News Feature – Afro Tech

#ClientNews: “We are excited to grow our network of support around the tap. app through the latest funding round, which will enable is to execute our strategic company objectives, drive impact within the tech and entertainment industry as well as scale our operations”- tap. Founder and CEO Jean-Que Dar via Afro Tech

Why You Need An Entertainment Publicist On Your Team

Why You Need An Entertainment Publicist On Your Team

If you’re an entertainer or athlete looking to get ahead, having a publicist on your team is an essential part of your success. An entertainment publicist, also known as an entertainment PR, is an expert in public relations and marketing. They specialize in creating and maintaining the public image of an individual or company, and they are instrumental in helping their clients secure high-profile appearances and publicity opportunities. A good entertainment publicist can be the difference between a successful career and one that fizzles out. Here’s why you need an entertainment publicist on your team.

Building Credibility and Awareness

One of the most important reasons to hire a publicist for your sports or entertainment brand is to build credibility and awareness. A publicist can help you create a strategy for showcasing your talent, products, or services to the world. They can create targeted campaigns for your target audiences and help you position yourself in the public eye as an expert or leader in your field.
A good publicist will understand how to craft and distribute press releases, write engaging blog posts, and book speaking engagements or media interviews that will increase your visibility and help your business grow. Through clever messaging, they can create a positive perception of your brand, build relationships with key influencers, and develop relationships with media outlets that would be difficult to do without their help.
Having a professional publicist on your team will also help you manage your online presence, responding to comments and requests in a timely manner while also monitoring industry trends so that you can stay ahead of the game. They will ensure that your brand remains visible and is seen in a favorable light and is associated with reputable sources. Hiring a publicist is one of the best investments you can make in your sports or entertainment career as they will be able to significantly increase your brand’s reach and visibility in the industry.

Managing Your Image

An entertainment publicist plays an essential role in protecting your image and ensuring that it remains positive. With an entertainment PR professional on your team, you can develop a powerful strategy to cultivate a favorable public perception of yourself or your organization. An entertainment PR expert can craft a clear message that resonates with your target audience, creating a lasting impression. They can also help you stay ahead of any potential public relations issues by handling any media inquiries quickly and efficiently. Additionally, they can work to identify key media outlets, bloggers, and influencers who can help spread the word about your brand. All of these strategies are essential for managing your image, and an experienced entertainment PR specialist can ensure that the job is done right.

Navigating the Media Landscape

Publicists help to shape and promote your brand through press releases, interviews, press events, social media management, and other tactics to create maximum visibility. They understand the nuances of various media outlets, such as newspapers, magazines, television networks, radio stations, websites, and blogs, and can work with each one accordingly. With their guidance, you can gain maximum exposure for your brand without sacrificing credibility or integrity.
Publicists can also provide insight into how the media works, so you can create effective strategies to effectively convey your message and gain attention from the right people. They understand the competitive nature of the media landscape and are skilled at creating strategic campaigns to maximize visibility. Publicists are also adept at navigating tricky situations, such as responding to criticism or managing a crisis.
By leveraging the expertise of an experienced entertainment publicist, you can ensure that your message is heard loud and clear in the media landscape. Their guidance and insight can help you manage your brand and create strategic communications that will help you reach your goals.

Protecting Your Brand

When it comes to sports and entertainment, having a strong public relations strategy in place is key to protecting your brand. Strategic communications can help you reach a broad audience while maintaining a positive reputation. It’s important to stay ahead of potential issues or crises that could arise in order to mitigate any damage to your brand.
Having an experienced entertainment publicist on your team can help you identify and develop strategies for protecting your brand and reputation. This includes monitoring online activity for any negative or unflattering comments, as well as tracking media coverage of your brand and responding to any criticism in a timely and professional manner.
Your publicist will also be able to help you craft messages that are consistent and that align with your brand’s identity. This will help ensure that your message is conveyed accurately and effectively. Additionally, they can help you create strategic partnerships that can boost your visibility and increase your chances of success.
Overall, working with an experienced entertainment publicist is essential for safeguarding your brand and ensuring its success in the long run. They can provide the strategic communications skills and expertise necessary to protect your brand and manage its reputation.

Maximizing Opportunities

When it comes to sports and entertainment, there is a great opportunity for brands and personalities to use strategic communications to maximize opportunities. Public relations professionals can help you develop an effective strategy that enables you to effectively communicate with the media and your target audience. From crafting press releases and other promotional materials, to organizing press conferences and interviews, public relations professionals can create an effective plan that will reach the right people and provide them with the information they need.
In addition, public relations professionals can also provide valuable advice on how to optimize your content for search engine optimization (SEO) purposes. This is important for maximizing visibility and engagement across all channels. They can also help you utilize social media platforms in the most effective way, so that your message reaches the right audience. With strategic planning and implementation, you can use public relations to maximize your opportunities and increase brand awareness.

