Jade’s Desire & Tasteful Treasures Case Study

Brandinc PR, Public Relations

Well, it’s about time women banded together and talked more about their sexual health and empowerment. That’s exactly what the Atlanta, Georgia-based author and certified sex expert Jade Desire wanted to take to the mainstream by seeking our assistance. Her brand, Tasteful Treasures, was all set to go big by making its book resources, online forums, and workshops available for women. We deployed a customized brand and social media strategy that turned Tasteful Treasures into an overnight sensation and got them special media placements with AstroGlide, N’Style Atlanta, CurvyMe Magazine, and The Perry Rose Report.

Social Media Campaign

Services Offered:

  Digital Media & Publicity Outreach

Media Training 

Digital Marketing & Communications 

Social Media Strategy & Implementation 

Company Branding & Graphic Design

Anassa LLC Case Study

Brandinc PR, public relations

Who doesn’t love real estate? The CEO and founder of Anassa LLC, Monoshia Dixon, reached out to us to make his Real Estate Company pop up on the spectrum and gain visibility across different channels. And that’s exactly what we did! In fact, we went above and beyond to help them increase their visibility, develop consistent digital communications and social media presence by leveraging our innate skill of branding!

Oh, and to get them on the map, we leveraged strategic media placement on Reviews.com, CTW Features, Ask Sharifah Talk Show, The Boss Experience & Boss Up Magazine, and The Perry Rose Report.

Social Media Campaign Snapshot

Services Offered:

Digital Media & Publicity Outreach 

Media Training 

Digital Marketing & Communications 

Social Media Strategy & Implementation 

Company Branding & Graphic Design 

Client Testimonial

“Brandinc PR not only listen to understand my questions, concerns, and needs but was able to help build a successful plan without any issues to market my business. They work with you one on one to make sure there’s no miscommunication.”

Monoshia Dixon, CEO of Anassa LLC

CEO Talks — Future of PR and Current Trends

My vision for Public Relations would be a more complex, advanced digital version of what we are seeing small glimpses of now. Traditional media has not died, however, it has evolved using digital platforms to advance its messaging. This is a perfect example of traditional media outlets needing to adapt to the culture which is largely digitally focused.

Some of the trends that we’re seeing is a shift from solely working through traditional media platforms (radio, television and print) for media pitching to refocusing attention to the digital versions of these media outlets for enhanced outreach efforts and seeing significant success as well as impact in engagement.

Social Media plays a huge role in this as a major component for word of mouth and reputation management in the digital world. While it’s often coupled with general marketing, it very much serves a tool for PR professionals as it offers a platform for communication to a wider audience, similar to the ways that traditional media communicates to the masses.

While the mediums may change due to advances in technology and digital communications, the need for Public Relations will continue to be relevant and help to effectively communicate messages for a greater audience in professional manner.

 

Brandi Sims

Founder + CEO, Brandinc PR