customer public relations - Brandinc PR

Representative Daniel Pae Case Study

When the existing Oklahoma State Representative, Daniel Pae, reached out to us to run his strategic PR communications for the 2020 state election, we realized that it isn’t going to be an easy task. Why? Because representing Daniel on multiple channels at the same time while helping him connect with this voter was something that required dedication and most importantly, a passion for PR communications. Something that our team at Brand Inc. PR is filled to the brim with.

During this time, we were to handle his press, media coverage, community outreach, and digital communications.

With each segment having its own importance, we handled things carefully by using each area to drive a particular objective.

For instance, we used media coverage (since it had the most outreach potential) for local and state outreach to share initiatives, goals, and community involvement if selected.

At the same time, registering voters was another crucial campaign that we launched to ensure that we had data to measure our vote bank in every area. We didn’t stop there, our teams coordinated with local civic groups to feed the homeless and donate to children during the holidays.

And during that time, we didn’t ignore the importance of branding and social media and designed an entire campaign included social media graphics, profile frame, cover photos, and flyers to see Daniel Pae emerge as a victor!

Social Media Campaign Snapshot

Services Offered

Digital Media & Publicity Outreach

Digital Communications

Social Media Strategy and Implementation

Campaign Branding

Client Testimonial

“During last year’s campaign, I utilized Brandi’s PR services through Brand(Inc) PR. Based on our friendship, as well as knowing firsthand how incredibly knowledgeable Brandi is with respect to public outreach efforts, I knew that Brandi was the right person for the job. From the very beginning, I appreciated the fact that Brandi wanted to tell my story without changing details to fit a certain narrative.

Brandi did a fantastic job leveraging her connections with local media outlets, whether it was publishing a newspaper op-ed, reserving TV spots, or designing digital ads. She also learned more about campaigning for elected office through knocking on doors, and most of the people that she spoke with committed to supporting our campaign. Furthermore, Brandi was always available and flexible no matter the circumstance. For instance, I received a call one afternoon at around 2 PM for a TV interview scheduled at 5 PM later that day, and Brandi immediately drafted talking points and showed up at the interview. This type of dedication is why Brandi’s PR company has a bright future ahead.

The margin of victory for my first campaign was 42 votes, and the margin of victory after having worked with Brand(Inc) PR was 1,137 votes. There is no question that this significant difference was because of Brandi’s creativity, hard work, and perseverance.

I will definitely continue utilizing her services for future campaigns, and I am excited that Brandi has expressed interest in using her voice and platform to increase civic engagement in our community.”

Oklahoma State Representative- District 62, Daniel Pae

How to Improve Your Company’s Reputation

Whether you’re just starting out as an entrepreneur or you’ve been in business for decades, your company’s reputation is of the utmost importance to its success in the marketplace and in the public eye. Your company’s reputation rests on a variety of factors—from how you and your employees interact with one another and with clients to how effectively you handle crisis situations—and it should be treated with utmost care and concern if you want to ensure that everything goes smoothly. Here are some tips on how to improve your company’s reputation and ensure your success in the long run.

1) Understand PR

The first step to improving your company’s reputation is to understand what public relations (PR) really means and how it can benefit your business. PR isn’t just about making waves in national or local media; rather, it refers to a wide range of communications tasks that help strengthen your company’s reputation. In fact, some companies choose not to handle these tasks internally and instead hire an outside PR agency or consultant.

2) Write Press Releases

If you’re serious about improving your company’s reputation, one of your best tools is a press release.

Press releases are an excellent way to inform local and national media about newsworthy events for your company or business. Journalists read press releases, which gives you a chance to let them know what’s going on with your business. The first thing they need is a story—and if that story is compelling enough, it could end up on their site.

3) Share Information Regularly

People love hearing from their favorite companies and brands. They want to know what they’re up to, what new products they have, what kind of promotions they’re running—the list goes on. Social media gives companies a great opportunity to share information with their customers and fans. If you manage multiple social media accounts, make sure you rotate out your updates among them. That way, people who follow multiple pages will see some variety in their feed every day—and will keep coming back for more!

4) Partner With Media Outlets

As a company, you probably know what you’re doing. But that doesn’t mean others do—and it certainly doesn’t mean those others will share that opinion with their large audience. The key is in partnering with media outlets (newspapers, blogs, magazines) and having them share your knowledge with their readership base. By helping write positive stories about your brand, they’ll not only be sharing expert knowledge but also building positive sentiment around your business.

Schedule a consultation and learn how we can help you.

First Black Owned Public Relations Agency Launches In Lawton

Press Release

Media Contact:

Brandi Sims, BrandincPR

[email protected]

(580) 749-9042

FOR IMMEDIATE RELEASE

FIRST BLACK OWNED PUBLIC RELATIONS AGENCY

LAUNCHES IN LAWTON

Specializing in entertainment and lifestyle-based brands throughout the country

Lawton, OK – September 8th, 2020 –Brandinc PR LLC has launched as the new full-service boutique public relations agency located in Lawton, Oklahoma, becoming the first black-owned PR agency in the area. Brandinc PR will offer business owners and brands the opportunity to accelerate their market reach by introducing public relations strategic tactics to improve and enhance their image. Brandinc PR’s primary focus is on brand development and image management of public figures and individuals as well as organizations and businesses.

“With my leadership, Brandinc PR will apply similar strategic tactics from the national scale down to the smaller, which is ultimately how I’ve been successful as a public relations consultant for more than a decade”, said CEO of Brandinc PR, Brandi Sims. “I’m looking forward to assisting businesses with focused and data drive results through public relations expertise for every business level”.

Sims added, “As an African American publicist, I am incredibly proud to offer my expertise from the PR field where often times we are significantly underrepresented. This will be great to start expanding opportunities and create a diverse workspace while helping brands and challenging businesses to take charge of their public image.”

Sim was the former Vice President of Communications & Membership for the Lawton Chamber of Commerce and contributed to significant enhancements to their overall communications outreach as well as membership value-added services, which lead to special recognition by the U.S. Chamber of Commerce for 5 Star Accreditation qualification. Prior to working for the Chamber, Sims served as a Publicist for a Virginia based PR agency representing sports athletes and figures as well as state and local mid-sized companies.

For more information about Brandinc PR, please visit www.brandincpr.com or call 780.749.9042.

About Brandinc PR, LLC

Brandinc PR LLC is an Oklahoma based public relations agency committed to helping grow businesses and brands. Founded in 2019, Brandinc PR LLC is focused on serving the needs of beauty, entertainment and lifestyle brands. We strive to represent those businesses and brands who are as passionate about their products and services as we are about brand image and development.

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