We’re Seeking Interns! 2023 Remote Internship Program

We have three internship sessions – Spring (January – May), Summer (May-August) and Fall/Winter (August-December) – and many interns end up staying for multiple sessions. The internship is for college or technical school credit only. Active interns get first pick for the following sessions internship spots!

Potential Responsibilities Include:

  • Use technology platforms such as Google Drive, Cision, Google, Twitter, Instagram, and more to assist your team in, research, media and influencer relations, social media, content creation, and more.
  • Learn how to identify media/influencer targets and assist your team in building lists
  • Help your team monitor media, influencer, and social coverage on behalf of clients and create monthly clippings reports
  • Learn how to write an engaging captions across Facebook, Instagram, Twitter and LinkedIn.
  • Assist team with placing and tracking sample requests and budgets
  • Assist with newsletter creation and coordinating retailer reviews
  • Improve your writing skills but drafting press materials and research material
  • Maintenance and updating of critical databases/resources
  • Data entry and miscellaneous research to help with projects such as award submissions, event recommendations, planning events, and more

Requirements Include:

  • Excellent writing skills
  • Social media savvy
  • Strong organizational abilities
  • Professional demeanor and a drive to succeed
  • Eagerness to learn and willingness to ask questions
  • Resourceful attitude and keen attention to detail

Hours can be worked out with your direct team leader but the majority of hours are expected to be during business hours. Did we forget to mention Fabulous Fridays? You get the 1st Friday of every month off!

Submit an application here to be considered for our internship program.

News Feature – Voyage Austin

Another amazing media placement! Thank you to Voyage Austin for featuring our Brandinc PR Founder, Brandi Sims!

Voyage Austin’s Inspiring Conversations highlights business owners, community leaders and innovators shaking things up and inspiring others along the way

To read more from the latest issue, visit

Press Release – tap.

Press Release


Media Contact:

Brandi Sims, Brandinc PR

[email protected]




Former Lionsgate Executive VP Maitreya Yasuda 

Joins tap. Leadership

LOS ANGELES– December, 16th, 2022 –-  tap., the global digital entertainment marketplace app for industry professionals, today announced the new addition to its executive roster, former Lionsgate executive, Maitreya Yasuda.  Yasuda has joined tap. in an unspecified advisory role within the company’s leadership team.  Yasuda will oversee and manage the platform’s major studio production strategic efforts, which include onboarding new, existing, and future productions at Marvel DC, HBO, Disney, Netflix, Hulu, Paramount+, CBS, CNN, Warner Brothers, and more.

“Currently, the tap. Advisory Board is made up of over thirty entertainment veterans who have either been nominated or received an Oscar, Emmy, Golden Globe or other film award.  Yasuda will work closely with the Advisors as they connect and manage studio-level productions on tap., “said tap. Founder and CEO, Jean-Que Dar.  “We’re excited to have Yasuda ensure they have everything they need while advancing our mission to connect everyone in entertainment.”

Before joining tap., Yasuda, spent six years working as the Executive Vice President of International Business & Legal Affairs at Lionsgate. He most recently served as the Head of Business Affairs for Solstice Studios, the studio known for producing and releasing the Russell Crowe lead thriller Unhinged in 2021.

Yasuda also consults on production, finance and distribution companies such as FilmNation, AGC Studios, Rocket Science, and Anton Capital. More recently, Yasuda executive produced the ground-breaking short film Nuevo Rico, which has since garnered national attention and numerous film festival awards, including the prestigious SXSW Best Animated Short in 2021.

“This new addition to leadership is the successful culmination of our executive team’s outreach process to ensure that the entertainment app is properly represented by those who truly encompass the field,” said Chief Technology Officer, Mark E. Giles. Giles is also a veteran film cinematographer.

“The breadth of both global and national experience, leadership qualities and values are consistent with the next chapter of tap., which gives me great confidence in Yasuda’s strategic leadership,” said Dar.

In addition to film and production, Yasuda knows the tech space, where, back in 2005 where he helped launch the music industry networking app, Musicolio.

“There is no better time to join tap.,” said Yasuda. “I am excited about the foundation of tap. to further scale the company’s ecosystem and drive enhanced value for shareholders. Having extensive background and experience within the film and entertainment industry, I have a deep appreciation for what it takes to scale these efforts and take it to the next level.”


About tap.  


tap. is the central professional network for everyone who works in the global media and entertainment (M&E) industry on a mission to help professionals connect, network, book work, and manage their entire entertainment career.  For more information, visit and follow the company on Instagram