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When Sports and Scandals Collide: The Ethics of Crisis PR

Can Sports Teams Be Crisis PR Fixers?
When you think of crisis PR in sports, your mind might jump to player controversies, ownership disputes, or league-wide scandals. But what happens when a professional sports team steps in to manage a public relations crisis outside of their own organization? That’s exactly what we’re diving into on the next episode of The Brandinc PR Podcast!

Recent reports revealed that the New Orleans Saints and Pelicans were involved in crafting PR strategies for the local archdiocese amid a clergy abuse scandal. This raises an important question: Should sports organizations take on the role of crisis PR consultants for external entities, or should they stay focused on their own brand reputation?

Crisis Communications in Sports: A Slippery Slope

Sports franchises hold massive influence—not just in the game, but in their communities. Their involvement in external crisis management can blur ethical lines, especially when dealing with sensitive issues. While organizations often support social causes and philanthropic efforts, actively shaping crisis messaging for an external entity sparks concerns about transparency and accountability.

The PR Risks of Getting Involved

Aligning with a crisis outside of their control can bring unintended consequences. Sports teams risk alienating fans, sponsors, and stakeholders if their involvement appears as damage control rather than genuine support. History has shown that when brands fail to approach crisis communications with authenticity and clear ethics, public backlash can be swift and unforgiving.

Lessons in Crisis PR from the Pros

On this episode of The Brandinc PR Podcast, we’ll break down:
✅ How sports organizations should navigate crisis PR ethically
✅ The risks and rewards of stepping into external PR crises
✅ Best practices for high-profile brands managing public perception

If you’re a PR professional, brand strategist, or just a fan of sports and media, this episode is a must-listen. Join the conversation and learn how top brands handle crisis communications while protecting their reputation.

Don’t Miss This Episode!

🎙️ Episode Title: When Sports and Scandals Collide: The Ethics of Crisis PR
📅 Release Date: February 20th
🎧 Available On: Spotify, Apple Podcasts, and all major streaming platforms

Subscribe now and be the first to tune in! Have thoughts on this topic? Drop a comment below or join the discussion on social media using #CrisisPR #SportsBusiness #BrandincPR.

Breaking Barriers: Brandi Sims Joins PRSA Austin’s Being Black in PR & Media Panel

At Brandinc PR, we’re all about amplifying diverse voices and leading meaningful conversations in the world of public relations. That’s why we’re thrilled to announce that our Founder, Brandi Sims, will be featured on the upcoming panel for PRSA Austin Chapter’s Being Black in PR & Media Series! 🎉

🗓️ Event Date: Thursday, February 27th
⏰ Time: 6:00 PM
🎟️ Reserve Your Spot: [Ticket Link]

Why This Conversation Matters

The public relations and media industries play a major role in shaping narratives. However, Black PR professionals continue to navigate unique challenges, from underrepresentation to breaking through systemic barriers. This panel brings together industry leaders to share their personal journeys, discuss the realities of being Black in PR & media, and explore ways to foster inclusivity and equity in the industry.

Brandi Sims: A Voice for Change in PR

As a PR consultant, ForbesBLK ATX Advisor, and advocate for diversity in media, Brandi Sims brings a wealth of experience and insight to this powerful conversation. Known for her dynamic work in sports PR, music entertainment, and strategic brand building, Brandi is passionate about creating spaces where all voices can thrive.

In this panel, Brandi will dive into topics like:
✔️ Navigating identity in PR & media spaces
✔️ Strategies for amplifying underrepresented voices
✔️ Building networks that champion diversity
✔️ Overcoming challenges and breaking industry barriers

Who Should Attend?

If you’re a PR professional, journalist, media student, or simply someone passionate about diversity and inclusion, this event is for you. Gain fresh perspectives, actionable insights, and be part of the change toward a more equitable media landscape.

Secure Your Spot Today!

Don’t miss out on this impactful conversation. Get your tickets now and join us as we champion diversity and inspire the next generation of PR leaders.

👉 Grab Your Tickets Here!

Post Event Pics! 

Mastering PR Success with Petrona Joseph: New Podcast Episode Out Now

The world of PR is fast, competitive, and constantly evolving. To stay ahead, you need resilience, strategy, and the right collaborations. In the latest episode of The Brandinc PR Podcast, we sit down with powerhouse publicist Petrona Joseph, founder of Twenty-Six Comms, to break down what it takes to thrive in this industry.

Petrona shares her journey from navigating adversity to building a successful hybrid PR agency operating in both Montreal and Atlanta. She dives into today’s biggest PR trends, the importance of partnerships, and how she shifted from a solo operation to a thriving network of creatives and strategists.

This episode is a must-listen for anyone serious about growing their brand, landing media coverage, and mastering the art of public relations. Petrona keeps it real, offering sharp insights and strategies that can elevate your PR game.

Catch the full episode now and get ready to take notes.

Spotify:
https://open.spotify.com/show/5jpQvtyiJm1vqbfGtAgau6?si=8Gp6r4YgSam0H0SDzL11Rw 

Client Spotlight: Bloom Bar & Marble Wines Host an Unforgettable Galentine’s Day Event

At Brandinc PR, we love seeing our clients create magic, and last week’s Galentine’s Day event at Bloom Bar Atlantawas no exception! In collaboration with Marble Wines, this inaugural celebration brought together floral elegance and fine wine for an evening of fun, friendship, and unforgettable experiences.

Guests were treated to beautifully curated floral arrangements, perfectly paired wine selections, and a warm, inviting atmosphere that made for the ultimate girls’ night out. From laughter-filled toasts to hands-on floral experiences, the event was a testament to the power of community and creative brand partnerships.

We’re thrilled to have supported this incredible collaboration and can’t wait to see what’s next for Bloom Bar and Marble Wines! Stay tuned for more client highlights and event recaps right here at Brandinc PR.

Check out some of our favorite moments from the event!

Images courtesy of Maleeka Holloway of Comma Agency.