The Least of These Documentary — Pastor Mayo Sowell
Turning Compassion Into a National Conversation
When Atlanta-based Pastor Mayo Sowell chose to live on the streets for a week to better understand the realities of homelessness, his mission was simple but profound: to bring empathy, awareness, and action to one of society’s toughest issues.
Brandinc PR was brought on to transform his story into a national dialogue. Within just a few months, our team executed a full-scale PR and media campaign for The Least of These documentary — securing placements that reached millions, developing faith-based media partnerships, and positioning Pastor Mayo as a trusted voice in social impact storytelling.
The Challenge
The campaign began less than 90 days before the film’s premiere. With a limited window, our challenge was to break through the noise of summer media cycles and generate meaningful coverage across broadcast, digital, and faith-based outlets.
Our goals were clear:
-
Spotlight The Least of These as both a faith-based and humanitarian story.
-
Position Pastor Mayo as a credible media figure and changemaker.
-
Build strategic partnerships with Christian and social-impact networks.
Our Approach
We crafted a targeted PR campaign centered on authentic storytelling and high-impact visibility.
-
Narrative Development: Built messaging that humanized the issue of homelessness through Pastor Mayo’s personal experience.
-
Strategic Media Outreach: Targeted national, regional, and niche outlets across culture, faith, and lifestyle verticals.
-
Partnership Activation: Collaborated with Kingdom Network and aligned with media outlets open to mission-driven stories.
Media Highlights
| Outlet | Type | Coverage Focus | Estimated Reach |
|---|---|---|---|
| Urban Magazine | Digital Feature | Black Interest & Culture | 75 K |
| Good Day Atlanta (Fox 5) | Broadcast | General News | Regional |
| CBS Radio Network | Radio Interview | News & Commentary | 200 M+ |
| Getting to the Truth Podcast | Podcast | Faith & Culture | 34 K |
| WANF Atlanta | Television Feature | Local News & Human Interest | 34 K+ |
| Pushback Talks Podcast | Podcast | Social Justice | 10 K+ |
| Kingdom Network | Partnership | Faith-Based Broadcast TV | National Reach |
Total Estimated Audience Reach: 203 M+
Earned Media Value: $250 K+
The Results
In under three months, Brandinc PR:
-
Generated 12+ media opportunities across broadcast, radio, and digital.
-
Landed top-tier interest from CBS Radio and Good Day Atlanta.
-
Elevated Pastor Mayo’s story from a local faith initiative to a national narrative on empathy and community leadership.
-
Opened doors for future collaborations with Christian media networks and streaming distributors.
Client Spotlight
“Brandinc PR helped elevate our story beyond the church audience. The response has been incredible — it’s opened new doors for partnerships and awareness we couldn’t have reached alone.”
— Pastor Mayo Sowell, Executive Producer, The Least of These
Impact
This campaign demonstrated how a clear message, strategic positioning, and authentic storytelling can spark meaningful dialogue and deliver measurable visibility — even on a short timeline.
Looking to Amplify Your Message?
Want to bring your story to the national stage?
👉 Schedule Your Free PR Audit →