From Outcast to Industry Trailblazer: Benjamin Shrader Shares His Wild Ride in Event Promotion on the Brandinc PR Podcast

At Brandinc PR, we believe the best stories are the ones that don’t follow the rules. And this week’s Brandinc PR Podcastguest, Benjamin Shrader, is a walking, talking, party-promoting masterclass in breaking the mold and building success on your own terms.

As the CEO of Shrader Promotions LLC, Benjamin has spent the past six years organizing some of the biggest, boldest concert events across Texas. We’re talking high-energy, sold-out shows with artists like Wiz Khalifa, G-Eazy, and Parker McCollum—and one unforgettable event where, yes, a giraffe casually made an appearance. (No, seriously. It happened. You’ll want to hear that story.)

But what truly sets Benjamin apart isn’t just the wild parties or superstar lineups—it’s the path he took to get here.

Diagnosed with severe dyslexia and ADHD, Benjamin was often underestimated early in life, feeling like the outcast in classrooms and traditional spaces. But instead of letting that label define him, he built a company from the ground up while still in college—leveraging social media strategy, storytelling, and pure hustle to create something massive.

And just one year ago, he faced his most personal challenge yet: undergoing surgery to remove a golf-ball-sized brain tumor, which left him permanently deaf in one ear. Rather than step away from the spotlight, Benjamin stepped further in—using his story to encourage other young entrepreneurs and creatives to embrace their obstacles and turn them into fuel.

In this episode, Benjamin opens up about:

• Meeting Lady Gaga (and how her kindness still inspires how he treats others in the business)

• Embracing failure and turning it into his biggest competitive edge

• Building buzz-worthy events using nothing but grit and social media savvy

• And yes… wrangling a giraffe at a party like a true promo pro

This one’s packed with real talk, wild stories, and powerful lessons on perseverance, personal branding, and what it takes to thrive in the music and event industries—even when the odds are stacked against you.

Ready to get inspired?
Click here to listen to the full episode on your favorite streaming platform.

Stay bold,
The Brandinc PR Team