“SPILL is the new hot item on the market and shaking things up the landscape of social media, seemingly overnight. For communicators, we must stay relevant and abreast of trends, this is no different.
This was an incredible opportunity to speak to the impact, and what can be expected from the new kid on the block. Check out the full article at PRNEWS.
Thank you Tai for including me and sharing this!” – Brandi Sims, Founder of Brandinc PR
Press Release
Media Contact:
Brandi Sims, Brandinc PR
(512)-222-9355
FOR IMMEDIATE RELEASE
Point Toward Purpose Helps Local Creatives With Interactive Coaching and Goal-Setting Session
Underground Music Collective to host session on coaching and goal setting for creatives
WHAT: Nashville entrepreneurs and creative small businesses will have an opportunity to develop new ideas and set values-based goals through the new coaching session called Point Toward Purpose. Hosted by Underground Music Collective (UMC), Point Toward Purpose is a half-day, interactive session that will empower creatives to set goals in alignment with their authentic vision.
Hosted by UMC Founder/CEO Gerard Longo, Point Toward
Purpose will arm creative entrepreneurs with a better understanding of their Values, Mission, and Vision, as defined using UMC’s VMV Method; at least one clearly defined goal, identified using UMC’s adaptation of the SMART goal setting methodology; an actionable plan to achieve that goal; and access to new connections and additional resources, including discount access to UMC Coaching and other services.
Underground Music Collective was founded in 2016 in Bethlehem, PA as Lehigh Valley Underground, with a vision to create a direct ecosystem for emerging artists to build awareness for their music, and access resources to help them navigate the business side of the industry. Since relocating to Nashville in 2018, UMC has grown in scope to include collaborations with major brands including Universal Music Group, Red Bull, Creative Artists Agency, Redfin Real Estate, and the NFL’s Tennessee Titans.
WHEN: Saturday, July 22nd 2023; 9:00 a.m.-2:00p.m. CT
COST: $99
WHERE: In-person; 615 Main St, Suite G1 Nashville, TN
To register for the event, please visit: undergroundmusiccollective.com/coaching/point-toward-purpose. Space is limited, and registration is required to participate.
For more information about Underground Music Collective, please visit www.undergroundmusiccollective.com.
About Underground Music Collective
Underground Music Collective (UMC) is a Nashville-based digital music resource and multimedia services company. UMC’s mission is to create a robust ecosystem that empowers independent creatives to pursue their passions. Since launching in 2016, UMC’s daily web content has impacted hundreds of thousands of individuals, and the platform has tirelessly supported thousands of emerging artists globally by providing professional artist development, marketing, promotion, photography, writing, and social media services. In March 2021, Underground Music Collective was welcomed as a fiscally-sponsored project of the Arts & Business Council of Greater Nashville, a business incubation program for qualified arts projects and organizations who may benefit from tax-exempt status. For more information, visit www.undergroundmusiccollective.com, and follow the company on Instagram @UMCNashville and YouTube @UMCNashville.
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The lessons learned from the fallout of CNN and departure of its former CEO, Chris Licht will have a significant impact on media outlets across the board as they navigate the new climate of media platforms.
From the crisis management standpoint, it further reinforces the need for faster response to crisis scenarios, as well as developing an effective crisis communications plan.
There were many opportunities to address the issues raised from leadership to controversial statements made on the network, but it all appeared either delayed or not timely. When you’re dealing with crisis communications, it requires a hand-on and selective approach, with each of the key players involved in the crisis team playing an important role. It also needs to be timely. The recent magazine profile did not help to regain trust. In fact, it did quite the opposite. Even worse, a prominent media outlet is reporting on another prominent outlet’s inner turmoil and drama of its employees.
Reading some of the reports, it appears that there was a significant break in leadership which would definitely impact the crisis team. If leadership is not properly prepped or involved in the process of handling the crisis, that is your first red flag. Leadership must always be involved because they will probably be the spokesperson to communicate on the company’s behalf. The “face” of the organization must be present and when it’s not, it communicates a very different on the stability of the organization.
From how it’s communicated, to where the message is delivered, each of these areas must be navigated with a fine-tooth comb.
