Tap
Case Study: PR & Communications Campaign for an Entertainment Tech Startup Launch
Overview
Tap partnered with Brandinc PR to lead public relations and communications strategy during the launch of its entertainment industry networking platform. The app was designed to connect professionals across film, television, music, and digital media, creating a centralized ecosystem for collaboration within the entertainment industry.
Brandinc PR supported Tap from 2022–2023, leading a multi-channel communications campaign that included media outreach, publicity event support, community engagement, and social media strategy.
The goal of the campaign was to generate national media visibility, industry credibility, and awareness within the entertainment and creative professional community ahead of the platform’s growth and fundraising efforts.
The Challenge
Launching a new platform in the entertainment technology space requires more than product announcements. Emerging startups must build credibility with both industry professionals and investors while gaining early traction among target users.
Tap needed a strategic PR and communications partner capable of positioning the platform as an innovative solution for connecting creatives across the entertainment industry.
The Strategy
Brandinc PR implemented a comprehensive startup PR launch strategy designed to elevate Tap’s visibility within both the entertainment and tech sectors.
The campaign focused on three primary pillars:
Media Relations
Brandinc PR led targeted outreach to entertainment, technology, and culture publications, positioning Tap as a new platform designed to support collaboration among creatives.
Community Engagement
To build early adoption and credibility, Brandinc PR supported outreach to entertainment professionals, creative communities, and industry leaders, helping generate buzz around the platform’s launch.
Publicity & Communications Support
Brandinc PR assisted with publicity event coordination and social media messaging to ensure consistent storytelling across media, community engagement, and digital channels.
Media Coverage & Visibility
Through strategic media pitching and press release distribution, the campaign generated national visibility across entertainment, technology, and business media outlets.
Notable Media Placements Included:
These placements helped introduce Tap to a wider audience of entertainment professionals, creatives, and technology innovators.
Brandinc PR also supported the distribution of multiple press announcements through national newswire channels, expanding Tap’s visibility across hundreds of media outlets and news databases.
Press releases reached major newswires, search engines, and social media platforms, giving journalists and industry professionals access to the announcement across networks used by millions of readers each month.
Additional press announcements highlighted key company milestones, including leadership additions and funding announcements, which were distributed across technology, business, and entertainment news channels.
Campaign Results
The integrated PR and communications strategy helped Tap build strong early visibility in the entertainment and technology sectors.
Key outcomes included:
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National media placements across top entertainment and technology publications
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Press release distribution across hundreds of digital news outlets and industry newswires
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Increased awareness among entertainment professionals and creative communities
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Strategic media visibility supporting investor interest
Business Impact
Following the campaign’s visibility and momentum, Tap successfully secured $1.8 million in pre-seed funding, which was later announced publicly through a press release and media distribution campaign.
The funding milestone further validated the platform’s potential and demonstrated how strategic public relations can support startup growth, investor interest, and industry credibility.
Services Provided
Brandinc PR provided the following services during the campaign:
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Startup PR strategy
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Media relations and media outreach
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Press release writing and distribution
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Publicity event support
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Community outreach and engagement
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Social media messaging and launch communications
