How Digital PR Meets Automation: A Conversation with Manychat’s Mady Lanni
🎙️ The Future of PR Is Digital—And a Little Automated
In this episode of The Brandinc PR Podcast, I sit down with Mady Lanni, PR Lead at Manychat—the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts lighting up your IG feed. With roots in digital PR and SEO, Mady shows how modern PR can deliver brand love and measurable growth.
“PR isn’t just about awareness anymore—it’s about growth, conversions, and connecting the dots between storytelling and search.” — Mady Lanni
🔍 Why PR + SEO = Your Growth Power Couple
Traditional PR builds reputation; digital PR turns that reputation into search visibility. Backlinks, authoritative mentions, and data-driven storytelling fuel rankings and organic traffic—especially when PR and SEO teams move in lockstep.
Pro tip for Austin, Dallas, and Houston brands: Align your media calendar with your content clusters and link targets. Every hit should have a search job.
- Map pitches to target keywords and pillar pages
- Use proprietary data or expert commentary to earn high-authority links
- Measure lifts in impressions, CTR, and assisted conversions
⚡ Reactive PR: Jump When It’s Right, Pass When It’s Noise
Not every trend deserves a press push. Mady breaks down a fast filter for newsjacking that lands:
- Relevance: Does your POV, data, or product naturally fit?
- Timing: Can you deliver value (not fluff) within the news cycle?
- Originality: Are you saying something new—or just louder?
When those boxes tick, you can strike gold. When they don’t, sit it out and save your ammo.
💬 Automation That Still Feels Human
With Manychat, brands scale conversations without losing voice. For PR teams juggling launches and thought leadership, automation handles follow-ups, content delivery, and community nurture—so you can stay focused on relationships and narrative.
- Auto-DMs for lead magnets, press kits, and episode links
- Segmented follow-ups for journalists, creators, and customers
- Event reminders and media briefing flows
💼 Team Building: How Mady Leads Modern Comms
Mady’s leadership mantra: hire for curiosity, measure what matters, and create space to experiment. The next viral win could come from your intern’s brainstorm—if you’ve built a system to test and learn.
🎧 Listen, Watch, Share
Catch the full episode wherever you listen. If this helped you rethink PR + SEO, share it with your team and tag us—we love seeing your takeaways.
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