Published by Brandi Sims | Brandinc PR
Date: April 17th, 2025
Luxury, drama, and a whole lot of bad decision-making—what’s not to love about The White Lotus?
Season 3 just wrapped, and while most people are watching for the plot twists, I’m watching for the PR breakdowns (and trust me, there were plenty). On the latest episode of the Brandinc PR Podcast, I’m diving into how this wildly popular series mirrors real-life branding lessons—and what every business can take away from the chaos.
Here are a few key takeaways from the episode that every entrepreneur, marketing pro, and brand builder should know:
1. Crisis Doesn’t Wait for a Quiet Moment
In The White Lotus, everything looks perfect—until it’s not. Sound familiar? Brands often wait for a crisis before building a plan. But reputation management isn’t reactive. It’s proactive.
Takeaway: Have a crisis communication plan ready before you need it.
2. If You Don’t Own Your Story, Someone Else Will
The characters are constantly trying to control the narrative—usually too late. In the PR world, we call that damage control. But the best brands tell their story before the media, customers, or competitors get to it.
Takeaway: Define your brand’s story and voice early—and protect it.
3. Curated Doesn’t Mean Credible
One of the standout characters this season is the perfect example of influencer illusion. Gorgeous feed. Flawless energy. But behind the scenes? Chaos.
Takeaway: Don’t let follower count fool you—vet influencers for alignment, values, and long-term impact.
4. Cultural Competency is Non-Negotiable
With Season 3 set in Thailand, the show surfaces some serious questions about cultural appropriation and tourist entitlement. And the same goes for brands who want to “borrow” from cultures without doing the work.
Takeaway: Respect the culture. Do the research. Hire consultants if needed.
5. Power Can Shield You… Until It Doesn’t
Whether you’re a billionaire or a boutique brand, public perception matters. Big names might survive scandals with money and connections, but that doesn’t mean their reputations aren’t scarred.
Takeaway: Authentic accountability > performative apologies. Every time.
Want the Full Breakdown?
In the newest episode of the Brandinc PR Podcast, I walk through these lessons and share how you can apply them to your brand—minus the murder mystery, of course.
Listen now: [Insert Podcast Link]
Let The White Lotus be your reminder:
Your image is only as strong as your strategy.
Need help building a PR game plan that keeps your brand protected?
Let’s talk. Book a 1:1 strategy session with me or explore our media kit development services.
Brandi Sims is the founder of Brandinc PR, a full-service communications agency helping brands stand out, stay relevant, and build authentic connections through storytelling, strategy, and solid PR fundamentals.
