Breaking Barriers: Brandi Sims Joins PRSA Austin’s Being Black in PR & Media Panel

Breaking Barriers: Brandi Sims Joins PRSA Austin’s Being Black in PR & Media Panel

At Brandinc PR, we’re all about amplifying diverse voices and leading meaningful conversations in the world of public relations. That’s why we’re thrilled to announce that our Founder, Brandi Sims, will be featured on the upcoming panel for PRSA Austin Chapter’s Being Black in PR & Media Series! 🎉

🗓️ Event Date: Thursday, February 27th
Time: 6:00 PM
🎟️ Reserve Your Spot: [Ticket Link]

Why This Conversation Matters

The public relations and media industries play a major role in shaping narratives. However, Black PR professionals continue to navigate unique challenges, from underrepresentation to breaking through systemic barriers. This panel brings together industry leaders to share their personal journeys, discuss the realities of being Black in PR & media, and explore ways to foster inclusivity and equity in the industry.

Brandi Sims: A Voice for Change in PR

As a PR consultant, ForbesBLK ATX Advisor, and advocate for diversity in media, Brandi Sims brings a wealth of experience and insight to this powerful conversation. Known for her dynamic work in sports PR, music entertainment, and strategic brand building, Brandi is passionate about creating spaces where all voices can thrive.

In this panel, Brandi will dive into topics like:
✔️ Navigating identity in PR & media spaces
✔️ Strategies for amplifying underrepresented voices
✔️ Building networks that champion diversity
✔️ Overcoming challenges and breaking industry barriers

Who Should Attend?

If you’re a PR professional, journalist, media student, or simply someone passionate about diversity and inclusion, this event is for you. Gain fresh perspectives, actionable insights, and be part of the change toward a more equitable media landscape.

Secure Your Spot Today!

Don’t miss out on this impactful conversation. Get your tickets now and join us as we champion diversity and inspire the next generation of PR leaders.

👉 Grab Your Tickets Here!

Mastering PR Success with Petrona Joseph: New Podcast Episode Out Now

Mastering PR Success with Petrona Joseph: New Podcast Episode Out Now

The world of PR is fast, competitive, and constantly evolving. To stay ahead, you need resilience, strategy, and the right collaborations. In the latest episode of The Brandinc PR Podcast, we sit down with powerhouse publicist Petrona Joseph, founder of Twenty-Six Comms, to break down what it takes to thrive in this industry.

Petrona shares her journey from navigating adversity to building a successful hybrid PR agency operating in both Montreal and Atlanta. She dives into today’s biggest PR trends, the importance of partnerships, and how she shifted from a solo operation to a thriving network of creatives and strategists.

This episode is a must-listen for anyone serious about growing their brand, landing media coverage, and mastering the art of public relations. Petrona keeps it real, offering sharp insights and strategies that can elevate your PR game.

Catch the full episode now and get ready to take notes.

 

Spotify:
https://open.spotify.com/show/5jpQvtyiJm1vqbfGtAgau6?si=8Gp6r4YgSam0H0SDzL11Rw 

Bloom Bar & Marble Wines Host an Unforgettable Galentine’s Day Event

Client Spotlight: Bloom Bar & Marble Wines Host an Unforgettable Galentine’s Day Event

At Brandinc PR, we love seeing our clients create magic, and last week’s Galentine’s Day event at Bloom Bar Atlantawas no exception! In collaboration with Marble Wines, this inaugural celebration brought together floral elegance and fine wine for an evening of fun, friendship, and unforgettable experiences.

Guests were treated to beautifully curated floral arrangements, perfectly paired wine selections, and a warm, inviting atmosphere that made for the ultimate girls’ night out. From laughter-filled toasts to hands-on floral experiences, the event was a testament to the power of community and creative brand partnerships.

We’re thrilled to have supported this incredible collaboration and can’t wait to see what’s next for Bloom Bar and Marble Wines! Stay tuned for more client highlights and event recaps right here at Brandinc PR.

