At Women’s Business Summit of Southwest Oklahoma, held in Lawton this September, hundreds of women entrepreneurs and business leaders came together for a powerful day of connection, learning and growth. We at Brandinc PR are proud to have secured a feature in The Lawton Constitution (via SWOKNews) highlighting this event—showcasing the value of local community engagement, expert panels, and empowerment for women in business.

Why This Media Placement Matters

• The article in The Lawton Constitution affirmed the Summit’s standing as a meaningful platform in Southwest Oklahoma for women-owned businesses.

• The coverage amplifies our client’s impact: by securing the feature, we helped raise visibility for both the Summit and the region’s female entrepreneurs.

• From a geo-targeted perspective, emphasizing Lawton, Oklahoma and the Southwest Oklahoma (SWOK) region underscores local relevance and search-engine alignment.

Highlights from the Event (as captured in media)

According to the published article and related coverage, key take-aways included:

• A panel of local businesswomen shared candid advice and insights about launching and sustaining a business in SWOK. X (formerly Twitter)+1

• Networking among attendees, local vendors, and expert advisors created real opportunity for business growth and collaboration.

• The message of mentorship, research-driven business decisions and resilience resonated strongly with participants—particularly in a regional context where access and resources may be more limited.

Brandinc PR’s Role

• We coordinated outreach and media strategy that led to the article in The Lawton Constitution—aligning the event narrative with community impact and business empowerment.

• We helped highlight the Summit’s strategic goals: vendor networking, expert “BAIL” (Banking, Accounting, Insurance, Legal) consultations, and panel storytelling.

• By positioning the Summit and its participants in a local/regional context (Lawton, Southwest OK), we delivered coverage that supports local SEO and reinforces Brandinc PR’s service footprint in Oklahoma.

Call to Action & Looking Ahead

If you’re a woman business owner or executive in Southwest Oklahoma, mark your calendar for next year’s Summit. Whether you’re just starting out or seeking to scale, this event delivers valuable connections and resources. And if you’re looking to amplify your next event or initiative through strategic PR and media placement—let Brandinc PR help you tell your story to the right audience.

The coverage in The Lawton Constitution is more than a media win—it’s a reflection of the vibrant, growing community of women leaders in Southwest Oklahoma. At Brandinc PR, we’re honored to play a part in elevating these voices and supporting meaningful community change. We look forward to returning next year, helping secure even greater visibility and impact for our clients and the region.

Brandinc PR proudly supported the annual SWOK Women’s Business Summit, featured on KSWO-TV, celebrating women entrepreneurs and business leaders in Southwest Oklahoma. The event highlighted collaboration, mentorship, and community growth — reinforcing Brandinc PR’s commitment to empowering women in business.

Each year, the SWOK Women’s Business Summit brings together entrepreneurs, leaders, and change-makers from across Southwest Oklahoma to connect, collaborate, and celebrate the power of women in business. As proud PR partners for this annual community initiative, the Brandinc PR team is thrilled to share that this year’s summit was featured on KSWO-TV, spotlighting the incredible women driving innovation and growth in our local economy.

The segment captured the energy and impact of the event — from inspiring keynote sessions and panel discussions to networking opportunities that continue to spark new business collaborations long after the summit ends. This media feature not only amplified the visibility of the event but also reinforced the importance of platforms that empower women to share their stories and strategies for success.

At Brandinc PR, we take pride in supporting initiatives that align with our mission of amplifying diverse voices and building meaningful connections within our communities. The SWOK Women’s Business Summit is more than just an event — it’s a movement fostering mentorship, empowerment, and sustainable growth among women leaders.

💡 Media Win:
KSWO-TV coverage helped extend the Summit’s reach beyond the event hall, bringing local viewers a glimpse into the incredible work being done by women entrepreneurs and small business owners across Southwest Oklahoma.

We’re honored to have helped shine a spotlight on these inspiring stories and look forward to continuing this tradition of community partnership and empowerment for years to come.

