Live On Festival is a hybrid concert experience that allows fans to check out their favorite artist performances through a hybrid platform. The benefits for the artist is that they retain sales revenue generated from concert performances. Live on festival has featured all genres across the country from emerging hip hop artists to country artists.
One of the challenges for Live On Festival was establishing itself as the go-to concert experience not all for music lovers, but also established ad emerging artists. The problem with lack of brand awareness is that it can impact sales, performance an recruitment of talent. Live On Festival needed a way to enhance their brand awareness and at the same time, successfully launch their first hybrid concert with an established music artist.
After researching PR and marketing agencies throughout the country, Live on Festival found Brandinc PR through established B2B networks and connected on their PR needs. The key aspects that attracted Live On Festival to Brandinc PR was the boutique style approach of the agency. With a smaller agency, Live on Festival benefited from having close engagement and interaction with strategy and implementation directly from the team. The response time is significantly enhanced compared to larger agency and more intimate towards client specific needs.
Results & Benefits
The results of the targeted outreach campaign to officially launch the Live On Festival inaugural concert was successful ticket sales from both the physical and online concert appearances, media coverage ranging from local to national level, and 20% increase of website visits.