All posts by : Brandi Sims

🎉 New Podcast Episode Alert: PR x SEO – The Ultimate Power Couple! 🎙️💥

Hold onto your hashtags because we’ve got a game-changing episode for you! This week on The Brandinc PR Podcast, we’re talking about something that might just make your website do a happy dance — the magic that happens when PR and SEO join forces.

We teamed up with the incredible Stephany Kaufman, founder of UPBEAT (aka the fairy godmother for small biz owners, startup founders, and solopreneurs looking to scale like pros). Together, we’re pulling back the curtain on how strategic PR can give your SEO a major glow-up.

✨ Here’s what we’re serving up:

• How earned media and backlinks can supercharge your search rankings
• The art of storytelling that Google actually loves
• Why the Super Bowl isn’t just for football—it’s SEO gold if you know how to play it 🏈💡

💡 Hot Take: PR isn’t just about pretty press features—it’s a sneaky-good SEO weapon. And yes, even the smallest brands can play the game and win BIG.

So, grab your coffee (or that third cup—no judgment ☕️) and hit play. Your brand’s visibility will thank you.

🎧 Listen Now on Spotify and Apple Podcasts — because who doesn’t love a little PR glow-up with their morning scroll?

When Sports and Scandals Collide: The Ethics of Crisis PR

Can Sports Teams Be Crisis PR Fixers?
When you think of crisis PR in sports, your mind might jump to player controversies, ownership disputes, or league-wide scandals. But what happens when a professional sports team steps in to manage a public relations crisis outside of their own organization? That’s exactly what we’re diving into on the next episode of The Brandinc PR Podcast!

Recent reports revealed that the New Orleans Saints and Pelicans were involved in crafting PR strategies for the local archdiocese amid a clergy abuse scandal. This raises an important question: Should sports organizations take on the role of crisis PR consultants for external entities, or should they stay focused on their own brand reputation?

Crisis Communications in Sports: A Slippery Slope

Sports franchises hold massive influence—not just in the game, but in their communities. Their involvement in external crisis management can blur ethical lines, especially when dealing with sensitive issues. While organizations often support social causes and philanthropic efforts, actively shaping crisis messaging for an external entity sparks concerns about transparency and accountability.

The PR Risks of Getting Involved

Aligning with a crisis outside of their control can bring unintended consequences. Sports teams risk alienating fans, sponsors, and stakeholders if their involvement appears as damage control rather than genuine support. History has shown that when brands fail to approach crisis communications with authenticity and clear ethics, public backlash can be swift and unforgiving.

Lessons in Crisis PR from the Pros

On this episode of The Brandinc PR Podcast, we’ll break down:
✅ How sports organizations should navigate crisis PR ethically
✅ The risks and rewards of stepping into external PR crises
✅ Best practices for high-profile brands managing public perception

If you’re a PR professional, brand strategist, or just a fan of sports and media, this episode is a must-listen. Join the conversation and learn how top brands handle crisis communications while protecting their reputation.

Don’t Miss This Episode!

🎙️ Episode Title: When Sports and Scandals Collide: The Ethics of Crisis PR
📅 Release Date: February 20th
🎧 Available On: Spotify, Apple Podcasts, and all major streaming platforms

Subscribe now and be the first to tune in! Have thoughts on this topic? Drop a comment below or join the discussion on social media using #CrisisPR #SportsBusiness #BrandincPR.

Mastering PR Success with Petrona Joseph: New Podcast Episode Out Now

The world of PR is fast, competitive, and constantly evolving. To stay ahead, you need resilience, strategy, and the right collaborations. In the latest episode of The Brandinc PR Podcast, we sit down with powerhouse publicist Petrona Joseph, founder of Twenty-Six Comms, to break down what it takes to thrive in this industry.

Petrona shares her journey from navigating adversity to building a successful hybrid PR agency operating in both Montreal and Atlanta. She dives into today’s biggest PR trends, the importance of partnerships, and how she shifted from a solo operation to a thriving network of creatives and strategists.

This episode is a must-listen for anyone serious about growing their brand, landing media coverage, and mastering the art of public relations. Petrona keeps it real, offering sharp insights and strategies that can elevate your PR game.

Catch the full episode now and get ready to take notes.

Spotify:
https://open.spotify.com/show/5jpQvtyiJm1vqbfGtAgau6?si=8Gp6r4YgSam0H0SDzL11Rw 

Breaking Barriers: Mental Health, Racism & Resilience with Nikki Adebiyi

At Brandinc PR, we believe in the power of storytelling to amplify voices, shift narratives, and create impact. That’s why we’re beyond excited for our latest Brandinc PR Podcast episode, dropping Thursday, February 6th, featuring the incredible Nikki Adebiyi—Founder and Director of Bounce Black.

Why This Conversation Matters

Mental health, race, and resilience are deeply intertwined, yet too often, conversations around well-being overlook the unique challenges faced by Black communities. Nikki Adebiyi knows this firsthand. After overcoming her own battles with anxiety and depression, she channeled her experiences into building Bounce Black, a platform designed to fill the very gaps she once fell through. Now, she’s a trauma-informed life coach, a thought leader in the DEI space, and an advocate for systemic change.

What to Expect in This Episode

This episode is a must-listen for anyone passionate about mental health, equity, and the power of advocacy. We dive into:
✔️ Nikki’s personal journey and the inspiration behind Bounce Black
✔️ The intersection of race and mental health—and why it matters
✔️ The role of media in shaping mental health narratives
✔️ The rollback of DEI in the U.S. and how to keep pushing forward
✔️ How workplaces can truly foster equity and inclusion

Tune In & Join the Conversation

We know our listeners love actionable insights, and Nikki delivers just that. Whether you’re a business leader, a changemaker, or someone navigating your own mental health journey, this episode will leave you feeling informed, inspired, and ready to take action.

Don’t miss out—mark your calendar for Thursday, February 6th, and catch this episode of The Brandinc PR Podcast wherever you get your podcasts! And as always, join the conversation on social media using #BrandincPRPodcast and let us know your thoughts!

🎧 Listen, learn, and lead the change.

Spotify:
https://open.spotify.com/show/5jpQvtyiJm1vqbfGtAgau6?si=8Gp6r4YgSam0H0SDzL11Rw