What do brands need the most? Airtime! They need to be seen. Brands need to place themselves in front of their ideal audience if they want to grow big.
These were the exact goals Dymanz Glaze wanted to achieve. They reached out to us for PR and influencer outreach for their brand.
What happened next? More than 60 media placements and a huge boost in engagement and outreach for the brand!
Yes! We got them where they wanted to be. And we even floored the accelerator and prudently panned out these media placements across print, radio, media outlets, and digital streaming services.
And the best part?
The majority of these placements were at leading outlets that drive millions of people to their platforms every month.
Media placement wasn’t the only service we offered. We helped them with graphic design and social media management to help them develop consistency across all social platforms.
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2. Failing to prepare is preparing to fail, thus the benefit of getting ahead of a PR crisis is having a strategic plan focused on the key players, communication and timeline of outreach to achieve the best results in handling a crisis. Additionally, from a leadership perspective, this approach showcases a firm stance in working closely towards identifying the problem and generating solutions, which leads to the perception of a more transparent, adaptable organization.
3. A crisis is always on the horizon so what executives can do to best address the situation quickly is to share a statement first acknowledging the situation and following up that proper research into the matter is being actively pursued to reach a resolution. In just that initial statement alone, executives have positioned their organization as proactive, adaptable and direct as they challenge the issue head-on.
4. I believe there is value in hiring an outside crisis PR management team for the purpose of handling a situation mainly due in part to the perspective of the outside agency. When outside agencies handle internal or external crises of an organization, their approach is objective, and transparent thus the response will be the most suitable in dealing with the crisis. Oftentimes, companies struggle with crisis PR when it’s worked internally because there is a sense of loyalty to the organization and familiarity which can compromise strategic decision making.
5. The best way for corporate crisis management experts to build a strategic plan would be to initiate routine meetings that discuss the framework of their crisis strategy. Have a clear idea of who the key players are, the flow of communications from handling the crisis itself to how it will be communicated to the public and when, and finally the after-action plan.
Brandi Sims
Founder + CEO, Brandinc PR
We are excited to announce and welcome our new Fall/Winter interns, Madeline, Maya and Taryn! Hailing from the University of San Francisco, Illinois State University and American University, we are thrilled to have all learn alongside our Brandinc PR team! 
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