Check out some of our favorite moments from the event!

Images courtesy of Maleeka Holloway of Comma Agency.

Brandinc PR Podcast Breaking Barriers: Mental Health, Racism & Resilience with Nikki Adebiyi

Breaking Barriers: Mental Health, Racism & Resilience with Nikki Adebiyi

At Brandinc PR, we believe in the power of storytelling to amplify voices, shift narratives, and create impact. That’s why we’re beyond excited for our latest Brandinc PR Podcast episode, dropping Thursday, February 6th, featuring the incredible Nikki Adebiyi—Founder and Director of Bounce Black.

Why This Conversation Matters

Mental health, race, and resilience are deeply intertwined, yet too often, conversations around well-being overlook the unique challenges faced by Black communities. Nikki Adebiyi knows this firsthand. After overcoming her own battles with anxiety and depression, she channeled her experiences into building Bounce Black, a platform designed to fill the very gaps she once fell through. Now, she’s a trauma-informed life coach, a thought leader in the DEI space, and an advocate for systemic change.

What to Expect in This Episode

This episode is a must-listen for anyone passionate about mental health, equity, and the power of advocacy. We dive into:
✔️ Nikki’s personal journey and the inspiration behind Bounce Black
✔️ The intersection of race and mental health—and why it matters
✔️ The role of media in shaping mental health narratives
✔️ The rollback of DEI in the U.S. and how to keep pushing forward
✔️ How workplaces can truly foster equity and inclusion

Tune In & Join the Conversation

We know our listeners love actionable insights, and Nikki delivers just that. Whether you’re a business leader, a changemaker, or someone navigating your own mental health journey, this episode will leave you feeling informed, inspired, and ready to take action.

Don’t miss out—mark your calendar for Thursday, February 6th, and catch this episode of The Brandinc PR Podcast wherever you get your podcasts! And as always, join the conversation on social media using #BrandincPRPodcast and let us know your thoughts!

🎧 Listen, learn, and lead the change.

Spotify:
https://open.spotify.com/show/5jpQvtyiJm1vqbfGtAgau6?si=8Gp6r4YgSam0H0SDzL11Rw 

TikTok Viral Products and Expert Insight for Small Business

One of the viral products that had incredible success on TikTok wasn’t even a new product. Clinique Almost Lipstick in Black Honey debuted in 1971, meaning it’s been available for over 50 years across various product categories. In 2021, the product went viral after influencers shared comparisons, highlighting its unique characteristics: long-lasting wear and versatility for all skin tones. This success was incredibly timely, as consumers were seeking a ‘makeup, but no makeup’ look. As a result, it amassed over 450 million views on TikTok and quickly sold out in both Sephora and Ulta.”

Another great example is the Sol de Janeiro Brazilian Bum Bum Body Cream, which had already been a favorite in the beauty world for years before going viral on TikTok. Building on its established popularity, the brand maintained consistent messaging that emphasized its standout qualities—from its unique scent to its skin-firming ingredients. After going viral, the product garnered more than 6,000 glowing reviews on Sephora, with fans raving about its effectiveness.

Actionable tips for TikTok:

Engaging content that attracts consumers to your products. Look at your competitors— not for content ideas but ways that you can offer a completely different angle to compete with.

Use the problem + solution approach. I have an issue with ____ and here’s how we can help you solve it. Rage bait, controversy and problem oriented content are the top forms of content that go viral for a reason— real people can relate to sucky situations. And here you come, like a knight in shining armor with a solution to it. A win all around!

Build consistency in sharing content on the platform. All of this of course will be contingent upon the potential shut down of TikTok. One thing that all the viral products have in common is consistency in sharing and promoting their products. Clear, consistent messaging preps brands viral hold.

Interested in learning how you can boost your brand’s visibility? Book a consultation today here.