Tourism & Nonprofit PR Case Study: Media Strategy for The Living Desert Zoo & Gardens

Tourism & Nonprofit PR Case Study: Media Strategy for The Living Desert Zoo & Gardens

The Living Desert Zoo & Gardens
Tourism & Nonprofit PR Campaign

Overview

Brandinc PR partnered with Laneterralever to support communications and media relations for The Living Desert Zoo and Gardens, a leading conservation-focused zoo and botanical garden located in Palm Desert, California.

The campaign focused on generating media visibility around key initiatives, events, and conservation storytelling designed to attract visitors while highlighting the organization’s mission.

Brandinc PR’s Role

Brandinc PR supported the campaign through:

Media outreach
Communications strategy
Event publicity
Story development for journalists
Support for media engagement during key events

Campaign Focus

The communications strategy highlighted:

Conservation and environmental education
Signature events and seasonal programming
Community engagement initiatives
Tourism visibility for the Palm Desert destination

Results

The campaign generated increased visibility for The Living Desert across regional and national media outlets while supporting the organization’s broader mission of conservation awareness and community engagement.

Case Study: PR & Communications Campaign for Tap, an Entertainment Tech Startup Launch

Tap

Case Study: PR & Communications Campaign for an Entertainment Tech Startup Launch

Overview

Tap partnered with Brandinc PR to lead public relations and communications strategy during the launch of its entertainment industry networking platform. The app was designed to connect professionals across film, television, music, and digital media, creating a centralized ecosystem for collaboration within the entertainment industry.

Brandinc PR supported Tap from 2022–2023, leading a multi-channel communications campaign that included media outreach, publicity event support, community engagement, and social media strategy.

The goal of the campaign was to generate national media visibility, industry credibility, and awareness within the entertainment and creative professional community ahead of the platform’s growth and fundraising efforts.

The Challenge

Launching a new platform in the entertainment technology space requires more than product announcements. Emerging startups must build credibility with both industry professionals and investors while gaining early traction among target users.

Tap needed a strategic PR and communications partner capable of positioning the platform as an innovative solution for connecting creatives across the entertainment industry.

The Strategy

Brandinc PR implemented a comprehensive startup PR launch strategy designed to elevate Tap’s visibility within both the entertainment and tech sectors.

The campaign focused on three primary pillars:

Media Relations

Brandinc PR led targeted outreach to entertainment, technology, and culture publications, positioning Tap as a new platform designed to support collaboration among creatives.

Community Engagement

To build early adoption and credibility, Brandinc PR supported outreach to entertainment professionals, creative communities, and industry leaders, helping generate buzz around the platform’s launch.

Publicity & Communications Support

Brandinc PR assisted with publicity event coordination and social media messaging to ensure consistent storytelling across media, community engagement, and digital channels.

Media Coverage & Visibility

Through strategic media pitching and press release distribution, the campaign generated national visibility across entertainment, technology, and business media outlets.

Notable Media Placements Included:

iHeartRadio
Black Enterprise
AfroTech
Afro News
Canvas Rebel
Medium
Additional regional and industry publications

These placements helped introduce Tap to a wider audience of entertainment professionals, creatives, and technology innovators.

Brandinc PR also supported the distribution of multiple press announcements through national newswire channels, expanding Tap’s visibility across hundreds of media outlets and news databases.

Press releases reached major newswires, search engines, and social media platforms, giving journalists and industry professionals access to the announcement across networks used by millions of readers each month.

Additional press announcements highlighted key company milestones, including leadership additions and funding announcements, which were distributed across technology, business, and entertainment news channels.

Campaign Results

The integrated PR and communications strategy helped Tap build strong early visibility in the entertainment and technology sectors.

Key outcomes included:

National media placements across top entertainment and technology publications
Press release distribution across hundreds of digital news outlets and industry newswires
Increased awareness among entertainment professionals and creative communities
Strategic media visibility supporting investor interest

Business Impact

Following the campaign’s visibility and momentum, Tap successfully secured $1.8 million in pre-seed funding, which was later announced publicly through a press release and media distribution campaign.

The funding milestone further validated the platform’s potential and demonstrated how strategic public relations can support startup growth, investor interest, and industry credibility.

Services Provided

Brandinc PR provided the following services during the campaign:

Startup PR strategy
Media relations and media outreach
Press release writing and distribution
Publicity event support
Community outreach and engagement
Social media messaging and launch communications

Case Study: Brand Awareness PR Campaign for Curated Wellness, a Digital Wellness Startup

Case Study: Brand Awareness PR Campaign for a Digital Wellness Startup

Overview

Curated Wellness partnered with Brandinc PR to support the launch of its virtual supplement membership and digital wellness community. As an emerging brand entering the competitive health and wellness space, the goal of the campaign was to generate brand awareness, media visibility, and credibility through earned media placements.

Brandinc PR executed a focused public relations launch strategy designed to introduce the brand’s mission and innovative membership model to new audiences through targeted media outreach and national press release distribution.

The Challenge

New wellness brands often face difficulty gaining credibility and visibility in a crowded marketplace. Without media coverage and third-party validation, it can be challenging for emerging brands to build consumer trust and awareness.

Curated Wellness needed a strategic PR campaign for its product launch that would quickly establish media presence and introduce its supplement membership concept to a broader audience.

The Strategy

Brandinc PR developed a launch-focused PR strategy centered on storytelling, media distribution, and targeted outreach to wellness and lifestyle outlets.

The campaign positioned Curated Wellness as a forward-thinking brand addressing the growing demand for accessible, community-driven wellness solutions.