AI is the Tool, Authenticity is the Strategy: Why Human Content Still Wins

Artificial Intelligence (AI) has taken the content world by storm. From automated captions and AI-written blog posts to Canva’s Magic Write and ChatGPT, brands now have tools at their fingertips that can create content faster than ever before. But here’s the real question: Do audiences actually trust it?

According to the latest Sprout Social Report, consumers overwhelmingly prefer human-generated content over AI. And that finding reinforces something PR professionals already know—authenticity drives trust.

In this blog, I’ll break down how communicators can leverage AI as a tool without losing the very thing that makes content work: human connection.

Why AI Has Become a Go-To Tool

There’s no denying that AI has real advantages for busy PR teams, entrepreneurs, and small businesses:

• Speed & Efficiency: AI can generate drafts in seconds, saving valuable time.

• Brainstorming Support: Stuck on headline ideas? AI can spark fresh directions.

• Repetitive Tasks: From transcriptions to scheduling, AI reduces manual work.

When used correctly, AI helps communicators focus less on logistics and more on creativity and strategy.

The Authenticity Gap: What AI Can’t Do

While AI is fast, it lacks lived experience. Audiences can sense when content feels generic, overly polished, or detached from real human stories. Risks include:

• Tone Issues: AI doesn’t always capture nuance or empathy.

• Cultural Missteps: Without oversight, AI can miss context or inclusivity.

• Trust Erosion: Content that “sounds robotic” can weaken a brand’s credibility.

In PR, authentic storytelling is non-negotiable. Audiences don’t just want information—they want to connect with a voice they trust.

Where AI Fits In (and Where It Doesn’t)

AI should support your workflow, not replace it. Consider using AI for:

• Drafting outlines or brainstorming angles.

• Analyzing social media sentiment and trends.

• Automating administrative tasks.

But when it comes to storytelling, brand messaging, and reputation management—human oversight is essential. That’s where your brand values, experiences, and personality shine through.

Tips for Keeping Your Content Authentic

1. Human-Edit Every Draft: Use AI as a first draft, but always refine with your voice.

2. Infuse Real Stories: Share client wins, community highlights, or behind-the-scenes moments.

3. Establish “Authenticity Checkpoints”: Ask—Does this sound human? Does this reflect our values?

4. Blend AI + Human Creativity: Let AI handle the structure, and humans bring the story.

Final Takeaway: Balance is Key

AI isn’t the enemy of communications—it’s a powerful tool. But as the Sprout Social report makes clear, authenticity is still the strategy.

Brands that strike the balance—leveraging AI for efficiency while maintaining human voice—will win the trust of their audiences.

So the next time you open ChatGPT, remember: AI can write the words, but only you can tell the story.

🎙️ Listen Now

Want the full conversation? Tune into the latest episode of the Brandinc PR Podcast: “AI Writes It Fast… But Can You Trust It? available on Spotify, Apple Podcasts, and wherever you stream.

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Brandinc PR Featured in Women Story — Founder Brandi Shares Advice for Aspiring Entrepreneurs

We’re excited to announce that BIPR has been featured in Women Story’s article “Starting a New Business – Insights from Women Founders – Part 9.” This recognition highlights the journey, vision, and grit behind BIPR — and showcases how our founder, Brandi Sims, believes in “momentum over perfection.” Women Story

💡 Brandi’s Advice: Momentum Over Perfection

In the Women Story feature, Brandi shares powerful insight for anyone starting a new business:

“Start where you are with what you’ve got. Don’t wait for perfect — entrepreneurship is about momentum, not perfection. Build your table, take up space, and grow boldly without apology.” Women Story

This advice speaks directly to the heart of BIPR’s mission — moving forward despite uncertainty, owning your space, and growing with boldness. It’s a reminder that waiting for the “perfect time,” resources, or circumstances can stall progress.

Why This Matters

• Empowerment for new founders: Brandi’s words are a powerful nudge to people who are hesitant — that it’s okay to use what you have now, even if things are imperfect.

• Encouragement to act: Many aspiring business owners hold back waiting for ideal conditions. This message emphasizes that action, however small, often beats waiting.

• Authentic leadership: Building with purpose, owning your space, and growing without apology are traits that define BIPR’s approach to business.

