Point Toward Purpose Helps Local Creatives With Interactive Coaching and Goal-Setting Session 

Press Release


Media Contact:

Brandi Sims, Brandinc PR

[email protected]







Point Toward Purpose Helps Local Creatives With Interactive Coaching and Goal-Setting Session 

Underground Music Collective to host session on coaching and goal setting for creatives

WHAT: Nashville entrepreneurs and creative small businesses will have an opportunity to develop new ideas and set values-based goals through the new coaching session called Point Toward Purpose. Hosted by Underground Music Collective (UMC), Point Toward Purpose is a half-day, interactive session that will empower creatives to set goals in alignment with their authentic vision.

Hosted by UMC Founder/CEO Gerard Longo, Point Toward

Purpose will arm creative entrepreneurs with a better understanding of their Values, Mission, and Vision, as defined using UMC’s VMV Method; at least one clearly defined goal, identified using UMC’s adaptation of the SMART goal setting methodology; an actionable plan to achieve that goal; and access to new connections and additional resources, including discount access to UMC Coaching and other services.

Underground Music Collective was founded in 2016 in Bethlehem, PA as Lehigh Valley Underground, with a vision to create a direct ecosystem for emerging artists to build awareness for their music, and access resources to help them navigate  the business side of the industry. Since relocating to Nashville in 2018, UMC has grown in scope to include collaborations with major brands including Universal Music Group, Red Bull, Creative Artists Agency, Redfin Real Estate, and the NFL’s Tennessee Titans.

WHEN: Saturday, July 22nd 2023; 9:00 a.m.-2:00p.m. CT

COST: $99 

WHERE: In-person; 615 Main St, Suite G1 Nashville, TN 


To register for the event, please visit: undergroundmusiccollective.com/coaching/point-toward-purpose. Space is limited, and registration is required to participate. 

For more information about Underground Music Collective, please visit www.undergroundmusiccollective.com


About Underground Music Collective  

Underground Music Collective (UMC) is a Nashville-based digital music resource and multimedia services company. UMC’s mission is to create a robust ecosystem that empowers independent creatives to pursue their passions. Since launching in 2016, UMC’s daily web content has impacted hundreds of thousands of individuals, and the platform has tirelessly supported thousands of emerging artists globally by providing professional artist development, marketing, promotion, photography, writing, and social media services. In March 2021, Underground Music Collective was welcomed as a fiscally-sponsored project of the Arts & Business Council of Greater Nashville, a business incubation program for qualified arts projects and organizations who may benefit from tax-exempt status. For more information, visit www.undergroundmusiccollective.com, and follow the company on Instagram @UMCNashville and YouTube @UMCNashville. 


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CEO Talks – Licht’s Rocky Tenure As CNN’s CEO Provides Crisis And Leadership Lessons


The lessons learned from the fallout of CNN and departure of its former CEO, Chris Licht will have a significant impact on media outlets across the board as they navigate the new climate of media platforms.

From the crisis management standpoint, it further reinforces the need for faster response to crisis scenarios, as well as developing an effective crisis communications plan.

There were many opportunities to address the issues raised from leadership to controversial statements made on the network, but it all appeared either delayed or not timely. When you’re dealing with crisis communications, it requires a hand-on and selective approach, with each of the key players involved in the crisis team playing an important role. It also needs to be timely. The recent magazine profile did not help to regain trust. In fact, it did quite the opposite. Even worse, a prominent media outlet is reporting on another prominent outlet’s inner turmoil and drama of its employees.

Reading some of the reports, it appears that there was a significant break in leadership which would definitely impact the crisis team. If leadership is not properly prepped or involved in the process of handling the crisis, that is your first red flag. Leadership must always be involved because they will probably be the spokesperson to communicate on the company’s behalf. The “face” of the organization must be present and when it’s not, it communicates a very different on the stability of the organization.

From how it’s communicated, to where the message is delivered, each of these areas must be navigated with a fine-tooth comb.

Brandi Sims

Founder + CEO, Brandinc PR


580 Pitch Competition Celebrates Entrepreneurship & Creativity, Adds Community Start-Up Training Session

Media Contact:

Brandi Sims, Brandinc PR  

[email protected]












580 Pitch Competition Celebrates Entrepreneurship & Creativity,

Adds Community Start-Up Training Session

LAWTON – June 6th, 2023— The Great Plains Technology Center Business Development Center has announced the schedule for its upcoming community wide pitch competition, 580 Pitch. The event takes place on Wednesday, July 13th at 5:30pm with doors opening at 5pm and will feature selected pitch competitors who will advance to the final round. 

Applications opened on May 16th with local small business owners vying for an opportunity to pitch their business to win up to 10k and additional business resource support. Out of more than 10 applicants, only a handful will be selected to continue in the finals. Requirements included operating business within past five years, an active and up to date registration through the Secretary of State, lifetime revenue between $5,000 and $75,000, as well as additional compliance specifications.  

“As the new Small Business Management Coordinator, I look forward to our first pitch competition of the year,” says Carey Monroe of Great Plains Technology Center – Business Development Center. “Through the efforts of my predecessor Dr. Lynn Null, long-time community advocate Tara Deavours and community volunteers, we were able to produce an event aimed towards reinvesting back into local small businesses in Comanche County. This will be one of many opportunities that we create new ways for small businesses to develop, grow and be supported in Lawton.”

In addition to the pitch competition, the community is invited to attend an in-person pitch presentation training that will highlight key areas in developing a new business. From establishing a financial plan to effective strategies for marketing promotion, aspiring and new entrepreneurs are encouraged to attend the free event scheduled on June 27th. 

“Without our incredible sponsors, and volunteers, we would not have been able to create a dynamic multi-day event focused on building the future entrepreneurs in our area,” says Carey. 

Registration for the in-person pitch presentation training is available at www.greatplains.edu/business-services/580 or Eventbrite. For more information about the 580 Pitch competition, please visit www.greatplains.edu/business-services/580.

About Great Plains Technology Center Business Development 

Great Plains Technology Center – Business Development is a comprehensive business assistance program that helps start-up and early-stage businesses with the goal of improving their chances to grow into healthy, sustainable, and self-sufficient companies.

BIPR Feature – Financial Freedom for Physicians with Dr. Christopher Loo

Power PR Playbook: Brandi Sims Blueprint to Reputation Building for Businesses (Brandinc PR) featured on Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD. To listen to the full interview for great tips on building PR into your business strategy, visit all major streaming platforms including Apple Podcast and Spotify: https://spotifyanchor-web.app.link/e/nwzKRQgcGAb.