Client Background
Lipstick Killers Co. is a bold lifestyle and jewelry brand founded by Dr. Syreeta Bond, a Puerto Rican entrepreneur who has dedicated her work to empowering women through style, culture, and unapologetic self-expression. Known for its signature Jefa shirts and jewelry pieces that blend fashion with empowerment, the brand has quickly gained a loyal following across diverse audiences.
Objective
Lipstick Killers Co. sought to elevate its visibility on a national scale, connecting with broader audiences through both fashion-forward storytelling and authentic founder representation. The primary goals were to:
-
Secure national press coverage for the brand and its founder.
-
Highlight the brand’s cultural roots and entrepreneurial journey.
-
Build momentum to expand product awareness and sales through earned media opportunities.
Our Strategy
Brandinc PR developed a strategic media campaign focused on three key areas:
-
Founder Storytelling: We positioned Dr. Bond’s personal journey as both the face and voice of the brand, highlighting her entrepreneurial path as a Latina business owner.
-
Media Outreach: Leveraging national media connections, we pitched both fashion/lifestyle and cultural outlets, weaving in timely hooks like Hispanic Heritage Month and the growing demand for diverse voices in fashion.
-
Visibility Campaigns: We secured interviews, feature articles, and supported the brand’s book tour stops with added PR visibility, ensuring Dr. Bond was front and center as the face of Lipstick Killers Co.
Results
-
Achieved national press coverage in major outlets including Forbes and The National Examiner.
-
Secured multiple interviews and features spotlighting Dr. Bond’s story and Lipstick Killers Co.’s unique brand positioning.
-
Enhanced brand credibility and awareness, leading to new speaking, media, and collaboration opportunities.
Client Testimonial
“I cannot thank Brandinc PR enough for all the work they did to help me book interviews, book tour locations, and articles! Her team is absolutely incredible. I would have never found these opportunities on my own and I’m honored to call them my PR team! If you need PR work, call them!”
— Dr. Syreeta Bond, Founder of Lipstick Killers Co.
Conclusion
Through a targeted PR strategy rooted in authenticity and cultural storytelling, Brandinc PR helped Lipstick Killers Co. break into national media, amplifying both the brand and its founder. This campaign not only solidified Dr. Bond’s voice in the industry but also positioned Lipstick Killers Co. as a brand to watch in the lifestyle and empowerment space.
