How CEO’s should prepare for a major crisis

In order for CEO’s to become better prepared for crisis communications, the first step to take is developing a crisis team. identifying who are key players who must be involved with properly communicating crisis scenario taking place within the organization. Whenever there isn’t a direct response team or key players already in motion, it can lead to devastating effects. From miscommunication to false information, when CEO’s fail to identify who will be in charge with preparing the messaging associated with a crisis it leaves the window of chaos to broaden and further escalate. The ideal crisis team would consist executive level leadership, as well as members of communications who will be tasked with putting forth the prepared messaging. The next step would be creating a blue print for crisis communications. My go-to has always been address/acknowledge, assess, follow up and resolve. Taking these necessary steps will ensure that as CEO, you are equipped, prepared for when a crisis strikes and act swiftly to manage.

Brandi Sims
Founder + CEO of Brandinc PR


Press Release- Underground Music Collective

Press Release


Media Contact:

Brandi Sims, Brandinc PR

[email protected]






Independent Music Initiative For Emerging Artists

Joins Giving Tuesday Movement

NASHVILLE – November 29th, 2022 – Building on the momentum of Underground Music Collective’s belief that community and service should always be a priority, UMC is joining the Giving Tuesday Movement.

Giving Tuesday is a collaborative community effort to encourage and transform the way people take part in the season. Just like national shopping days, Black Friday and Cyber Monday have become known for holiday shopping, Giving Tuesday has become synonymous with national giving and a day to support community efforts.

Founded in 2016 as Lehigh Valley Underground (LVU) in Bethlehem, PA, Underground Music Collective was created to foster community and resources for independent music artists as they navigate the entertainment space. Since rebranding and relocating to Nashville in November 2018, UMC has expanded to provide professional artist development, marketing, promotion, photography, writing, and social media services for emerging talent.

Underground Music Collective is asking the community to consider making a tax-deductible gift this Giving Tuesday through the Arts & Business Council of Greater Nashville. This will kick off the Underground Rising initiative, a targeted fundraising campaign geared towards impacting the Collective and the artists who benefit from UMC content, programs, and services. Every dollar raised between now and Dec. 31, 2022 helps to strengthen the platform, create more resources, and ensure that every artist has access to meaningful opportunities.

“We are thankful for the support of our early investors, as well as the Arts & Business Council of Greater Nashville for supporting us through fiscal sponsorship,” said Underground Music Collective Founder Gerard Longo. “With this support, we were able to extend our services to new artists, including content and multimedia services, event support, and music industry education resources. The needs of musicians and creatives are constantly evolving, and we can continue to make an impact with additional support.”

From Bethlehem, PA to Nashville, TN, UMC has continued to inspire countless talented musicians and creatives everywhere, by providing a supportive network and resources as they strive to achieve their musical endeavors.

To support Underground Music Collective’s Underground Rising initiative, donate at the Arts & Business Council of Greater Nashville here:

For more information about Underground Music Collective, please visit


About Underground Music Collective  


Underground Music Collective (UMC) is a Nashville-based music publication and multimedia services company. UMC’s mission is to create a robust ecosystem that empowers independent creatives to pursue their passions. Founded in 2016, UMC has supported thousands of artists globally by providing professional artist development, marketing, promotion, photography,writing, and social media services for emerging talent. For more information, visit, and follow the company on Instagram @UMCNashville and YouTube @UMCNashville.


News Feature-

We love a good mid-week surprise! 🎁

We are so proud to be recognized by as one of the Best Digital Marketing Agencies in Austin. While we are still the new kids on the block after expanding our offices over the last few months, we could not be more honored to be included!

Thank you for the recognition and the 💐!

News Feature- Yahoo Finance

Now this is exciting! Thank you DesignRush and Yahoo Finance for featuring our PR agency. To read more from the article, click here:


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