Brandi Sims
Founder + CEO, Brandinc PR
Media Contact:
Brandi Sims, Brandinc PR
(512)-222-9355
FOR IMMEDIATE RELEASE
580 Pitch Competition Celebrates Entrepreneurship & Creativity,
Adds Community Start-Up Training Session
LAWTON – June 6th, 2023— The Great Plains Technology Center Business Development Center has announced the schedule for its upcoming community wide pitch competition, 580 Pitch. The event takes place on Wednesday, July 13th at 5:30pm with doors opening at 5pm and will feature selected pitch competitors who will advance to the final round.
Applications opened on May 16th with local small business owners vying for an opportunity to pitch their business to win up to 10k and additional business resource support. Out of more than 10 applicants, only a handful will be selected to continue in the finals. Requirements included operating business within past five years, an active and up to date registration through the Secretary of State, lifetime revenue between $5,000 and $75,000, as well as additional compliance specifications.
“As the new Small Business Management Coordinator, I look forward to our first pitch competition of the year,” says Carey Monroe of Great Plains Technology Center – Business Development Center. “Through the efforts of my predecessor Dr. Lynn Null, long-time community advocate Tara Deavours and community volunteers, we were able to produce an event aimed towards reinvesting back into local small businesses in Comanche County. This will be one of many opportunities that we create new ways for small businesses to develop, grow and be supported in Lawton.”
In addition to the pitch competition, the community is invited to attend an in-person pitch presentation training that will highlight key areas in developing a new business. From establishing a financial plan to effective strategies for marketing promotion, aspiring and new entrepreneurs are encouraged to attend the free event scheduled on June 27th.
“Without our incredible sponsors, and volunteers, we would not have been able to create a dynamic multi-day event focused on building the future entrepreneurs in our area,” says Carey.
Registration for the in-person pitch presentation training is available at www.greatplains.edu/business-services/580 or Eventbrite. For more information about the 580 Pitch competition, please visit www.greatplains.edu/business-services/580.
About Great Plains Technology Center Business Development
Great Plains Technology Center – Business Development is a comprehensive business assistance program that helps start-up and early-stage businesses with the goal of improving their chances to grow into healthy, sustainable, and self-sufficient companies.
With the advent of social media, public relations has changed dramatically from how it was in the past. In order to keep current and create meaningful and impactful interactions with your target market, you need to be aware of what’s being said about your brand at all times. That’s where social listening comes in handy, allowing you to track conversations about your brand and respond as quickly as possible if you detect any negative sentiment or criticism. Here are six ways you can use social listening in your public relations strategy.
In a world where, literally, billions of people can talk about your brand, product or service on social media at any given moment—there’s no better time than now for public relations (PR) and marketing professionals to become experts in social listening. The best PR pros use tools like Radian6 and Sysomos, which give them access to all of their company’s mentions across social media platforms.
In some cases, it makes sense for brands not to publicly acknowledge their competitors. That said, just because you might not be throwing shade or making snarky comments on Twitter doesn’t mean your competition is taking a similar stance. You can use social listening tools to see what people are saying about your competitors—and react accordingly.
You can’t improve upon something if you don’t know what’s wrong with it. A consumer-facing business should be paying attention to what its customers are saying about it online, whether that comes in through complaints, customer feedback or other social media interactions. For example, if you have a Facebook Page for your business, use Crowdbooster as a way to track mentions of your brand on Facebook and respond accordingly.
Of course, you’ll want to see what people are saying about your brand. You can find out by using social listening tools like Mention and Talkwalker (you can set up free alerts for specific keywords, phrases or hashtags). Then, see if anything has caught your eye and read through it so you can comment thoughtfully on these issues when appropriate.
When crafting a strategic framework, ask yourself questions like: Who is my audience? What are their needs and wants? How can I fulfill those wants better than anyone else? What channels should I engage on so that I can gain access to and build relationships with these individuals? How can I best deliver my message while maintaining consistent branding and tone? If you don’t take time to think about answers like these, your social listening will be less than strategic.
The best part about social listening is that there are few limits as to how you can put it into practice. It’s not just for PR—it’s a solid marketing strategy too. While your goal may be customer acquisition, you don’t have to wait until they want something from you to capture their attention. You can monitor what’s being said about your brand, engage influencers and interact with customers who are talking about your brand positively or negatively.