Bots in Blazers: How AI Is Shaping (and Shaking Up) the Future of PR

In this week’s episode of the Brandinc PR Podcast, we’re diving headfirst into the buzzy, bot-filled world of artificial intelligence in PR. With tools like ChatGPT, Jasper, and proprietary AI platforms flooding the industry, PR pros are asking: Is this innovation or just noise?

💡 The Promise:
AI can streamline everything from media monitoring to press release generation. Big firms are already using it to test messages, predict media interest, and build smarter campaigns.

😬 The Problem:
Reporters are now getting bombarded with AI-generated pitches—many of them irrelevant, generic, and tone-deaf. The rise of “fake experts” and robotic content has made it harder to break through the noise.

🎙️ What You’ll Learn in the Episode:

  • The biggest wins and fails in AI-powered PR

  • When to use AI as a tool (and when to skip it)

  • How to keep your messaging human, personal, and authentic

  • Tips to prompt like a pro and stay ahead of the PR curve

TL;DR:
AI isn’t the enemy—misuse is. Strategic, thoughtful use of AI can amplify your PR efforts, but it should never replace your voice, values, or vibe.

🔗 Tune In:
Catch the full episode now on Spotify, Apple Podcasts, or wherever you listen.

🎧 Listen to: Bots in Blazers: Is AI Making PR Smarter or Just Louder?

💌 Want more? Subscribe to the Brandinc PR Newsletter for fresh tips, tools, and media strategy delivered straight to your inbox.

Brandi Sims Featured in Taboola Article on Geotargeting as a Strategic Marketing Tool

Brandi Sims Featured in Taboola Article on Geotargeting as a Strategic Marketing Tool

We’re excited to share that our founder and lead strategist, Brandi Sims, was recently featured in a new article published through Taboola, discussing the growing relevance of geotargeting in today’s marketing and public relations efforts.

In the article, Brandi shares expert insight on how geotargeted marketing strategies can significantly improve brand visibility, audience engagement, and campaign conversion. With over a decade of experience in PR and digital strategy, Brandi highlights how using location-specific targeting helps brands connect with the right audience at the right time.

“Geotargeting isn’t just a trend—it’s a necessary tool for brands looking to personalize their outreach and maximize ROI,” Brandi explains in the feature.

As a trusted voice in the PR industry, Brandi continues to champion innovative and data-driven strategies that drive real results for businesses and entrepreneurs alike.

📍Read the full article here: www.taboola.com/marketing-hub/geotargeting.

How to Become a Media Company: Podcast Interview with Gresham Harkless Jr. of CBNation

If you’re an entrepreneur struggling to cut through the digital noise, this episode of The Brandinc PR Podcast is your new blueprint. We sat down with Gresham “Gresh” W. Harkless Jr., the founder of CBNation and Blue 16 Media, for a no-holds-barred conversation about how to actually get visible, grow your brand, and think like a media company.

Gresh breaks down why every CEO, business owner, and entrepreneur must embrace their inner content creator — and how doing so can drive leads, build trust, and boost revenue. As someone who built multiple platforms for business storytelling, including CEOBlogNation.com, CEOPodcasts.com, and CBNation.tv, Gresh walks the walk.

Key Takeaways:

  • How to build a brand that acts like a media company
  • Common visibility mistakes entrepreneurs make
  • The truth about SEO (and what most folks are missing)
  • Why content + consistency = conversion

This episode is a must-listen for small business owners, PR professionals, and content creators ready to level up.

🎧 Listen to the full episode now: The Brandinc PR Podcast 
📲 Follow Gresham on Youtube, Instagram
💡 Need help making your brand visible? Let’s talk strategy → 

The 3 Biggest PR Myths That Are Holding You Back — And What To Do Instead

The 3 Biggest PR Myths That Are Holding You Back — And What To Do Instead

If you’ve ever thought, “I can’t get PR because I’m not famous or newsworthy enough,” you’re not alone.
I hear this all the time from entrepreneurs, small business owners, and creatives — and I’m here to tell you: it’s just not true.

Let’s break down the 3 biggest myths about public relations and how you can flip them in your favor.

Myth #1: You need to have an event happening
A lot of people believe they can only pitch the media if they’re hosting a launch party, releasing a book, or putting on a big event.
Truth: Media outlets love evergreen, expert-driven stories just as much as timely events. You can pitch your expertise, your unique journey, or even insights tied to awareness months and trending topics.

Try this instead: Share how your experience connects to what’s happening in the world — no event required.

Myth #2: You need prior news coverage
It’s easy to assume journalists only cover people who already have a track record of press.
Truth: Reporters love fresh voices and new angles. Having a clear, compelling story is far more important than a long list of past features.

Try this instead: Build credibility with a well-crafted bio, strong media kit, and thoughtful pitches that show why you’re a great fit for their audience.

Myth #3: You need to be a celebrity
PR isn’t reserved for A-listers.
Truth: Local media, niche publications, and podcasts are constantly looking for relatable experts and inspiring stories. Being visible and valuable in your own industry can open more doors than chasing fame.

Try this instead: Position yourself as the go-to person in your field. Consistent visibility beats celebrity status every time.

The Bottom Line
PR is for people with value to share, not just for those with big budgets or massive followings.
If you’re ready to start getting media attention, start with what you already have: your expertise, your story, and your perspective.

👉 Want to hear more?
Listen to my latest podcast episode: The 3 Biggest PR Myths (and What To Do Instead): https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431. 

Bloom Bar Atlanta Featured in Eater’s Top Margaritas Roundup!

Bloom Bar Atlanta Featured in Eater’s Top Margaritas Roundup!

We’re thrilled to share that our client, Bloom Bar Atlanta, has been spotlighted in Eater Atlanta’s latest article: 18 Atlanta Bars and Restaurants Serving Top-Notch Margaritas.

Eater’s curated list highlights some of the city’s most standout spots for margarita lovers, and Bloom Bar earned a coveted mention for its vibrant cocktails and innovative twists on the classic drink. Known for its upscale ambiance and expertly crafted beverages, Bloom Bar continues to make waves in Atlanta’s bustling food and drink scene.

Read the full article and see why Bloom Bar is a must-visit for margarita enthusiasts: Eater Atlanta – Top Margaritas

Cheers to Bloom Bar Atlanta for the well-deserved recognition!