The Future of PR in the Age of AI: Diane Schwartz of Ragan Communications Joins the Brandinc PR Podcast
Artificial intelligence is no longer a future conversation for the communications industry. It is already reshaping how brands communicate, how media is created and how public relations professionals approach strategy, storytelling and leadership.
On the newest episode of the Brandinc PR Podcast, Brandi Sims sits down with Diane Schwartz, CEO of Ragan Communications, for an in-depth discussion about AI in PR, the future of communications and the findings behind Ragan’s widely discussed AI in PR Report.
As the first female CEO in Ragan’s 56-year history, Diane has helped lead major conversations around innovation, communicator training and the evolving role of AI in corporate communications. During the episode, she shares valuable insight into how communications professionals can adapt to rapid industry change without losing the human side of storytelling.
The conversation explores:
- How AI is transforming public relations and corporate communications
- The biggest misconceptions PR professionals still have about AI
- Ethical concerns surrounding AI-generated content
- Why storytelling and authenticity still matter in the AI era
- The communication skills professionals need to stay competitive
- What leadership looks like during industry disruption
One of the biggest takeaways from the episode is the reminder that while AI can improve efficiency, strategy and automation, it cannot replace trust, emotional intelligence or authentic communication. As more brands incorporate AI into their workflows, communicators who can balance innovation with human connection will continue to stand out.
This episode is especially relevant for:
- PR professionals navigating AI adoption
- Corporate communications leaders
- Marketing and branding professionals
- Entrepreneurs building thought leadership
- Media and communications students
- Business leaders interested in the future of storytelling
Special thanks to former Brandinc PR Podcast guest and communications leader Samantha Flynn for helping connect this timely conversation following the release of Ragan’s AI in PR Report.
The full episode of the Brandinc PR Podcast featuring Diane Schwartz will be available Thursday, May 28, on Spotify and major podcast platforms.
At Brandinc PR, we help brands, executives and entrepreneurs increase visibility through strategic public relations, thought leadership and media storytelling. Whether you are building brand authority, preparing for media opportunities or navigating communications in the evolving AI landscape, our team helps position your message for impact.
Looking to strengthen your visibility and media strategy? Contact Brandinc PR to learn more about our PR consulting and communications services.