Speaking to Influence: Alison Deyette on Media Training, Confidence, and Authentic Communication

In today’s fast-paced media landscape, being able to communicate with confidence, clarity, and authenticity isn’t optional—it’s essential. Whether you’re a CEO preparing for a national TV interview, an athlete stepping up to the mic, or an entrepreneur pitching investors, how you deliver your message can make or break your brand.

That’s why we were thrilled to welcome Alison Deyette, media coach, brand strategist, and on-camera expert, to the Brandinc PR Podcast. With a career that spans 20+ years in television, print, and digital media, Alison has trained executives, celebrities, athletes, and nonprofit leaders to refine their presence and amplify their impact.

Who Is Alison Deyette?

Alison is the powerhouse behind Alison Deyette Media, a consultancy that provides media training, public speaking preparation, interview guidance, talent development, and brand strategy. Her client roster includes organizations like Meta, Planned Parenthood, Excel Sports Management, and the Virgil Abloh Foundation, as well as NBA and NFL athletes.

Before becoming a sought-after coach, Alison built a successful career as a journalist and on-camera personality. She’s hosted and produced shows for major outlets including The Kelly Clarkson Show, Access Hollywood, EXTRA, The View, Today, and Good Morning America. She’s also written for top publications like The Wall Street Journal, The New York Times, USA Today, and InStyle.

This dual experience—working both in front of and behind the camera—gives Alison a unique perspective on what it takes to succeed in the spotlight.

Key Takeaways from the Episode

Here are some of the biggest gems Alison shared on the podcast:

1. Confidence Comes from Preparation

Stage fright and media jitters are common—even for seasoned professionals. Alison emphasizes that confidence isn’t about perfection; it’s about preparation. The more you practice your message, the easier it becomes to show up with poise.

2. Blind Spots Can Be Turned Into Strengths

Many leaders don’t realize the small habits that weaken their presence—like filler words, lack of eye contact, or rushing through key points. Alison helps clients identify and adjust these blind spots so they can communicate with clarity and impact.

3. Authenticity Builds Trust

According to Alison, the most powerful communicators aren’t the ones who deliver flawless soundbites—they’re the ones who show up as their genuine selves. In today’s world, authenticity is more valuable than polished perfection.

4. Navigating Controversy Requires Accountability

When brands or individuals face tough questions, Alison stresses the importance of taking responsibility instead of deflecting blame. Owning your mistakes is one of the strongest ways to build credibility and long-term trust.

5. Storytelling Is Your Superpower

Whether you’re an athlete or a business leader, your story is your most valuable tool. Alison shows clients how to distill complex experiences into relatable, memorable narratives that resonate with their audiences.

Why This Conversation Matters

For PR professionals, entrepreneurs, and executives alike, Alison’s insights serve as a reminder that communication is strategy. The way you prepare, the words you choose, and the presence you project all shape how your audience perceives you and your brand.

In a world where one viral clip can define your reputation, investing in strong media training and communication skills is no longer optional—it’s a necessity.

Listen to the Full Episode

Want to hear more from Alison Deyette? Tune in to the full episode of the Brandinc PR Podcast where we dive deeper into her experiences, strategies, and real-world advice for anyone looking to elevate their communication game.

🎧 Listen here: https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431?i=1000726278916
📺 Watch on YouTube: https://youtu.be/JBu83SBBg1o?si=K7FpBPatDFFu1Nzs

And don’t forget to subscribe to the Brandinc PR Podcast for more conversations with PR pros, entrepreneurs, and media leaders shaping the future of communications.

Bloom Bar Atlanta Featured in FSR Magazine: Bringing Authentic Tastes of Ghana to Atlanta

We’re thrilled to share that Bloom Bar Atlanta has been featured in FSR Magazine in an article titled “How Bloom Bar is Bringing Authentic Tastes of Ghana to Atlanta”. This national spotlight shines a light on the restaurant’s mission to deliver an unforgettable culinary experience that blends tradition, culture, and community.

A Taste of Ghana in the Heart of Atlanta

Bloom Bar Atlanta has quickly become one of the city’s most talked-about destinations for authentic West African cuisine. With roots in Ghana, the restaurant goes beyond just dining—it creates a cultural journey. From signature jollof rice and suya skewers to vibrant cocktails infused with African flavors, every detail celebrates Ghana’s rich culinary heritage.

