When Should Startups Begin PR? Insights from LEVEL PR’s Scott Rosenblum
One of the biggest questions we hear from founders—especially in the startup world—is: “When is the right time to start PR?”
On the latest episode of The Brandinc PR Podcast, I sat down with Scott Rosenblum, President and Founder of LEVEL PR, a boutique agency specializing in B2B tech startups with deep expertise in industries like fintech. With over 20 years in tech PR, Scott has helped countless companies navigate media strategy, launch timing, and market positioning.
And here’s the thing—Scott says most founders get PR timing wrong.
🚦 The PR Timing Dilemma
In our conversation, Scott broke down the key signals that a startup is truly PR-ready, and why starting too early can waste valuable resources (and damage credibility). We explored:
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The must-have milestones before you engage a PR firm
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How to avoid the “quick fix” trap and treat PR as a long-term investment
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The difference between being “ready for press” vs. “ready for growth”
🌍 Going Global: International Startups & U.S. PR
For international founders looking to break into the U.S. market, Scott shared why PR timing is even trickier. From adapting your messaging to navigating competitive landscapes, his advice offers a clear roadmap for entering one of the most competitive media markets in the world.
🎧 Why This Episode Matters for Founders
Whether you’re bootstrapped, pre-seed, or preparing for Series A, understanding when to launch PR can make or break your brand’s first impression. Scott’s insights are actionable, candid, and rooted in decades of experience working with both U.S.-based and global startups.
💡 Pro tip: Before you spend a dollar on PR, make sure you have a compelling story, market traction, and a clear objective. As Scott puts it, “PR is not about making noise—it’s about making the right noise at the right time.”
📲 Listen now: The full episode is streaming on The Brandinc PR Podcast—available on Spotify, Apple Podcasts, and wherever you listen.
👉 Follow Scott Rosenblum on LinkedIn and visit www.levelpr.co
👉 Follow Brandi Sims and Brandinc PR on Instagram & LinkedIn for more PR insights and behind-the-scenes conversations.
