Dymanz Glaze Case Study

What do brands need the most? Airtime! They need to be seen. Brands need to place themselves in front of their ideal audience if they want to grow big.

These were the exact goals Dymanz Glaze wanted to achieve. They reached out to us for PR and influencer outreach for their brand.

What happened next? More than 60 media placements and a huge boost in engagement and outreach for the brand!

Yes! We got them where they wanted to be. And we even floored the accelerator and prudently panned out these media placements across print, radio, media outlets, and digital streaming services.

And the best part?

The majority of these placements were at leading outlets that drive millions of people to their platforms every month.

Media placement wasn’t the only service we offered. We helped them with graphic design and social media management to help them develop consistency across all social platforms.

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Our Work

Services Offered:

 Publicity & Media Outreach

Media Training

Company Branding & Graphic Design

CEO Talks — Future of PR and Current Trends

My vision for Public Relations would be a more complex, advanced digital version of what we are seeing small glimpses of now. Traditional media has not died, however, it has evolved using digital platforms to advance its messaging. This is a perfect example of traditional media outlets needing to adapt to the culture which is largely digitally focused.

Some of the trends that we’re seeing is a shift from solely working through traditional media platforms (radio, television and print) for media pitching to refocusing attention to the digital versions of these media outlets for enhanced outreach efforts and seeing significant success as well as impact in engagement.

Social Media plays a huge role in this as a major component for word of mouth and reputation management in the digital world. While it’s often coupled with general marketing, it very much serves a tool for PR professionals as it offers a platform for communication to a wider audience, similar to the ways that traditional media communicates to the masses.

While the mediums may change due to advances in technology and digital communications, the need for Public Relations will continue to be relevant and help to effectively communicate messages for a greater audience in professional manner.

 

Brandi Sims

Founder + CEO, Brandinc PR