Inside the Spotlight: PRSA Entertainment & Sports Fireside Chat with Ryan McCormick and Michael Levine
What does it take to build and protect a reputation in the spotlight? The PRSA Entertainment & Sports Section is exploring that very question during our upcoming Fireside Chat on November 20, 2025, at 1 p.m. ET, moderated by my colleague and friend Ryan McCormick, Founder of Goldman McCormick PR.
Ryan will be joined by one of Hollywood’s most influential publicists, Michael Levine — the mastermind behind campaigns for more than 58 Academy Award® winners and author of 15 books, including Broken Windows, Broken Business and Guerrilla PR 2.0. Together, they’ll unpack the evolving world of celebrity branding, reputation management, and media influence in today’s always-on culture.
A Conversation Worth Tuning In To
As the Past Chair and current Programming Chair of PRSA Entertainment & Sports, I’m especially excited about this conversation. Ryan has a remarkable ability to draw out the kind of insights that help communicators think differently about their craft — and Michael Levine’s perspective from decades of experience in Hollywood makes this an event unlike any other.
From managing crises in the public eye to cultivating narratives that endure, this session will offer real-world takeaways for PR pros, entertainment publicists, brand strategists, and media consultants alike.
Event Details
📅 Date: Thursday, November 20, 2025
🕐 Time: 1:00 p.m. ET | 10:00 a.m. PT
💻 Format: Virtual (Free for PRSA Members; Open to Non-Members)
🎤 Moderator: Ryan McCormick, Founder of Goldman McCormick PR
⭐ Featured Guest: Michael Levine, Hollywood Publicist & Author
👉 Register Here: https://www.prsa.org/event/2025/11/20/default-calendar/prsa-entertainment-sports-fireside-chat-ryan-mccormick-with-michael-levine-wbens2506
Why You Should Attend
The Fireside Chat is more than a conversation — it’s a masterclass in strategic communication for today’s interconnected, high-stakes environment. Whether you’re managing red-carpet moments in Los Angeles, crisis response in New York, or brand storytelling here in Austin, this event will offer actionable insights on how to stay ahead of the curve.
Join us to learn, connect, and be inspired by two of the sharpest minds in PR and media.
Brandi Sims, MBA, PhD(c)
Past Chair & Programming Chair, PRSA Entertainment & Sports Section
Founder & CEO, Brandinc PR