The NIL Era Is Here — And PR Pros Are at the Center of the Action

Today, the Public Relations Society of America (PRSA) Entertainment & Sports Section is hosting a powerhouse conversation on the rapidly evolving world of Name, Image, and Likeness (NIL)—and how PR professionals can shape its future.

The NIL Collective Series (August 13, 2025, 3–4 PM ET) will be moderated by Dr. Contrecia Tharpe, current Chair of the PRSA Entertainment & Sports Section, and will feature top voices driving innovation in sports PR and athlete branding:

• Shane Arman – Senior Vice President, Head of U.S. Sports at Allison

• Marlon LeWinter – Director of Public Relations, American Cornhole League

• Gail Sideman – Owner/Publicist, GPublicity

This high-impact discussion will unpack how to:

• Craft authentic narratives that amplify athlete brands

• Navigate sponsorship deals in a competitive NIL marketplace

• Position clients for sustainable success in sports and entertainment

The NIL landscape has transformed how athletes, brands, and media connect—and PR professionals are uniquely positioned to build the stories and partnerships that define success. Whether you’re working with high-profile pros or up-and-coming talent, this session is designed to give you strategies that work right now.

Event Details:
Date: August 13, 2025
Time: 3–4 PM ET
Hosted by: PRSA Entertainment & Sports Section
Registration: Click here to register

At Brandinc PR, we know athlete branding is more than just endorsements—it’s storytelling that lasts. Today’s event is a reminder that in the NIL era, PR pros aren’t just part of the conversation… we help write the script.