Brandinc PR Podcast Breaking Barriers: Mental Health, Racism & Resilience with Nikki Adebiyi

Breaking Barriers: Mental Health, Racism & Resilience with Nikki Adebiyi

At Brandinc PR, we believe in the power of storytelling to amplify voices, shift narratives, and create impact. That’s why we’re beyond excited for our latest Brandinc PR Podcast episode, dropping Thursday, February 6th, featuring the incredible Nikki Adebiyi—Founder and Director of Bounce Black.

Why This Conversation Matters

Mental health, race, and resilience are deeply intertwined, yet too often, conversations around well-being overlook the unique challenges faced by Black communities. Nikki Adebiyi knows this firsthand. After overcoming her own battles with anxiety and depression, she channeled her experiences into building Bounce Black, a platform designed to fill the very gaps she once fell through. Now, she’s a trauma-informed life coach, a thought leader in the DEI space, and an advocate for systemic change.

What to Expect in This Episode

This episode is a must-listen for anyone passionate about mental health, equity, and the power of advocacy. We dive into:
✔️ Nikki’s personal journey and the inspiration behind Bounce Black
✔️ The intersection of race and mental health—and why it matters
✔️ The role of media in shaping mental health narratives
✔️ The rollback of DEI in the U.S. and how to keep pushing forward
✔️ How workplaces can truly foster equity and inclusion

Tune In & Join the Conversation

We know our listeners love actionable insights, and Nikki delivers just that. Whether you’re a business leader, a changemaker, or someone navigating your own mental health journey, this episode will leave you feeling informed, inspired, and ready to take action.

Don’t miss out—mark your calendar for Thursday, February 6th, and catch this episode of The Brandinc PR Podcast wherever you get your podcasts! And as always, join the conversation on social media using #BrandincPRPodcast and let us know your thoughts!

🎧 Listen, learn, and lead the change.

Spotify:
https://open.spotify.com/show/5jpQvtyiJm1vqbfGtAgau6?si=8Gp6r4YgSam0H0SDzL11Rw 

TikTok Viral Products and Expert Insight for Small Business

One of the viral products that had incredible success on TikTok wasn’t even a new product. Clinique Almost Lipstick in Black Honey debuted in 1971, meaning it’s been available for over 50 years across various product categories. In 2021, the product went viral after influencers shared comparisons, highlighting its unique characteristics: long-lasting wear and versatility for all skin tones. This success was incredibly timely, as consumers were seeking a ‘makeup, but no makeup’ look. As a result, it amassed over 450 million views on TikTok and quickly sold out in both Sephora and Ulta.”

Another great example is the Sol de Janeiro Brazilian Bum Bum Body Cream, which had already been a favorite in the beauty world for years before going viral on TikTok. Building on its established popularity, the brand maintained consistent messaging that emphasized its standout qualities—from its unique scent to its skin-firming ingredients. After going viral, the product garnered more than 6,000 glowing reviews on Sephora, with fans raving about its effectiveness.

Actionable tips for TikTok:

Engaging content that attracts consumers to your products. Look at your competitors— not for content ideas but ways that you can offer a completely different angle to compete with.

Use the problem + solution approach. I have an issue with ____ and here’s how we can help you solve it. Rage bait, controversy and problem oriented content are the top forms of content that go viral for a reason— real people can relate to sucky situations. And here you come, like a knight in shining armor with a solution to it. A win all around!

Build consistency in sharing content on the platform. All of this of course will be contingent upon the potential shut down of TikTok. One thing that all the viral products have in common is consistency in sharing and promoting their products. Clear, consistent messaging preps brands viral hold.

Interested in learning how you can boost your brand’s visibility? Book a consultation today here.

Mastering PR in a Changing World: Insights from Peter Woolfolk

Mastering PR in a Changing World: Insights from Peter Woolfolk

The latest episode of The Brandinc PR Podcast features a powerhouse guest—Peter Woolfolk, President & Founder of Communications Strategies and host of the Public Relations Review podcast, ranked in the top 1% globally. With a career spanning the White House, academia, and Fortune 500 consulting, Peter brings invaluable insights into the ever-changing PR industry.

During the conversation, Peter shares his journey from working in government communications to launching his own firm, revealing the challenges and opportunities that come with adapting to new media landscapes. He also offers expert advice on:

✅ The evolution of PR over the past 25 years and what professionals must do to stay ahead.
✅ The power of thinking outside the box to create new opportunities.
✅ What sets top-tier PR professionals apart in today’s digital-driven world.

If you’re a PR pro, entrepreneur, or simply curious about what it takes to build a lasting career in media, this episode is a must-listen!

🎧 Tune in now: 

 

💬 What’s one PR trend you think will define the next decade? Drop your thoughts in the comments!

Navigating the Future of Work: Upskilling, AI, and the Two-Way Street of Employment from Dr. Kristy Taylor

Navigating the Future of Work: Upskilling, AI, and the Two-Way Street of Employment

The job market is shifting fast, and if you’re not evolving, you might just get left behind. But here’s the good news—you’re in control! In the latest episode of The Brandinc PR Podcast, we sat down with Career & Executive Coach Dr. Kristy Taylor to break down how employees and employers alike can thrive in today’s AI-driven world.

AI & the Workforce: Friend or Foe?

There’s been a lot of talk (and let’s be real, panic) about artificial intelligence taking over jobs. But Dr. Taylor keeps it 💯—AI isn’t replacing talent, it’s reshaping it. The key? Upskilling. Whether it’s mastering new tech tools, refining soft skills, or adapting to industry trends, continuous learning is non-negotiable.

Employment Is a Two-Way Street

One of the biggest takeaways from our convo? Employers need to invest in their teams just as much as employees need to stay competitive. Workforce development isn’t just a buzzword—it’s the foundation of a strong, innovative, and diverse workplace.

🚨 Breaking News & Employment Opportunities for Minorities 🚨
We also tackled the latest headlines impacting minority professionals. With layoffs disproportionately affecting underrepresented groups and AI-driven hiring creating new biases, advocacy and awareness are more important than ever. So, what can you do?
✅ Stay ahead of the curve by continuously learning.
✅ Speak up and advocate for equitable hiring & advancement opportunities.
✅ Seek out employers who value employee growth, not just productivity.

Listen & Level Up

This episode is packed with real talk, strategies, and career gems you don’t want to miss. Tune in now and get ready to future-proof your career! 🎧

👉 Listen here:

What’s your take on AI and upskilling? Drop your thoughts in the comments below!

Advance Your Media Relations Strategy for 2025

Advance Your Media Relations Strategy for 2025

Ready to take your media game to the next level? 🚀 Join Brandinc PR for an exclusive webinar designed to help you master the art of media relations in today’s fast-paced landscape.

In this session, we’ll dive into actionable strategies to:
✨ Pitch like a pro and land more media coverage.
✨ Build authentic, long-lasting relationships with journalists.
✨ Adapt to 2025 trends and media expectations with confidence.

Whether you’re an entrepreneur, PR pro, or brand builder, this webinar will leave you equipped to elevate your media strategy and amplify your impact.

📅 Date: February 20th
Time: https://lu.ma/9ty9irkb
📍 Where: Online

Secure your spot now and let’s make 2025 your year of media breakthroughs!