Point Toward Purpose Helps Local Creatives With Interactive Coaching and Goal-Setting Session 

Press Release


Media Contact:

Brandi Sims, Brandinc PR

[email protected]







Point Toward Purpose Helps Local Creatives With Interactive Coaching and Goal-Setting Session 

Underground Music Collective to host session on coaching and goal setting for creatives

WHAT: Nashville entrepreneurs and creative small businesses will have an opportunity to develop new ideas and set values-based goals through the new coaching session called Point Toward Purpose. Hosted by Underground Music Collective (UMC), Point Toward Purpose is a half-day, interactive session that will empower creatives to set goals in alignment with their authentic vision.

Hosted by UMC Founder/CEO Gerard Longo, Point Toward

Purpose will arm creative entrepreneurs with a better understanding of their Values, Mission, and Vision, as defined using UMC’s VMV Method; at least one clearly defined goal, identified using UMC’s adaptation of the SMART goal setting methodology; an actionable plan to achieve that goal; and access to new connections and additional resources, including discount access to UMC Coaching and other services.

Underground Music Collective was founded in 2016 in Bethlehem, PA as Lehigh Valley Underground, with a vision to create a direct ecosystem for emerging artists to build awareness for their music, and access resources to help them navigate  the business side of the industry. Since relocating to Nashville in 2018, UMC has grown in scope to include collaborations with major brands including Universal Music Group, Red Bull, Creative Artists Agency, Redfin Real Estate, and the NFL’s Tennessee Titans.

WHEN: Saturday, July 22nd 2023; 9:00 a.m.-2:00p.m. CT

COST: $99 

WHERE: In-person; 615 Main St, Suite G1 Nashville, TN 


To register for the event, please visit: undergroundmusiccollective.com/coaching/point-toward-purpose. Space is limited, and registration is required to participate. 

For more information about Underground Music Collective, please visit www.undergroundmusiccollective.com


About Underground Music Collective  

Underground Music Collective (UMC) is a Nashville-based digital music resource and multimedia services company. UMC’s mission is to create a robust ecosystem that empowers independent creatives to pursue their passions. Since launching in 2016, UMC’s daily web content has impacted hundreds of thousands of individuals, and the platform has tirelessly supported thousands of emerging artists globally by providing professional artist development, marketing, promotion, photography, writing, and social media services. In March 2021, Underground Music Collective was welcomed as a fiscally-sponsored project of the Arts & Business Council of Greater Nashville, a business incubation program for qualified arts projects and organizations who may benefit from tax-exempt status. For more information, visit www.undergroundmusiccollective.com, and follow the company on Instagram @UMCNashville and YouTube @UMCNashville. 


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