Why This Feature Matters

Being highlighted in FSR Magazine, a leading publication covering the restaurant and hospitality industry, is a major milestone for Bloom Bar Atlanta. The feature not only showcases the restaurant’s growing influence in Atlanta’s food scene but also underscores the increasing demand for diverse, authentic dining experiences.

Building Community Through Food

At its core, Bloom Bar Atlanta is more than a restaurant. It’s a gathering place where people can connect, celebrate, and experience the warmth of Ghanaian hospitality. This recognition from FSR Magazine amplifies the restaurant’s mission: to bring people together through the universal language of food.

Experience Bloom Bar Atlanta

Whether you’re a local or visiting the city, Bloom Bar Atlanta is a must-try for anyone seeking bold flavors, vibrant atmosphere, and a true taste of Ghana. Come hungry, leave inspired.

👉 Read the full feature in FSR Magazine here: How Bloom Bar is Bringing Authentic Tastes of Ghana to Atlanta

James Garland on Marketing Integrity, Amazon’s Review Scandal, and the Future of Wellness Branding

The health and wellness industry is one of the most crowded, competitive markets out there. From supplements to self-care, every brand is fighting for attention — and some are even cutting corners to get it.

In the latest episode of the Brandinc PR Podcast, I sat down with James Garland, Director of Marketing at Pure Thera RX, to talk about what it really takes to scale a brand with integrity in today’s noisy marketplace. From the Amazon review mill scandal to storytelling that sells, James dropped the kind of insights every entrepreneur and marketer needs right now.

🔑 Highlights from My Conversation with James Garland

✅ The marketing moves that cut through a crowded health & wellness market

James explains how Pure Thera RX scaled from a garage startup to a multi-million-dollar powerhouse — without gimmicks, just smart, strategic marketing.

✅ How to build real trust with skeptical consumers

In a world where shiny packaging often hides disappointing products, James reveals how authenticity and transparency create long-term loyalty.

✅ Storytelling strategies that sell products and build community

It’s not just about what you sell — it’s about the story you tell. James shares how narrative-driven marketing has fueled Pure Thera RX’s growth.

✅ The top trends that will shape the future of supplement marketing

From AI to personalized wellness, James gives his crystal-ball take on what’s coming next for brands in the health and wellness space.

🚨 The Amazon Review Mill Scandal

One of the hottest parts of our convo? The Amazon review scandal, where some brands used bots and fake reviews to boost their pages — only to get wiped off the platform.

James’ take? “When you build your house on fake reviews, it’s only a matter of time before it collapses.”

It was a perfect reminder that while shortcuts might bring temporary wins, integrity is what keeps your brand standing tall.

🎧 Listen to the Full Episode

If you’re ready to learn how to cut through the noise, build trust, and stay ahead of the curve in wellness marketing, don’t miss this one.

👉 Tune in now to the Brandinc PR Podcast on Spotify, Apple Podcasts, and YouTube.

💊 Special Listener Perk: Visit PureThera.com and use promo code BrandiPR15 for 15% off your order.

Final Word: James Garland’s story proves that the future of marketing isn’t in fake reviews or flashy gimmicks — it’s in authentic storytelling, transparency, and trust.

Meet Our Fall 2025 Interns: Juliet Hallier and Sahnya Keys

Austin, TX — Brandinc PR, a boutique public relations and brand communications agency, is excited to welcome two dynamic new interns to our team this semester: Juliet Hallier and Sahnya Keys. These talented University of Texas at Austin students are bringing fresh perspectives, bold creativity, and an enthusiasm for storytelling that perfectly align with our mission to help brands make meaningful connections.

🎓 Introducing Juliet Hallier

Juliet is a junior at The University of Texas at Austin, majoring in Human Dimensions of Organizations with a focus on communications and human resources. She’s passionate about exploring what makes people and brands connect — a skill that shines through in her work across media relations, PR strategy, and content creation.

“I’m thrilled to be joining Brandinc PR this semester and diving into the world of media relations, PR strategies, and content creation,” Juliet shares. “I’m especially excited to learn how to tell meaningful brand stories and create campaigns that truly connect with people.”

