Media Contact:
Brandi Sims, Brandinc PR
brandi@brandincpr.com
(512) 222-9355
FOR IMMEDIATE RELEASE
Sarina Jain, “The Indian Jane Fonda,” Releases Debut Memoir,
All You Need Is Balle Balle
Creator of Masala Bhangra® Shares the Story Behind Her Global Dance Fitness Movement — A Memoir of Grief, Joy, and 25 Years of Showing Up
NEW YORK, NY — September 21st, 2026 — Sarina Jain, internationally known as “The Indian Jane Fonda,” releases her debut memoir, All You Need Is Balle Balle (She Writes Press / Simon & Schuster, $17.99) — a deeply personal account of how one woman’s grief, identity, and relentless pursuit of joy gave birth to one of the most beloved dance fitness movements in the world.
Jain is the creator of Masala Bhangra®, a fusion of Punjabi Bhangra and Bollywood dance and fitness she developed in 1999 and has since grown into a global phenomenon practiced in over 10 countries. A featured trainer on Apple Fitness+ and a longtime media personality, she has spent more than 25 years building a worldwide community around one radical idea: showing up is the most powerful fitness prescription you will ever receive.
In All You Need Is Balle Balle, Jain writes candidly about loss — including the death of her father — cultural identity, and the moments that tested everything she believed about movement and purpose. Part memoir, part joyful manifesto, the book is for anyone who has ever dreaded a workout, questioned their place, or wondered what it would feel like to finally move for themselves.
“I didn’t set out to write a memoir,” says Jain. “I set out to answer the question my students kept asking me: how do you make it last? This book is my answer. It’s not about the steps — it’s about why we show up at all.”
All You Need Is Balle Balle is available beginning October 13th, wherever books are sold. For more information, visit masalabhangra.fitness.
Jain will host a book signing on October 17th in partnership with P&T Knitwear at The Maison Project starting at 1pm. Registration is required to attend and available through Eventbrite here.
For media inquiries, interview requests, and press assets, please contact Brandi Sims at Brandinc PR at brandi@brandincpr.com or (512) 222-9355. Additional information about Sarina Jain is available at masalabhangra.fitness.
About Sarina Jain
Sarina Jain is the creator of Masala Bhangra®, a global dance fitness movement practiced in over 10 countries. Known as “The Indian Jane Fonda,” she is a featured trainer on Apple Fitness+, a media personality, and a sought-after speaker on joy-based wellness and cultural identity. Born in California and based in New York City, All You Need Is Balle Balle is her debut memoir.
###