during this historic moment,” said Brandi Sims, Ph.D., MBA, Founder and CEO of Brandinc PR. “Leticia Castillo’s 12-year journey to a national championship is exactly the kind of compelling, community-driven story we love to tell. Austin has a national champion in its backyard and we are committed to making sure the world knows it.”

Brandinc PR brings over 15 years of strategic communications experience to the partnership, with a deep network of Austin, Texas, and national media contacts across sports, entertainment, lifestyle, and business. The agency has secured placements in ESPN, ABC News, Fox News, Forbes, and more, and is recognized by Blavity as a Top Black Digital Marketing Agency.

For media inquiries about the Austin Bats Basketball championship campaign, contact Brandi Sims at brandi@brandincpr.com or (512) 222-9355.