At Brandinc PR, Juliet is gaining hands-on experience supporting client campaigns, researching media opportunities, and crafting content that amplifies our clients’ stories in authentic and impactful ways.

✨ Introducing Sahnya Keys

Sahnya is a senior studying Public Relations at The University of Texas at Austin, where she’s developed a strong interest in creative storytelling and campaign strategy. With a passion for bringing ideas to life, Sahnya is eager to contribute to the agency’s work in media relations, event support, and digital storytelling.

“I love finding ways to tell stories that connect with people,” Sahnya says. “I’m excited to learn from the Brandinc PR team, grow my skills, and bring my energy to every project I’m a part of.”

From brainstorming content ideas to helping coordinate PR outreach, Sahnya is already showing an eye for detail and a true enthusiasm for learning the fast-paced world of public relations.

💼 Building the Next Generation of PR Talent in Austin

The Brandinc PR internship program offers students hands-on experience in real-world PR strategy, campaign execution, influencer partnerships, and content creation. Based in Austin, Texas, our team works with clients across industries — from entertainment and lifestyle to nonprofits and small businesses — giving interns a diverse look at how public relations shapes brand visibility and community impact.

“Bringing new talent into the mix each semester is one of my favorite parts of running Brandinc PR,” says Brandi Sims, Founder and CEO. “We get to mentor bright, driven students who are eager to learn, while they bring new ideas and energy that keep our team inspired.”

🧠 About Brandinc PR

Brandinc PR is an Austin-based public relations and communications agency specializing in media relations, brand storytelling, and strategic visibility campaigns for clients in entertainment, lifestyle, and business. The agency has worked with brands nationwide, helping them amplify their message, connect with their audience, and create authentic impact across media channels.

Tyla’s Debut EP: Why It Flopped in the U.S. and What PR Could’ve Done Differently

Tyla burst onto the global stage with her Grammy-winning hit Water and viral TikTok fame—but when her debut EP dropped, U.S. audiences didn’t bite. The project failed to chart on the Billboard 200, sparking an avalanche of online chatter labeling it a flop.

But here’s the twist: Tyla’s EP performed well internationally, landing on the Billboard World Albums chart and generating millions of streams on platforms like Spotify and Apple Music. So what went wrong in the U.S., and how could better PR have changed the story?

The Disconnect: Viral Fame vs. U.S. Market Performance

In today’s music industry, going viral on TikTok doesn’t always guarantee Billboard success. Tyla’s situation highlights a growing challenge for artists: converting global buzz into U.S. chart performance. While she dominated streaming overseas, her lack of a strong stateside rollout left a gap that critics—and Twitter—quickly filled.

The Role of Public Perception and Comments

Before the EP even launched, Tyla faced backlash over comments that didn’t land well with U.S. audiences. This narrative lingered and went unaddressed, creating a cloud over her release. Without proactive reputation management, the conversation shifted from music to controversy.

PR Missteps That Hurt the Rollout

• No Reframing of Success Metrics: Tyla’s team didn’t highlight streaming wins or global chart positions early enough to offset the “flop” narrative.
• Missed Cultural Context: Her identity and artistry weren’t fully explained to U.S. audiences—leaving room for confusion and criticism.
• Limited U.S. Engagement: The rollout leaned heavily on global promotion without localized PR strategies.

What Could Have Been Done Differently?

• Control the Narrative: Lead with global success stories and streaming dominance in all U.S. press materials.
• Address Backlash Early: Clear, well-crafted messaging could have defused negative chatter before release day.
• Activate U.S. Media Touchpoints: Features, interviews, and influencer collaborations would have bridged the cultural gap and kept her in the American conversation.

The Bigger Picture: Why Virality Isn’t Enough

Tyla’s EP saga isn’t unique. Many artists—despite TikTok fame—struggle to convert viral hits into sustained chart performance. In 2025, PR isn’t optional; it’s the difference between a headline and a hashtag.

If you’re an artist or brand navigating this space, remember: If you don’t define your narrative, the internet will do it for you.

✅ Need help turning virality into visibility? Brandinc PR specializes in music and entertainment PR strategies that keep your story in control. Contact us today →

Listen to the full episode here: Spotify