How Higher Ed is Fueling the Creator Economy – Featuring Bill Zimmerman

The latest episode of the Brandinc PR Podcast is live, and we’re diving into a topic that’s reshaping the media, PR, and digital landscape: the creator economy—and how colleges are teaching it.

This week, I’m joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and author of the new textbook Understanding the Creator Economy: Making Digital Media Work for You. Bill is helping redefine what it means to learn and work in digital media, from launching a Content Creator Certificate program to co-directing a summer camp just for high schoolers looking to level up their content skills.

We talk about:

• How the creator economy is being taught in college classrooms

• What PR pros need to understand about today’s digital-first talent

• Lessons from working directly with student creators

• Why education must evolve to meet the demands of a changing media world

Whether you’re a brand leader, a student, or a professional communicator, this episode is packed with gems on how to stay ahead of the curve and collaborate meaningfully with creators.

📲 Listen now on Spotify, Apple Podcasts, or wherever you tune in.

🔗 https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431

Let’s get into the future of content—because it’s already here.