Top 5 PR Trends to Watch in 2025

Top 5 PR Trends to Watch in 2025

The world of PR is constantly evolving, and staying ahead of the curve is key to thriving in an industry that never sleeps. For 2025, we’ve pinpointed five emerging trends that are set to shake things up and redefine how we approach public relations. Here’s a sneak peek at what’s in store:

1. Media Pros Turned Content Creators

Journalists and reporters are stepping into the spotlight by creating their own platforms and becoming independent content creators. With traditional media facing layoffs and shifts, these professionals are capitalizing on their expertise and connecting directly with audiences. For PR pros, this means exciting new opportunities to partner with credible, niche voices.

2. Dialing Back on AI

AI is great, but let’s be real: nothing beats authentic, human-driven content. Consumers are quick to spot cookie-cutter, AI-generated posts, and they’re craving originality. In 2025, we’ll see brands using AI strategically while infusing their unique personality into every campaign. Pro tip: Stay real, quirks and all!

3. More Online Media Collaborations

Podcasts, blogs, and digital platforms are no longer the underdogs. With major deals (like “Call Her Daddy’s” $30 million contract) proving their worth, online media is where it’s at. Brands and PR pros who embrace these platforms will unlock next-level reach and engagement.

4. Creative Brand Partnerships

Unconventional collaborations are stealing the show. Remember the Deadpool and Heinz Ketchup team-up? Genius. In 2025, expect more brands to think outside the box with partnerships that spark curiosity, buzz, and conversation.

5. Evolution of Speaking Engagements

The speaking circuit is getting a glow-up. Forget casual, one-off gigs—structured speaker packages are the new norm. With sponsorships and bundled offerings on the rise, speakers will need to level up their game to stand out in a competitive market.

Curious to hear more about these trends and how they can elevate your PR strategy? Tune in to the latest episode of The Brandinc PR Podcast! We’re diving deep and sharing actionable tips to help you stay ahead in the ever-changing world of PR.

🎧 Listen now and get inspired!


 

New Episode: Jay-Z’s Response to Diddy Tied Allegations: Hits, Misses, and Lessons in Crisis Management

When public figures face crises, every move matters. Recently, Jay-Z’s response to sexual assault allegations tied to Diddy sparked a wave of discussion. While his approach showcased some strong PR tactics, it also revealed critical missteps that offer valuable lessons for anyone managing a public image.

What Worked:

  • Authenticity: Jay-Z’s self-penned statement felt personal and realistic, building trust with his audience.
  • Quick Reaction: Responding swiftly helped control the narrative before it escalated.

What Didn’t:

  • Language Missteps: Phrases like “crazy” or “absurd” came off as dismissive, undermining the gravity of the situation.
  • Red Carpet Timing: His appearance shortly after the statement overshadowed what should have been a moment for his daughter, highlighting the importance of optics.

In our latest podcast episode, we break down Jay-Z’s response—the good, the bad, and the lessons it holds for handling public crises effectively. Whether you’re a public figure or a business owner, there’s something here for you.

Don’t miss this insightful discussion! Click here to listen now.

From Scroll to Sale: How Social Media Became the #1 Purchase Driver

From Scroll to Sale: How Social Media Became the #1 Purchase Driver

In today’s fast-paced digital landscape, social media has officially taken center stage as the leading purchase motivator for consumers. According to DISQO’s second annual Consumer Trends report, social media has overtaken television, with 43% of consumers citing it as their top purchase driver compared to TV’s 41%. This shift marks a pivotal moment for businesses looking to connect with their target audiences in more impactful ways.

But what does this mean for brands and marketers? In the latest episode of The Brandinc PR Podcast, we explore the key insights behind this trend and provide actionable strategies to help you harness the power of social media to drive sales. Here’s a sneak peek:

Why Social Media Leads the Way

The report highlights that Millennials and Gen X are increasingly responsive to social media ads, with a 2% and 3% year-over-year growth, respectively. Meanwhile, Gen Z remains steady at an impressive 62% responsiveness. This indicates that social media’s influence spans multiple generations, making it a must-use platform for brands aiming to reach diverse audiences.

Key Takeaways from the Episode:

  1. Create Platform-Specific Content: Understand what works best on each platform. Short-form videos dominate TikTok and Instagram, while LinkedIn favors professional storytelling.
  2. Leverage Authenticity: Consumers respond to genuine content. User-generated posts and influencer collaborations help brands build trust and connect on a personal level.
  3. Measure and Optimize Performance: Tools like Meta Ads Manager and TikTok Analytics can help you track key metrics, refine campaigns, and maximize ROI.

The Bottom Line

As consumers increasingly rely on their social feeds for purchase decisions, brands must adapt by crafting authentic, engaging, and platform-specific content. Social media isn’t just a place to connect—it’s a marketplace waiting to be tapped.

