When a PR crisis hits, are you ready to face the fire — or are you scrambling for an extinguisher? 🔥

In this week’s episode of The Brandinc PR Podcast, our host Brandi Sims is sitting down with Ryan McCormick, Co-Founder of Goldman McCormick PR and media relations expert who’s repped clients across law, finance, entertainment, and corporate industries. He’s also been featured on ABC, Fox News, CBS, and PR Week — so yeah, he knows his stuff.

Ryan’s breaking down crisis communications like only a pro can, and trust us — you’ll want to take notes.

🎧 What You’ll Learn:

🔥 Anticipating the Worst: Why smart brands don’t wait for crises to happen — they prepare for them before they hit. (Spoiler: “We didn’t see this coming” isn’t an excuse.)

🔥 Honesty & Vulnerability Win: In a crisis, hiding the truth is a fast track to losing trust. Ryan shares how brands can own their mistakes with transparency — and actually come out stronger.

🔥 AI is Cool, But Humanity is Cooler: Yes, AI can help streamline comms, but Ryan reminds us that authenticity is still the secret sauce. People trust people — not bots.

Why You Can’t Miss This Episode:

Whether you’re a PR pro, business owner, or brand builder — this episode is packed with actionable insights to keep your reputation intact when things go sideways.

🎧 Listen now on your favorite podcast platform!

👉🏽 Don’t forget to subscribe, share, and tag @BrandincPR — let’s get this crisis comms wisdom out there!