Key campaign elements included:

Development of a strategic launch press release
Messaging that highlighted the brand’s virtual supplement membership model
National press release distribution through major media networks
Targeted outreach to wellness, lifestyle, and regional media outlets
Strategic pitching to radio and digital publications

The press narrative focused on the brand’s core question driving its mission:

Can a curated online wellness community help reverse unhealthy lifestyle trends and improve daily wellness habits?

Media Coverage & Results

Even within a short campaign window, Brandinc PR secured valuable earned media placements and digital distribution reach.

Media Placements Secured

iHeartRadio features
Regional media publications
Syndicated digital media placements

Press Release Performance Metrics

Headline impressions: 1,000+
Unique article views: 918
Total article views: 988
National media network distribution, including partner publications within the USA Today digital network

Campaign Impact

This wellness brand launch PR campaign successfully introduced Curated Wellness to new audiences while positioning the company as an emerging voice in the digital wellness and supplement industry.

Through strategic messaging and targeted earned media outreach, Brandinc PR helped the brand establish early visibility and credibility during its launch phase.

The campaign created a strong foundation for continued brand awareness and growth within the evolving online wellness marketplace.

Brandi Sims Named to ATELIER 100: Honored as One of the Most Influential People of 2026

Brandinc PR is proud to announce that founder and CEO Brandi Sims has been officially recognized as one of the Most Influential People of 2026 by ATELIER Global.

This international recognition highlights leaders who are shaping culture, business, and community impact across industries, and Brandi’s selection reflects over 15 years of work at the intersection of public relations, storytelling, and visibility strategy.

Currently based in Austin, Texas, Brandi leads Brandinc PR, a boutique communications agency serving entrepreneurs, creatives, nonprofits, entertainers, and purpose-driven brands nationwide. Her approach blends earned media strategy, authentic storytelling, and audience-centered messaging to help clients turn influence into measurable impact.

“I’m deeply honored by this recognition,” Brandi shares. “Being named to ATELIER 100 represents more than a personal milestone. It reflects the clients, communities, and collaborators who trust me with their stories every day. This moment belongs to all of us.”

Brandi’s feature appears in ATELIER Magazine Issue #03, alongside global changemakers recognized for leadership, innovation, and forward motion. Her article explores visibility, ownership, and how intentional media strategy can elevate underrepresented voices while driving real-world results.

As an Austin-based PR consultant, professor, podcast host, and magazine contributor, Brandi continues to advocate for inclusive storytelling while helping brands navigate today’s evolving media landscape. Through Brandinc PR, she has secured placements across national publications, supported startups and established organizations alike, and built platforms that amplify voices often left out of mainstream narratives.

Special thanks to Bentley Didier and the ATELIER Global team for this meaningful honor.

Readers can explore Brandi’s feature and the full ATELIER 100 list in ATELIER Magazine Issue #03, available now online.

About Brandinc PR

Brandinc PR is an Austin-based boutique public relations and communications agency specializing in earned media, thought leadership, brand storytelling, and strategic visibility. Founded by Brandi Sims, the agency partners with founders, creatives, and organizations to turn purpose into presence through impactful media strategy.

For media inquiries, speaking engagements, or PR services, visit BrandincPR.com.

PR in 2026: 5 Trends Smart Brands Are Already Preparing For

Public relations is changing fast and brands that don’t evolve with it risk getting left behind.

In 2026, PR isn’t just about pitching journalists or posting consistently on social media. It’s about combining technology, authenticity, owned audiences, and strategic visibility.

On the latest episode of the Brandinc PR Podcast, I break down the five biggest PR trends shaping 2026 and how founders, nonprofits, creatives, and growing brands can prepare now.

Here’s a quick look at what’s ahead.

1. AI Is Becoming a Creative Teammate

Artificial intelligence is now part of everyday PR workflows, from drafting pitches to repurposing content and analyzing audience sentiment.

The brands winning in 2026 aren’t replacing their voice with AI. They’re using it to enhance creativity while keeping human insight at the center.

AI literacy is no longer optional. It’s a leadership skill.

2. Authentic Storytelling Is Driving Engagement

Generic content is out. Personality-driven storytelling is in.

Audiences are responding to founder-led visibility, behind-the-scenes moments, and real perspectives over polished perfection. Authenticity doesn’t mean oversharing. It means showing up aligned and human.

If your content doesn’t sound like a real person, it’s getting scrolled past.

3. GEO Is Changing How Brands Are Discovered

Beyond SEO, PR now includes Generative Engine Optimization (GEO), positioning your brand to appear in AI-generated answers.

This requires clear expertise, structured thought leadership, and consistent digital presence. PR professionals are now building visibility for both journalists and algorithms.

4. Newsletters and Micro Platforms Are Rising

Owned audiences matter more than ever.

Email newsletters, niche communities, and creator-led platforms are becoming powerful PR tools. Followers aren’t assets. Subscribers are.

Your email list is quickly becoming one of your most valuable media channels.

5. Independent Media Is Creating New Opportunities

With traditional newsrooms shrinking, independent and regional outlets are thriving.

In 2026, smart PR strategies focus on local visibility, community storytelling, and independent publishers that deliver real engagement and trust.

Visibility is becoming decentralized and that’s opening doors for brands willing to think differently.

Final Thoughts

PR in 2026 is more human, more strategic, and more distributed than ever before.

The brands that succeed will embrace AI thoughtfully, lead with authenticity, build owned audiences, and leverage independent media for meaningful visibility.

🎧 Want the full breakdown? Listen to the complete episode of the Brandinc PR Podcast:
PR in 2026: 5 Trends Smart Brands Are Already Preparing For

Ready to Future-Proof Your PR Strategy?

Brandinc PR helps founders, nonprofits, and creative brands build modern visibility through strategic communications and thought leadership.

Visit BrandincPR.com to learn more.