If you’re still approaching PR like it’s just about press releases and placements… we need to talk.
In the latest episode of the Brandinc PR Podcast, I sat down with Lisa Cole, Chief Marketing, Product & AI Officer at 2Xand author of The Limitless CMO, to break down what it really means to operate as a strategic leader in today’s AI-driven landscape.
From Order Takers to Market Makers
One of the biggest takeaways from this episode is this:
PR professionals can’t afford to just “execute” anymore.
You have to think like a strategist. Move like a marketer. And show up like a decision-maker.
Lisa shares how the most effective brands today aren’t reacting to the moment—they’re shaping it.
AI Isn’t the Future—It’s the Advantage
AI isn’t here to replace PR professionals—it’s here to elevate them.
From identifying trends earlier to refining messaging and predicting audience behavior, Lisa shares how AI is already transforming how brands approach visibility, positioning, and growth.
The real question?
Are you using it strategically—or just experimenting?
What This Means for Your Brand
PR in 2026 isn’t about being everywhere.
It’s about being intentional, aligned, and ready when the right opportunity presents itself.
Because the brands—and professionals—that win today aren’t just part of the conversation…
They help define it.
🎧 Listen to the Full Episode
Tune into this episode of the Brandinc PR Podcast to learn how to move from reactive to strategic, leverage AI with intention, and position your brand for long-term visibility.
🚀 Ready to Build a Smarter PR Strategy?
If this episode has you thinking about how to show up more strategically for your brand or clients—don’t just sit on it.
Whether you need clarity on your messaging, support aligning your PR with business goals, or a strategy that actually drives visibility and results, this is your next step.
👉 Book a PR Power Hour Session for focused, 1:1 strategy tailored to your brand
👉 Or schedule a consultation to explore ongoing PR support with Brandinc PR
Because visibility alone isn’t enough—positioning is what moves the needle.