How Higher Ed is Fueling the Creator Economy – Featuring Bill Zimmerman

How Higher Ed is Fueling the Creator Economy – Featuring Bill Zimmerman

The latest episode of the Brandinc PR Podcast is live, and we’re diving into a topic that’s reshaping the media, PR, and digital landscape: the creator economy—and how colleges are teaching it.

This week, I’m joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and author of the new textbook Understanding the Creator Economy: Making Digital Media Work for You. Bill is helping redefine what it means to learn and work in digital media, from launching a Content Creator Certificate program to co-directing a summer camp just for high schoolers looking to level up their content skills.

We talk about:

  • How the creator economy is being taught in college classrooms

  • What PR pros need to understand about today’s digital-first talent

  • Lessons from working directly with student creators

  • Why education must evolve to meet the demands of a changing media world

Whether you’re a brand leader, a student, or a professional communicator, this episode is packed with gems on how to stay ahead of the curve and collaborate meaningfully with creators.

📲 Listen now on Spotify, Apple Podcasts, or wherever you tune in.

🔗 https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431

Let’s get into the future of content—because it’s already here.

Brandinc PR Named a Powerhouse by Blavity 

Brandinc PR Named a Powerhouse by Blavity

We’ve got BIG news—Brandinc PR has officially been named one of the “Powerhouse Black-Owned Digital Marketing Agencies Changing the Game” by Blavity!

Blavity’s spotlight celebrates the agencies reshaping the digital landscape, and we’re proud to stand among the best, driving bold campaigns, amplifying underrepresented voices, and helping small businesses show up like industry giants.

From PR strategy and media placements to brand partnerships and purpose-driven storytelling, Brandinc PR continues to champion small business owners, creatives, and changemakers ready to level up their brand visibility.

This recognition is more than a win for our team—it’s a nod to the visionary clients who trust us with their stories and the culture-shifting work we get to do every day.

📣 Want to work with a powerhouse? Let’s build something worth the headlines.

🔗 Read the full Blavity feature here
👀 Be sure to follow us on Instagram and LinkedIn for behind-the-scenes looks, upcoming campaigns, and media tips that actually work.

From Static to Strategy: Joe Massa on Building Influence Through Podcasting

From Static to Strategy: Joe Massa on Building Influence Through Podcasting

At Brandinc PR, we believe in amplifying bold voices—and this week’s podcast episode delivers exactly that.

On the latest episode of the Brandinc PR Podcast, host Brandi Sims sits down with Joe Massa, veteran media strategist, broadcaster, and CEO of Podtopia Network, to unpack what it really takes to build a podcasting brand that actually moves the needle.

With more than 20 years in PR, radio, and digital media, Joe shares how he’s helped brands go from invisible to influential—by using the mic as their megaphone. From creating the Podcast Accelerator course to launching a full-fledged podcast network, Joe’s career is proof that storytelling and strategy are a power duo in today’s content economy.

🎧 In this episode, you’ll learn:

  • Why podcasting is one of the most powerful PR tools right now

  • Common mistakes new podcasters make (and how to avoid them)

  • How to grow a loyal audience and turn content into credibility

  • What every business should know before hitting “record”

Whether you’re a brand ready to start a podcast, or a PR pro looking to add audio to your strategy, this conversation is packed with actionable insights you won’t want to miss.

👉 Listen now: https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431
👉 Connect with Joe Massa: [Insert Podtopia Website or Instagram Handle]

Want more PR and branding gems like this? Subscribe to the Brandinc PR Podcast and follow us on social for weekly drops.

Mastering Media Interviews with UK PR Legend Guy Clapperton

Mastering Media Interviews with UK PR Legend Guy Clapperton

What do you get when you mix a British accent, 30+ years of journalism, and a no-fluff approach to media training?

You get Guy Clapperton—and this week’s must-listen episode of The Brandinc PR Podcast.

If you’ve ever panicked during a media interview, fumbled your talking points, or tried to “wing it” only to sound like a malfunctioning AI, this episode is your saving grace. Guy joins us from Croydon, England, bringing global PR wisdom and dry wit that cuts right through the noise (and the nonsense).

🧠 Who Is Guy Clapperton?

  • A veteran journalist with over 30 years of experience

  • Host of a top 15 global futurist podcast (yep, ranked #9!)

  • Media trainer since 2002

  • Recently named in the “Independent Impact 50” for PR in the UK

Needless to say, he knows what he’s talking about—and how to help YOU talk about what matters.

🎧 What We Cover in This Episode:

  • The #1 mistake people still make in press interviews (hint: it’s not saying “um”)

  • The cultural clash between American bravado and British understatement

  • How to show up prepared, polished, and still human in interviews

  • Why media training isn’t about being perfect—it’s about being present

  • The future of press interviews (are holograms coming? Maybe…)

Whether you’re a startup founder prepping for your first podcast or a publicist trying to get your CEO to stop saying “synergy” in every sentence, this episode has the real talk and tools you need.

🔑 Key Takeaways:

  • Over-prepping is real. Media interviews aren’t performances—they’re conversations.

  • “Just be yourself” is bad advice. Be your media-ready self.

  • British PR advice hits different. And we’re here for it.

🎯 Why You Should Listen

If you’re building your brand, pitching to press, or simply want to stop sounding like a TED Talk reject, this episode is a must-download. Guy’s take on interview strategy is smart, fresh, and 100% fluff-free.

📲 Listen to the full episode now on Spotify, Apple Podcasts, or wherever you get your audio fix.

💬 Don’t forget to rate, review, and share it with your PR squad.

Want to book Guy Clapperton for media training? Or curious about leveling up your interview game? Drop us a DM or head to BrandincPR.com. We’ll make sure your next mic moment is your best yet.

#MediaTraining #PRStrategy #BrandincPRPodcast #InterviewTips #GuyClapperton #UKPRExpert #PressInterviewHelp #PersonalBranding

This Is DeLaCruz Creator Joins the Brandinc PR Podcast to Talk Brand Storytelling, Sponsorships & Shining a Light on Touring Crew

Ever wonder what really happens behind the scenes of your favorite concert? On the latest episode of the Brandinc PR Podcast, host Brandi Sims is joined by the creator of This Is DeLaCruz—a rising media platform and YouTube series focused on giving visibility to the often-overlooked professionals in the live music industry.

From touring audio to storytelling powerhouse, our guest shares how they built This Is DeLaCruz from the ground up using organic content, consistent brand voice, and a strong sense of purpose. We dive into the strategies that helped them gain trust in a niche technical space, align with major sponsors like Guitar Center and Insta360, and launch impactful new series like Women on Tour.

Whether you’re a PR pro, creative entrepreneur, or just obsessed with the music industry, this episode is packed with branding lessons, community-centered storytelling, and actionable insights on staying true to your mission.

Topics covered:

  • Building a credible brand in a technical niche

  • Organic brand storytelling that connects

  • Navigating sponsorships with integrity

  • Launching Women on Tour to elevate female professionals

  • Lessons from balancing growth with authenticity

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform.