CSMLocal Case Study

When CSMLocal reached out to us to assist them with increasing brand awareness and devising a strategic approach to communicate their new products, we immediately started crafting one for their newly launched lead generation service. 

The results? A whopping 25% increase in their usual client sign-up rate that too for a newly launched program.

They provide concierge services for local businesses in the area. They had an impressive following count but they were struggling with communication. 

We decided to make use of their newly launched Corporate Partner Program to increase their outreach and employed our social media marketing, graphic designing, and content development services to maximize the engagement and sales of this program. 

The program serves local businesses and provides them with leads to new customers as per their needs and requirement. Deploying our social media campaign on this program allowed us to improve the program tenfold. 

As a result of our effort, we were able to see great returns from the program. It received massive engagement and sales from clients from all over the area. There was an increase of 25% in their usual client sign-on. They were also able to sell services worth thousands of dollars with the client receiving a good fraction of referral sales. 

Social Media Campaign

Services Offered

Social Media Strategy and Implementation

Campaign Branding

Visit to Cameron University

Brand(Inc) PR Founder & CEO Brandi Sims speaking to students at Cameron University

Our Founder & CEO Brandi Sims stopped by Cameron Unversity to speak with Center for Emerging Technology and Entrepreneurial Studies (CETES) students on building a career in Public Relations. Way to inspire future PR pros, Brandi! #BrandincPR

How to Improve Your Company’s Reputation

Whether you’re just starting out as an entrepreneur or you’ve been in business for decades, your company’s reputation is of the utmost importance to its success in the marketplace and in the public eye. Your company’s reputation rests on a variety of factors—from how you and your employees interact with one another and with clients to how effectively you handle crisis situations—and it should be treated with utmost care and concern if you want to ensure that everything goes smoothly. Here are some tips on how to improve your company’s reputation and ensure your success in the long run.

1) Understand PR

The first step to improving your company’s reputation is to understand what public relations (PR) really means and how it can benefit your business. PR isn’t just about making waves in national or local media; rather, it refers to a wide range of communications tasks that help strengthen your company’s reputation. In fact, some companies choose not to handle these tasks internally and instead hire an outside PR agency or consultant.

2) Write Press Releases

If you’re serious about improving your company’s reputation, one of your best tools is a press release.

Press releases are an excellent way to inform local and national media about newsworthy events for your company or business. Journalists read press releases, which gives you a chance to let them know what’s going on with your business. The first thing they need is a story—and if that story is compelling enough, it could end up on their site.

3) Share Information Regularly

People love hearing from their favorite companies and brands. They want to know what they’re up to, what new products they have, what kind of promotions they’re running—the list goes on. Social media gives companies a great opportunity to share information with their customers and fans. If you manage multiple social media accounts, make sure you rotate out your updates among them. That way, people who follow multiple pages will see some variety in their feed every day—and will keep coming back for more!

4) Partner With Media Outlets

As a company, you probably know what you’re doing. But that doesn’t mean others do—and it certainly doesn’t mean those others will share that opinion with their large audience. The key is in partnering with media outlets (newspapers, blogs, magazines) and having them share your knowledge with their readership base. By helping write positive stories about your brand, they’ll not only be sharing expert knowledge but also building positive sentiment around your business.

Schedule a consultation and learn how we can help you.