What’s Next for BIPR

This feature is more than just recognition — it’s motivation. We remain committed to:

• Continuing to serve our clients with excellence, authenticity, and transparency.

• Growing our reach so more people see the value in momentum over perfection.

• Supporting other emerging entrepreneurs, especially women founders, by sharing what we’ve learned on this path.

We’re grateful for being part of this inspiring group of women featured alongside other founders in Women Story. If you’re just starting out — take Brandi’s advice to heart: start where you are, grow boldly, and let momentum be your guide.

Speaking to Influence: Alison Deyette on Media Training, Confidence, and Authentic Communication

In today’s fast-paced media landscape, being able to communicate with confidence, clarity, and authenticity isn’t optional—it’s essential. Whether you’re a CEO preparing for a national TV interview, an athlete stepping up to the mic, or an entrepreneur pitching investors, how you deliver your message can make or break your brand.

That’s why we were thrilled to welcome Alison Deyette, media coach, brand strategist, and on-camera expert, to the Brandinc PR Podcast. With a career that spans 20+ years in television, print, and digital media, Alison has trained executives, celebrities, athletes, and nonprofit leaders to refine their presence and amplify their impact.

Who Is Alison Deyette?

Alison is the powerhouse behind Alison Deyette Media, a consultancy that provides media training, public speaking preparation, interview guidance, talent development, and brand strategy. Her client roster includes organizations like Meta, Planned Parenthood, Excel Sports Management, and the Virgil Abloh Foundation, as well as NBA and NFL athletes.

Before becoming a sought-after coach, Alison built a successful career as a journalist and on-camera personality. She’s hosted and produced shows for major outlets including The Kelly Clarkson Show, Access Hollywood, EXTRA, The View, Today, and Good Morning America. She’s also written for top publications like The Wall Street Journal, The New York Times, USA Today, and InStyle.

This dual experience—working both in front of and behind the camera—gives Alison a unique perspective on what it takes to succeed in the spotlight.

Key Takeaways from the Episode

Here are some of the biggest gems Alison shared on the podcast:

1. Confidence Comes from Preparation

Stage fright and media jitters are common—even for seasoned professionals. Alison emphasizes that confidence isn’t about perfection; it’s about preparation. The more you practice your message, the easier it becomes to show up with poise.

2. Blind Spots Can Be Turned Into Strengths

Many leaders don’t realize the small habits that weaken their presence—like filler words, lack of eye contact, or rushing through key points. Alison helps clients identify and adjust these blind spots so they can communicate with clarity and impact.

3. Authenticity Builds Trust

According to Alison, the most powerful communicators aren’t the ones who deliver flawless soundbites—they’re the ones who show up as their genuine selves. In today’s world, authenticity is more valuable than polished perfection.

4. Navigating Controversy Requires Accountability

When brands or individuals face tough questions, Alison stresses the importance of taking responsibility instead of deflecting blame. Owning your mistakes is one of the strongest ways to build credibility and long-term trust.

5. Storytelling Is Your Superpower

Whether you’re an athlete or a business leader, your story is your most valuable tool. Alison shows clients how to distill complex experiences into relatable, memorable narratives that resonate with their audiences.

Why This Conversation Matters

For PR professionals, entrepreneurs, and executives alike, Alison’s insights serve as a reminder that communication is strategy. The way you prepare, the words you choose, and the presence you project all shape how your audience perceives you and your brand.

In a world where one viral clip can define your reputation, investing in strong media training and communication skills is no longer optional—it’s a necessity.

Listen to the Full Episode

Want to hear more from Alison Deyette? Tune in to the full episode of the Brandinc PR Podcast where we dive deeper into her experiences, strategies, and real-world advice for anyone looking to elevate their communication game.

🎧 Listen here: https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431?i=1000726278916
📺 Watch on YouTube: https://youtu.be/JBu83SBBg1o?si=K7FpBPatDFFu1Nzs

And don’t forget to subscribe to the Brandinc PR Podcast for more conversations with PR pros, entrepreneurs, and media leaders shaping the future of communications.