Ready to learn more? Tune in to The Brandinc PR Podcast for an in-depth look at how you can turn social media leads into sales and stay ahead in this ever-evolving digital age.

Listen now and take your strategy to the next level!

Wicked: Mastering Brand Rollouts with Magic and Strategy

 

Are you ready to take your brand strategy to the next level? Our latest Wicked Episode 7 podcast is live, and it’s packed with insider tips and strategies inspired by the Wicked movie’s incredible brand rollout. Whether you’re a business owner, marketer, or PR pro, this episode is your ultimate guide to building buzz and capturing attention.

Highlights from the Episode:

  1. Securing Brand Partnerships: Learn how Wicked teamed up with powerhouse retailers like Bloomingdale’s, Forever 21, and Lush, plus iconic beauty brands like IT Cosmetics and OPI, to create a cohesive and impactful campaign. Discover how you can align with like-minded brands for mutually beneficial partnerships.
  2. Leveraging Influencer Collaborations: Find out how Wicked used influencer content to generate anticipation and excitement. We’ll show you how to tap into influencer marketing to amplify your brand’s reach and engagement.
  3. Nailing Media Placements: From Entertainment Tonight to viral digital moments, we unpack how strategic media outreach can elevate your brand. Tune in for tips on crafting a pitch that lands and creating buzz-worthy PR campaigns.

Why You Should Listen

This episode isn’t just about dissecting the magic behind Wicked—it’s about giving you actionable steps to apply these principles to your brand. Whether you’re gearing up for a product launch, planning an event, or looking to revamp your PR strategy, this episode has something for everyone.

Listen Now

Ready to make your campaigns unforgettable? Stream Wicked Episode 7 on [Spotify], [Apple Podcasts], or your favorite platform. Don’t forget to subscribe, share, and leave a review to let us know how these tips are working for you!

Keywords: brand partnerships, influencer collaborations, media placements, PR strategies, marketing tips, Wicked movie campaign, viral brand rollouts, Brandinc PR, podcast for marketers, digital PR tactics.

From Summer Jam to Main Character Energy: Tiffany Knighten’s PR Journey and Entrepreneurial Wisdom

From Summer Jam to Main Character Energy: Tiffany Knighten’s PR Journey and Entrepreneurial Wisdom

Episode 5 of The Brandinc PR Podcast is live, and you won’t want to miss this one! In this episode, I sit down with Tiffany Knighten—PR founder, communications expert, and the inspiring voice behind the *Main Character Energy* podcast. Tiffany’s story is one of passion, resilience, and a commitment to empowering others, especially women of color, in the PR and communications industry.

We talk about her early career days working at Hot 97’s Summer Jam, where she mastered the fast-paced world of entertainment PR, and her journey to launching her own brand and podcast, which inspires women to live boldly and unapologetically as the “main characters” of their own lives. Tiffany also shares her insights on the importance of mentorship in breaking into PR and offers invaluable advice for anyone looking to thrive in this competitive field.

Whether you’re new to PR, a seasoned professional, or simply looking for inspiration, this episode has something for everyone. Tune in to hear Tiffany’s powerful story, then don’t forget to follow, subscribe, and share this episode with anyone who needs a boost of “main character energy” in their life!

Catch the full episode here: Spotify

Full Bio

Tiffany Knighten is an award-winning PR professional, creatorpreneur, and the Founder and CEO of Brand Curators. Recognized as one of Business Insider’s Top PR Pros in the Creator Economy, Tiffany has dedicated her career to amplifying diverse voices, brands, and creators, promoting equity and representation. As the host of the popular podcast Main Character Energy with Tiff Knighten, she shares insights on growth mindset and personal development.

Before founding her agency, Tiffany honed her skills working with leading brands and agencies such as Viacom, MTV/LOGO, VH1, 5WPR, Burson, NASDAQ, Hot 97, and Super Bowl XLVIII. 

Tiffany is also a contributing writer, speaker, and business mentor. In 2022, Tiffany was named one of PRSA-NY’s Top 10 Black PR Leaders to Know, and she received Seton Hall University’s College of Communications and the Arts PR Impact Award for her commitment to mentoring rising public relations and integrated marketing professionals. Her continued dedication to amplifying diverse voices earned her a spot on Business Insider’s 2024 list of Top PR Pros in the Creator Economy. 

Tiffany’s passion for storytelling, community engagement, and mental health and well-being advocacy are central to her work. As an official mentor for the Women Entrepreneurs NYC (WE NYC) mentorship program, she actively supports and advises the next generation of women leaders. Tiffany holds a B.A. in Public Relations and Journalism from Seton Hall University in South Orange, NJ.

 

Tiffany Knighten

 

Brand Curators

 

Main Character Energy with Tiff Knighten

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