If you thought Edible Arrangements was just about fruit bouquets, Angela Johnson has news for you.

As the newly promoted Chief Marketing Officer of Edible Brands — home to Edible Arrangements, Rōti Modern Mediterranean, freshfruit.com, and the boldly named edibles.com — Angela is leading one of the most unexpected brand evolution stories in recent marketing history. With 23+ years of experience spanning agency work, restaurant marketing, and C-suite innovation strategy, she’s now overseeing marketing and product development across four wildly different brands, reporting directly to CEO Somia Farid Silber.

On the latest episode of the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Angela for a conversation that is equal parts strategy masterclass and real talk about what it means to lead marketing inside a house of brands with no playbook. They cover everything from the internal conversations that had to happen before edibles.com got a green light, to what Angela learned about P&L accountability during a bankruptcy earlier in her career — and why she says “if you’re not measuring, evaluating, and evolving, you’re dying.”

Before Edible Brands, Angela helped drive double-digit comp sales growth at Krystal Restaurants with the launch of Hangover Krystal — proof that she has always known how to make a brand moment land commercially. Now she’s applying that same instinct to a portfolio that spans family-friendly gifting, fast casual Mediterranean food, and low-dose cannabis wellness products.

In this episode, you’ll hear:

• The internal conversations that greenlit edibles.com — and what it takes to launch a cannabis brand inside a family-friendly house of brands
• How Angela is positioning edibles.com as “about health, not high” in a still-stigmatized market
• What changed operationally when marketing and product innovation came under one roof
• Her 90-day playbook for any marketing leader inheriting a multi-brand portfolio
• What it’s like to build Rōti’s marketing strategy from scratch — blank canvas, zero legacy rules

This is the episode for every brand strategist, marketing leader, and communications professional who wants to understand what bold, multi-brand thinking actually looks like in practice.

🎧 Listen to the full episode wherever you stream podcasts, and visit brandincpr.com for show notes and resources.