The 3 Biggest PR Myths That Are Holding You Back — And What To Do Instead
If you’ve ever thought, “I can’t get PR because I’m not famous or newsworthy enough,” you’re not alone.
I hear this all the time from entrepreneurs, small business owners, and creatives — and I’m here to tell you: it’s just not true.
Let’s break down the 3 biggest myths about public relations and how you can flip them in your favor.
Myth #1: You need to have an event happening
A lot of people believe they can only pitch the media if they’re hosting a launch party, releasing a book, or putting on a big event.
Truth: Media outlets love evergreen, expert-driven stories just as much as timely events. You can pitch your expertise, your unique journey, or even insights tied to awareness months and trending topics.
Try this instead: Share how your experience connects to what’s happening in the world — no event required.
Myth #2: You need prior news coverage
It’s easy to assume journalists only cover people who already have a track record of press.
Truth: Reporters love fresh voices and new angles. Having a clear, compelling story is far more important than a long list of past features.
Try this instead: Build credibility with a well-crafted bio, strong media kit, and thoughtful pitches that show why you’re a great fit for their audience.
Myth #3: You need to be a celebrity
PR isn’t reserved for A-listers.
Truth: Local media, niche publications, and podcasts are constantly looking for relatable experts and inspiring stories. Being visible and valuable in your own industry can open more doors than chasing fame.
Try this instead: Position yourself as the go-to person in your field. Consistent visibility beats celebrity status every time.
The Bottom Line
PR is for people with value to share, not just for those with big budgets or massive followings.
If you’re ready to start getting media attention, start with what you already have: your expertise, your story, and your perspective.
👉 Want to hear more?
Listen to my latest podcast episode: The 3 Biggest PR Myths (and What To Do Instead): https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431.
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