Ever wonder what really happens behind the scenes of your favorite concert? On the latest episode of the Brandinc PR Podcast, host Brandi Sims is joined by the creator of This Is DeLaCruz—a rising media platform and YouTube series focused on giving visibility to the often-overlooked professionals in the live music industry.

From touring audio to storytelling powerhouse, our guest shares how they built This Is DeLaCruz from the ground up using organic content, consistent brand voice, and a strong sense of purpose. We dive into the strategies that helped them gain trust in a niche technical space, align with major sponsors like Guitar Center and Insta360, and launch impactful new series like Women on Tour.

Whether you’re a PR pro, creative entrepreneur, or just obsessed with the music industry, this episode is packed with branding lessons, community-centered storytelling, and actionable insights on staying true to your mission.

Topics covered:

• Building a credible brand in a technical niche

• Organic brand storytelling that connects

• Navigating sponsorships with integrity

• Launching Women on Tour to elevate female professionals

• Lessons from balancing growth with authenticity

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform.