Benefits to starting a business during the COVID19 pandemic. The benefit of starting my business during the pandemic is the overwhelming support for black owned business and small businesses. There have been numerous free business directories, free marketing opportunities that have popped up in support of pushing our businesses into the spotlight whereas in the past we have not been.

Learning to adapt to new consumer needs.  I’ve developed both custom packages and ala carte services for businesses looking for public relations and marketing services. Following the pandemic, I recognized that the requests from businesses were becoming much more slimmed down and specific to what the business lacked and needed, rather than wanted.

Brandi Sims

Founder + CEO, Brandinc PR