Sarina Jain, “The Indian Jane Fonda,” Releases Debut Memoir, All You Need Is Balle Balle

Media Contact:

Brandi Sims, Brandinc PR

brandi@brandincpr.com

(512) 222-9355

 

 

 

 

 

 

 

FOR IMMEDIATE RELEASE

Sarina Jain, “The Indian Jane Fonda,” Releases Debut Memoir,

All You Need Is Balle Balle

Creator of Masala Bhangra® Shares the Story Behind Her Global Dance Fitness Movement — A Memoir of Grief, Joy, and 25 Years of Showing Up

NEW YORK, NY — September 21st, 2026 — Sarina Jain, internationally known as “The Indian Jane Fonda,” releases her debut memoir, All You Need Is Balle Balle (She Writes Press / Simon & Schuster, $17.99) — a deeply personal account of how one woman’s grief, identity, and relentless pursuit of joy gave birth to one of the most beloved dance fitness movements in the world.

Jain is the creator of Masala Bhangra®, a fusion of Punjabi Bhangra and Bollywood dance and fitness she developed in 1999 and has since grown into a global phenomenon practiced in over 10 countries. A featured trainer on Apple Fitness+ and a longtime media personality, she has spent more than 25 years building a worldwide community around one radical idea: showing up is the most powerful fitness prescription you will ever receive.

In All You Need Is Balle Balle, Jain writes candidly about loss — including the death of her father — cultural identity, and the moments that tested everything she believed about movement and purpose. Part memoir, part joyful manifesto, the book is for anyone who has ever dreaded a workout, questioned their place, or wondered what it would feel like to finally move for themselves.

“I didn’t set out to write a memoir,” says Jain. “I set out to answer the question my students kept asking me: how do you make it last? This book is my answer. It’s not about the steps — it’s about why we show up at all.”

All You Need Is Balle Balle is available beginning October 13th, wherever books are sold. For more information, visit masalabhangra.fitness.

Jain will host a book signing on October 17th in partnership with P&T Knitwear at The Maison Project starting at 1pm. Registration is required to attend and available through Eventbrite here. 

For media inquiries, interview requests, and press assets, please contact Brandi Sims at Brandinc PR at brandi@brandincpr.com or (512) 222-9355. Additional information about Sarina Jain is available at masalabhangra.fitness.

About Sarina Jain

Sarina Jain is the creator of Masala Bhangra®, a global dance fitness movement practiced in over 10 countries. Known as “The Indian Jane Fonda,” she is a featured trainer on Apple Fitness+, a media personality, and a sought-after speaker on joy-based wellness and cultural identity. Born in California and based in New York City, All You Need Is Balle Balle is her debut memoir.

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Sarina Jain, “The Indian Jane Fonda,” to Bring Masala Bhangra® to the Sedona Yoga Festival

Media Contact:

Brandi Sims, Brandinc PR

hello@brandincpr.com

(512) 222-9355

 

 

 

 

 

 

 

 

 

 

FOR IMMEDIATE RELEASE

Sarina Jain, “The Indian Jane Fonda,” to Bring Masala Bhangra® to the Sedona Yoga Festival

The Creator of Masala Bhangra® Joins International Wellness Celebration as Featured Cultural Energizer

SEDONA, Ariz. — September 18th, 2026— Sarina Jain, internationally celebrated as “The Indian Jane Fonda” and creator of the global dance fitness movement Masala Bhangra®, will join the 2026 Sedona Yoga Festival as a featured Cultural Energizer. Jain will lead a signature Masala Bhangra® session on Saturday, Oct 3, 2026 — bringing her infectious, high-energy blend of traditional Punjabi Bhangra dance and fitness to one of the most celebrated wellness gatherings in the country.

The Sedona Yoga Festival, held Oct 1, 2026–Oct 4, 2026, draws thousands of wellness enthusiasts, movement practitioners, and spiritual seekers from around the world to the breathtaking red rock landscape of Sedona, Arizona. Jain’s inclusion as a Cultural Energizer adds a dynamic and culturally rich dimension to this year’s programming, bringing a celebrity draw that resonates deeply with audiences across the wellness, fitness, and South Asian communities.

A featured trainer on Apple Fitness+ with a global community spanning more than 10 countries, Jain has spent 25+ years proving that joy — not discipline — is the most powerful engine of lasting movement. Her Saturday session promises to be one of the most energetic and memorable moments of the festival weekend, inviting attendees of all backgrounds to experience the cultural richness and pure exhilaration of Masala Bhangra® firsthand.

Jain’s appearance comes just weeks ahead of the release of her debut memoir, All You Need Is Balle Balle (She Writes Press / Simon & Schuster), publishing Oct 13, 2026 — a deeply personal account of grief, cultural identity, and 25 years of building a movement rooted in joy.

“Sedona is one of the most spiritually powerful places in the world, and bringing Masala Bhangra® into that space feels like a full-circle moment,” said Jain. “I can’t wait to share this with the Sedona Yoga Festival community — there is nothing quite like dancing together under those red rocks.”

The Sedona Yoga Festival runs Oct 1, 2026–Oct 4, 2026. Sarina Jain’s Masala Bhangra® session takes place Saturday, Oct 3, 2026. For more information on the festival, visit http://sedonayogafestival.com. For media inquiries, interview requests, and press assets related to Sarina Jain, please contact Brandi Sims at Brandinc PR at brandi@brandincpr.com or (512) 222-9355.

About Sarina Jain

Sarina Jain is the creator of Masala Bhangra®, a global dance fitness movement practiced in over 10 countries. Known as “The Indian Jane Fonda,” she is a featured trainer on Apple Fitness+, a media personality, and a sought-after speaker on joy-based wellness and cultural identity. Born in California and based in New York City, her debut memoir All You Need Is Balle Balle (She Writes Press / Simon & Schuster) releases Oct 13, 2026.

