You Don’t Need Fancy Software — You Need a Strategy Introducing Brandinc PR’s Column for North Edmond Living
Most business owners I talk to say the same thing: “I know I need PR, but I don’t even know where to start.” They’re not wrong to feel that way. The world of media and public relations can feel like an exclusive club — one where you need the right connections, the right budget, or the right zip code to get a seat at the table.
I’m here to tell you that’s not the whole story.
My name is Brandi Sims, and I’m the Founder and CEO of Brandinc PR, a boutique strategic communications and digital marketing agency with roots in Austin and Oklahoma. Over the past 15+ years, I’ve helped brands land features in Forbes, ESPN, ABC News, and AP News — not by luck, but by building intentional, strategic narratives that journalists actually want to cover. I hold an MBA and a Ph.D. in Communications, and I’ve had the privilege of serving as national chair of the PRSA Entertainment & Sports Section. But more than any credential, what drives my work is a simple belief: every business has a story worth telling.
Here’s what most people don’t realize about getting press — the barrier isn’t access. It’s the pitch. Journalists receive hundreds of pitches a week, and the ones that get ignored all share one thing in common: they’re about the business, not the audience. The businesses that consistently earn media coverage understand that a great pitch leads with relevance, not résumé. It answers the question the journalist is already asking — why does this matter to my readers, right now? When you crack that formula, the doors open faster than you’d expect.
In this column, I’ll be breaking down the real-world strategies behind earned media, brand positioning, and visibility — practical tools for North Edmond’s business community to use immediately. And if you want a head start before the next issue, my Pitch Kit is a step-by-step guide to crafting pitches that get responses. It’s designed for business owners who are ready to stop waiting for press and start earning it. You can find it at brandincpr.com.
Welcome to the column. Let’s get you seen.