Representative Daniel Pae Case Study

Brandinc PR, public relations

When the existing Oklahoma State Representative, Daniel Pae, reached out to us to run his strategic PR communications for the 2020 state election, we realized that it isn’t going to be an easy task. Why? Because representing Daniel on multiple channels at the same time while helping him connect with this voter was something that required dedication and most importantly, a passion for PR communications. Something that our team at Brand Inc. PR is filled to the brim with.

During this time, we were to handle his press, media coverage, community outreach, and digital communications.

With each segment having its own importance, we handled things carefully by using each area to drive a particular objective.

For instance, we used media coverage (since it had the most outreach potential) for local and state outreach to share initiatives, goals, and community involvement if selected.

At the same time, registering voters was another crucial campaign that we launched to ensure that we had data to measure our vote bank in every area. We didn’t stop there, our teams coordinated with local civic groups to feed the homeless and donate to children during the holidays.

And during that time, we didn’t ignore the importance of branding and social media and designed an entire campaign included social media graphics, profile frame, cover photos, and flyers to see Daniel Pae emerge as a victor!

Social Media Clients

Social Media Campaign Snapshot

Services Offered

Digital Media & Publicity Outreach

Digital Communications

Social Media Strategy and Implementation

Campaign Branding

Client Testimonial

“During last year’s campaign, I utilized Brandi’s PR services through Brand(Inc) PR. Based on our friendship, as well as knowing firsthand how incredibly knowledgeable Brandi is with respect to public outreach efforts, I knew that Brandi was the right person for the job. From the very beginning, I appreciated the fact that Brandi wanted to tell my story without changing details to fit a certain narrative.

Brandi did a fantastic job leveraging her connections with local media outlets, whether it was publishing a newspaper op-ed, reserving TV spots, or designing digital ads. She also learned more about campaigning for elected office through knocking on doors, and most of the people that she spoke with committed to supporting our campaign. Furthermore, Brandi was always available and flexible no matter the circumstance. For instance, I received a call one afternoon at around 2 PM for a TV interview scheduled at 5 PM later that day, and Brandi immediately drafted talking points and showed up at the interview. This type of dedication is why Brandi’s PR company has a bright future ahead.

The margin of victory for my first campaign was 42 votes, and the margin of victory after having worked with Brand(Inc) PR was 1,137 votes. There is no question that this significant difference was because of Brandi’s creativity, hard work, and perseverance.

I will definitely continue utilizing her services for future campaigns, and I am excited that Brandi has expressed interest in using her voice and platform to increase civic engagement in our community.”

Oklahoma State Representative- District 62, Daniel Pae

CEO Talks — Building A Business During The COVID19 Pandemic Part 3

 

I’ll be honest, it has been from word of mouth and social media. The more information we got out and stayed active on our outreach efforts, the more prospects we’ve had reach out for assistance. I’m also very actively involved in civic and professional groups so I’m always up to date on what members are needing my specific services or know someone that is that I can pitch.

The most important thing is to not give up or lose your passion. It took me 12 years to have the confidence to successfully start and run my own business during very uncertain time. Taking that leap of faith and staying passionate about the PR field keeps me motivated each day.

 

Brandi Sims

Founder + CEO, Brandinc PR

   

 

CEO Talks — Building A Business During The COVID19 Pandemic Part 2

 

Benefits to starting a business during the COVID19 pandemic. The benefit of starting my business during the pandemic is the overwhelming support for black owned business and small businesses. There have been numerous free business directories, free marketing opportunities that have popped up in support of pushing our businesses into the spotlight whereas in the past we have not been.

Learning to adapt to new consumer needs.  I’ve developed both custom packages and ala carte services for businesses looking for public relations and marketing services. Following the pandemic, I recognized that the requests from businesses were becoming much more slimmed down and specific to what the business lacked and needed, rather than wanted.

Brandi Sims

Founder + CEO, Brandinc PR

   

 

CEO Talks — Building A Business During The COVID19 Pandemic Part 1

 

I took a leap of faith after working in a corporate position for two years and learning that I was severely undervalued, both monetarily and professionally. After working for businesses for the 12 years in PR and marketing, I bet on myself to use the tools and knowledge I gained to apply it directly to the business owners how needed my services.

I’ve worked and represented nonprofit organizations, government sectors, public figures, corporations as well as small, boutique businesses. One of the specific challenges I faced was access to COVID19 small business financial assistance due to the time frame that I started my business.

While these financial assistance programs are great, for those of us that started our business after the pandemic, we don’t qualify because we are new businesses and don’t have the minimum time qualifications requested. Thankfully, I was able to find through personal references some grant programs that allowed new businesses to qualify but it was limited.

 

Brandi Sims

Founder + CEO, Brandinc PR