The Truth Filter: How Women Leaders Are Redefining Media Literacy in the Digital Age

On Monday, December 8, 2025, Dr. Brandi Sims joined a powerful lineup of women changemakers for the 100 Women to Watch panel: The Truth Filter: Women Leaders on Media Literacy and the Power to Discern—a live virtual conversation held from 12:00–1:00 PM CT focused on truth, trust, and the urgent need for stronger media literacy across our communities.

Hosted by Kai Cole Henderson, the discussion streamed live via LinkedIn and featured women leaders from across the U.S.—including voices from Austin, Chicago, Dallas–Fort Worth, Oklahoma, and beyond—highlighting why now is the moment to equip the public with the tools to sort truth from noise.

📺 Replay Available
Watch the public recording here:
👉🏽 https://www.linkedin.com/events/7394010767693340673

Why Media Literacy Matters More Than Ever

From AI-generated misinformation to viral conspiracy clips on TikTok, false narratives are spreading faster than evidence-based truth — and communities are paying the price.

As a PR strategist and researcher with a doctoral dissertation on the social media amplification effect, Dr. Sims shared insights into:

• The psychological triggers that make misinformation “stick”

• The role algorithms play in shaping what we believe

• What leaders and educators can do to build digital discernment

• How women and underrepresented voices are uniquely positioned to combat misinformation

• Why media literacy has become a public safety issue, not just an educational one

“Media literacy doesn’t just protect us — it empowers us,” Sims noted. “When people can identify manipulation, ask better questions, and evaluate sources critically, they become harder to influence and easier to inform.”

Panel Flow

12:00 PM CST – Welcome & Introductions
12:05 PM – 100 Women to Watch Campaign Overview
12:10 PM – Guided conversation with Dr. Brandi Sims + panelists
Topics included media bias, belief formation, the psychology of misinformation, and the power of truth-telling women leaders.
12:45 PM – Closing reflections + audience Q&A
12:55 PM – Wrap-up & gratitude

View playback here: https://www.facebook.com/share/v/17WedbGgAR/

About 100 Women to Watch

The 100 Women to Watch campaign spotlights bold and influential women reshaping industries, challenging norms, and creating cultural change. Each month centers around a new theme — from AI ethics to civic engagement — and features a curated conversation designed for public impact and collaborative learning.

About Dr. Brandi Sims

Dr. Brandi Sims, PhD, MBA is a public relations strategist, media researcher, and advocate for truth and trust in digital communications. Based in Austin, Texas, with roots in Lawton, Oklahoma, she leads Brandinc PR while teaching and speaking on media literacy, social influence, and narrative power. Her dissertation examines how social media amplifies messages and influences behavior, shaping culture and public discourse.

Why This Matters for Communications & PR Leaders

This panel underscored what forward-thinking brands, PR practitioners, and educators already know:

📌 Trust is the new currency.
📌 Media literacy is a strategic advantage.
📌 Women leaders are truth amplifiers.
📌 Communications must evolve as fast as misinformation does.

Brandinc PR remains committed to helping leaders, brands, and institutions build credibility through transparency, education, and strategic storytelling.

Watch + Share the Replay

📺 Public Access Link:
👉🏽 https://www.linkedin.com/events/7394010767693340673

Work With Brandinc PR

Interested in bringing a training, workshop, keynote, or media literacy session to your campus, company, or community organization?

Brandinc PR offers:
✔ Media Literacy & Misinformation Training
✔ Executive Communications + Thought Leadership
✔ Public Relations Strategy & Messaging
✔ Academic-Industry Partnerships & Guest Lectures
✔ Brand Integrity + Reputation Management

📩 Visit brandincpr.com to collaborate.