We’re on Clubhouse! Tune in Friday, February 12th to hear our CEO Brandi Sims join PR On The Go for a Clubhouse Chat on Public Relations for Entrepreneurs! Follow the link here https://www.joinclubhouse.com/event/xlJX37zj to join the Clubhouse Chat!
Brandi Sims
Founder + CEO, Brandinc PR
Client Feature: Thank you to CurvyMe Magazine for featuring our client and author, Jade’s Desire on women’s sexual empowerment! Click here for the full article. #SecuredByBrandincPR #BrandincPR
I’ll be honest, it has been from word of mouth and social media. The more information we got out and stayed active on our outreach efforts, the more prospects we’ve had reach out for assistance. I’m also very actively involved in civic and professional groups so I’m always up to date on what members are needing my specific services or know someone that is that I can pitch.
The most important thing is to not give up or lose your passion. It took me 12 years to have the confidence to successfully start and run my own business during very uncertain time. Taking that leap of faith and staying passionate about the PR field keeps me motivated each day.
Brandi Sims
Founder + CEO, Brandinc PR
Whether you’re just starting out as an entrepreneur or you’ve been in business for decades, your company’s reputation is of the utmost importance to its success in the marketplace and in the public eye. Your company’s reputation rests on a variety of factors—from how you and your employees interact with one another and with clients to how effectively you handle crisis situations—and it should be treated with utmost care and concern if you want to ensure that everything goes smoothly. Here are some tips on how to improve your company’s reputation and ensure your success in the long run.
The first step to improving your company’s reputation is to understand what public relations (PR) really means and how it can benefit your business. PR isn’t just about making waves in national or local media; rather, it refers to a wide range of communications tasks that help strengthen your company’s reputation. In fact, some companies choose not to handle these tasks internally and instead hire an outside PR agency or consultant.
If you’re serious about improving your company’s reputation, one of your best tools is a press release.
Press releases are an excellent way to inform local and national media about newsworthy events for your company or business. Journalists read press releases, which gives you a chance to let them know what’s going on with your business. The first thing they need is a story—and if that story is compelling enough, it could end up on their site.
People love hearing from their favorite companies and brands. They want to know what they’re up to, what new products they have, what kind of promotions they’re running—the list goes on. Social media gives companies a great opportunity to share information with their customers and fans. If you manage multiple social media accounts, make sure you rotate out your updates among them. That way, people who follow multiple pages will see some variety in their feed every day—and will keep coming back for more!
As a company, you probably know what you’re doing. But that doesn’t mean others do—and it certainly doesn’t mean those others will share that opinion with their large audience. The key is in partnering with media outlets (newspapers, blogs, magazines) and having them share your knowledge with their readership base. By helping write positive stories about your brand, they’ll not only be sharing expert knowledge but also building positive sentiment around your business.