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From Chocolate-Covered Strawberries to THC Gummies: Inside Edible Brands’ Boldest Marketing Move Yet

If you thought Edible Arrangements was just about fruit bouquets, Angela Johnson has news for you.

As the newly promoted Chief Marketing Officer of Edible Brands — home to Edible Arrangements, Rōti Modern Mediterranean, freshfruit.com, and the boldly named edibles.com — Angela is leading one of the most unexpected brand evolution stories in recent marketing history. With 23+ years of experience spanning agency work, restaurant marketing, and C-suite innovation strategy, she’s now overseeing marketing and product development across four wildly different brands, reporting directly to CEO Somia Farid Silber.

On the latest episode of the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Angela for a conversation that is equal parts strategy masterclass and real talk about what it means to lead marketing inside a house of brands with no playbook. They cover everything from the internal conversations that had to happen before edibles.com got a green light, to what Angela learned about P&L accountability during a bankruptcy earlier in her career — and why she says “if you’re not measuring, evaluating, and evolving, you’re dying.”

Before Edible Brands, Angela helped drive double-digit comp sales growth at Krystal Restaurants with the launch of Hangover Krystal — proof that she has always known how to make a brand moment land commercially. Now she’s applying that same instinct to a portfolio that spans family-friendly gifting, fast casual Mediterranean food, and low-dose cannabis wellness products.

In this episode, you’ll hear:

  • The internal conversations that greenlit edibles.com — and what it takes to launch a cannabis brand inside a family-friendly house of brands
  • How Angela is positioning edibles.com as “about health, not high” in a still-stigmatized market
  • What changed operationally when marketing and product innovation came under one roof
  • Her 90-day playbook for any marketing leader inheriting a multi-brand portfolio
  • What it’s like to build Rōti’s marketing strategy from scratch — blank canvas, zero legacy rules

This is the episode for every brand strategist, marketing leader, and communications professional who wants to understand what bold, multi-brand thinking actually looks like in practice.

🎧 Listen to the full episode wherever you stream podcasts, and visit brandincpr.com for show notes and resources.

What 800 Startup Launches Taught This PR Agency CEO About Building Brands That Last

When Elliot Tomaeno founded ASTRSK PR in 2012, boutique PR agencies weren’t exactly known for disrupting the industry. Thirteen years and 800+ startup launches later, he’s done exactly that — and along the way, earned seven consecutive spots on Business Insider’s Top 50 PR Professionals list, landed an Adweek 30 Under 30 honor, and built a portfolio that includes household names like Groupon, Squarespace, Prime Video, and Lemonade.

On the latest episode of the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Elliot for a conversation that goes well beyond the highlight reel. They dig into what agency life actually looks like after more than a decade in the game, why ASTRSK has always bet on brands willing to push boundaries, and what Elliot really thinks AI is doing to the PR industry — and to the value of earned media.

As both agency founder and LP investor in Primary Ventures, Female Founders Fund, and Mac Venture Capital, Elliot brings a dual lens to brand strategy that most PR professionals simply don’t have. In this episode, he shares how that investor perspective has sharpened the way he thinks about client work — and what PR leaders need to understand about where the industry is headed.

In this episode, you’ll hear:

  • What it actually takes to build a PR agency that survives 13+ years
  • Why ASTRSK bets on “rebellious brands” — and how that positioning has driven growth
  • Elliot’s unfiltered take on AI’s impact on earned media and the communications industry
  • The difference between PR that launches a brand and PR that sustains one
  • What his experience as a venture LP has taught him about brand strategy

Whether you’re running a PR agency, building a startup, or trying to figure out where the industry is headed next — this conversation is exactly what you need to hear right now.

🎧 Listen to the full episode wherever you stream podcasts, and visit brandincpr.com for show notes and resources.

Brand Depth in a Shallow World: What Scribd’s CMO Wants Every Marketer to Know in 2026

In a marketing landscape obsessed with speed, volume, and algorithmic relevance, Gemma Craven is making the case for something the industry keeps forgetting: depth wins.

As Chief Marketing Officer of Scribd, Inc. — and a 25+ year veteran of global brand building — Gemma has spent her career proving that the brands worth remembering are never the ones that moved the fastest. They’re the ones that meant something. From helping turn the Fearless Girl into a global cultural phenomenon at McCann New York, to advising the C-suites of Spotify, Nike, Fiverr, and Ford, to leading one of the boldest rebrands in the digital content space, Gemma has built her reputation on one core belief: brand depth is a competitive advantage, not a luxury.

On the latest episode of the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Gemma for a conversation that challenges every assumption about what great marketing looks like in 2026. They unpack the real story behind the Fearless Girl campaign, why Scribd made the strategic decision to position itself as the antidote to AI content overload, and what Scribd’s 2026 State of Reading Report reveals about how people are actually discovering and consuming content today.

Spoiler: it’s not the algorithm. It’s the people.

In this episode, you’ll hear:

  • The untold strategy behind the Fearless Girl campaign — and the lesson most brands still miss
  • Why Scribd bet against the AI content trend when every other brand was racing toward it
  • What the 2026 State of Reading Report reveals about the future of content marketing
  • The biggest mistake senior marketing leaders are making with brand building right now
  • What brand depth actually looks like in a media pitch — and why most pitches miss it entirely
  • How to run a reputation audit using LLMs — and why every brand leader needs to do it now

This episode is for every PR professional, communications director, and brand founder who wants to build something that outlasts the algorithm.

🎧 Listen to the full episode wherever you stream podcasts, and visit brandincpr.com for show notes and resources.