Press Release – Underground Music Collective Unveils New Creative Agency

Press Release


Media Contact:

Brandi Sims, Brandinc PR

[email protected]






Underground Music Collective Unveils new Creative Agency

Underground Music Collective launched its UMC Ambassador Program— a new and exciting affiliate marketing program to share Underground Music Collective products and earn. The new opportunity appeals to a larger audience

NASHVILLE, Tenn.May 12, 2023 – Underground Music Collective launched its UMC Ambassador Program— a new and exciting affiliate marketing program to share Underground Music Collective products and earn. The new opportunity appeals to a larger audience and a broader range of UMC clients, entrepreneurs, and independent artists.

To learn more about UMC products and services, visit

“The creation and launch of our own affiliate partner program to diversify the people who share UMC products, with the ultimate goal of growing a stronger ecosystem for independent creatives,” said Gerard Longo, Underground Music Collective Founder and CEO. “We are always looking for new ways to grow and adapt in an ever-changing landscape, while building greater awareness and creating meaningful opportunities for our international community of musicians and creatives. Our UMC Ambassadors will help lead the charge.”

The UMC affiliate opportunity is currently available in the United States. New affiliates earn up to $30 in commissions on sales when they share UMC merchandise and service offerings through their personal affiliate links. By sharing UMC’s ever-evolving merchandise and service offerings, new affiliates can enjoy a competitive compensation plan. Earning commission has never been simpler or easier to tap into.

Interested parties can visit the UMC website at to apply for the newly launched UMC Ambassador program.

About Underground Music Collective

Underground Music Collective (UMC) is a Nashville-based digital music resource and multimedia services company. UMC’s mission is to create a robust ecosystem that empowers independent creatives to pursue their passions. Since launching in 2016, UMC’s daily web content has impacted hundreds of thousands of individuals, and the platform has tirelessly supported thousands of emerging artists globally by providing professional artist development, marketing, promotion, photography, writing, and social media services.

In March 2021, Underground Music Collective was welcomed as a fiscally sponsored project of the Arts & Business Council of Greater Nashville (, a business incubation programme for qualified arts projects and organizations that may benefit from tax-exempt status. For more information, visit and follow the company on Instagram at @UMCNashville and YouTube at @UMCNashville.

Welcome to Underground Music Collective!

What To Ask A Public Relations Agency

What to ask a public relations agency?

Choosing a good public relations agency is a task that should not be taken lightly, this process requires thorough research and of course a lot of patience!


It is not for less, when hiring this type of agency, the image, credibility, and reputation of the company will be in its hands, so having a team of professionals is more than necessary.


So how do I make sure I’m making the right decision when hiring a public relations agency? Well, this is really easy, you can do it through a series of questions which will dispel all your doubts. Here are some examples:

What should you consider when hiring a public relations agency?

1.   What is your knowledge of the market?

One of the decisive factors when choosing the agency that will handle the public relations of our company or personal brand is to make sure that it has full knowledge of the type of market in which our product or service will be developed.


2.   What are your innovation capabilities?

It is essential to know the creativity and ingenuity of a public relations agency when implementing strategies.  That is to say, to be able to know in-depth how it works at the moment of executing each of its projects. It is not only a matter of having good ideas, it is necessary to be sure about how it puts those ideas into action and how they impact the target audience.


Do you have customized strategic planning?

Although it sounds a little obvious, it is something that must be taken into account when hiring services. Ingenuity and creativity are not enough, it is necessary strategic planning adaptable to each company and personal brand. That is to say, a plan that allows to transmit the message and is very important to fulfill the objectives of each company.

Do you have a trained work team?

The work team within a public relations agency is very important. It is not for less, the human resource within a company is a fundamental pillar. That is why the agency needs a professional and experienced team. Where it is guaranteed that the results are delivered on time.

Which companies and brands have you worked for?

Knowing their projects as well as testimonials from their clients is a good step to ensure the reputation and seriousness of an agency. It is therefore advisable to investigate all those companies and personal brands with which they have worked, as well as the impact they have had on those brands.


Being very cautious is fundamental when choosing a public relations agency. Likewise, it is very important that at the moment of starting the search, we are clear about the objectives we want to achieve. We must be sufficiently clear about the objectives we want to achieve. Having all this clear, we will be able to discard all those agencies which do not adapt to our brand.

