From Blue Cross to Brand Boss: Alesha Henley’s Marketing Playbook for Long-Term Success

🎙️ New Episode Drop: Marketing Magic with Alesha Henley!

What happens when you mix 25+ years of marketing genius with powerhouse brands like Blue Cross Blue Shield, Rust-Oleum, Orbitz, and AT&T — then add a dash of strategic brilliance for small businesses and nonprofits? You get Alesha Henley, Founder & CEO of A Dose of Insight, and our latest guest on The Brandinc PR Podcast with host Brandi Sims! 🙌🏽

In this episode, Alesha pulls back the curtain on what truly makes a brand thrive — and spoiler alert: it’s NOT chasing viral moments or jumping into marketing tactics without a solid foundation. Here’s a sneak peek at what you’ll learn:

Virality vs. Consistency: Why going viral is nice, but staying consistent is where the magic happens.
Strategy ≠ Foundation: Too many businesses rush to build marketing strategies before knowing who they are. Alesha shares why that’s a recipe for disaster (and what to do instead).
Marketing is a Long-Term Play: Forget the quick wins—Alesha dives into why marketing is an investment, not an expense.
How Marketing Found Alesha: Her journey from big-brand marketer to empowering small businesses and nonprofits is the inspiration you didn’t know you needed.

Why You NEED to Listen:
Alesha doesn’t hold back on the tough truths — and trust us, you’ll walk away with actionable tips to rethink your marketing strategy and build something that lasts.

🎧 Listen now on your favorite podcast platform!

👉🏽 Don’t forget to subscribe, share, and tag @BrandincPR — let’s spread this marketing wisdom far and wide!

Shopping Basket