Schedule a consultation and learn how we can help you.


What Does A Public Relations Agency Do?

What does a public relations agency do?


The digital era has impacted the entire business environment, which is why image, brand identity, and communication management have undoubtedly become the main elements to take into account during the business strategy.


Given the need to have an impact on the customer, public relations agencies have become an essential area for the development of any company in the market.


It is through these types of agencies that your company or personal brand will be able to achieve much more effective communication with consumers.


The role played by public relations agencies is fundamental for the strategic development of any type of business.


Not surprisingly, it has the ability to influence the very image of the company in the eyes of its consumers. Discover below some of its other functions.

Some of the functions of a public relations agency are as follows

●     Advice on decision making:

A public relations agency provides expert advice on decision-making. This includes the different levels of the organization with regard to courses of action, communication, and policies. Taking into account the social responsibility of the organization as well as the public impact.

●     Research, implement and evaluate communications strategies:

In order to achieve greater consumer awareness and meet the company’s objectives, detailed research and planning are necessary. But not only this, but it is also necessary to execute and measure the results.

●     They are intermediaries between the media and the company.

A public relations agency acts as an intermediary between companies and the media. These are the people in charge of providing all the necessary information that will be published in the different media.

●     Content creation:

It is the responsibility of the public relations agency to generate quality content, updated and 100% SEO optimized. All this is directed to the audience in order to establish an emotional bond.

●     Resolving a crisis:

No company or personal brand escapes a moment of crisis. That is why public relations agencies are in charge of facing them. In the face of a crisis, it is necessary to take immediate action. This will not only help to get rid of the problem. But it also gives a much stronger image to the company.

●     Visual Identity Program:

The construction of a brand identity begins with its physical image. Logo, colors, message to be transmitted. Relationship agencies offer, as part of their services, graphic design consultancy.


These are just some of the functions that a public relations specialist is called upon to perform. It is important to keep in mind that you will not only interact with the consumer public. It is also necessary to be able to interact with all employees within the company. It is in this way that you will be able to identify the weak points and from there, to design a strategy that guarantees the success of the company.

Schedule a consultation and learn how we can help you.







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Why Hire A Public Relations Agency?

Why hire a public relations agency?

Public relations have become a strategic axis to be implemented by any company or personal brand. That is why public relations agencies were created to facilitate the work of companies and personal brands.


Its objective is to establish links in a much more effective way, between brands and their consumer public, in order to strengthen and enhance their image.


If you have a company or a personal brand, these are the reasons why you should hire the services of a public relations agency.

5 reasons why you should hire a public relations agency.

1.   You will be hiring a team of professionals:

You will work with a team of professionals. By opting for the services of a public relations agency, you will be hiring people who are exclusively dedicated to this area. That is to say, people with experience in the sector.


Within this type of agency, each of the people who work there is fully qualified, so the work is much more fluid.

2. You will receive a personalized budget.

When you use a public relations agency, it is not necessary to purchase all of its services. You can hire only some of them. All this depends on the needs of each brand or company. This could represent an increase or decrease in the budget.

3. You will have an extensive list of key contacts:

Contacts are a fundamental part of public relations. Having key contacts is one of the objectives sought within communications.


A public relations agency has a wide range of leading contacts in every area of the market. This is very useful, especially at the time of marketing the product or service. By having the right people, these processes will be done much faster.

4. Implementation of digital strategies:

Nowadays, social networks are a valuable strategy within public relations. Monitoring and planning to manage each of the social networks are essential.


A public relations agency will help you give that much-needed boost. Through a strategic proposal with quality content, you will be able to reach your potential customers and the interested public. In addition, you will be able to contact the right influencers for your business.

5. Measuring results:

A public relations agency not only helps you to carry out all the communication planning for your company, but they also carefully evaluate the results of the strategies applied. If something doesn’t work, you can react in time and make changes without it being too late.


If we had to define in a few words the role played by public relations, we could define it as the area in charge of coordinating all the actions at a communicative level within the brand or company in order to satisfactorily achieve the proposed objectives.


If you have not yet succeeded in positioning yourself in the market, you probably need the help of a public relations agency.


Schedule a consultation and learn how we can help you.