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Mastering Media Interviews with UK PR Legend Guy Clapperton

What do you get when you mix a British accent, 30+ years of journalism, and a no-fluff approach to media training?

You get Guy Clapperton—and this week’s must-listen episode of The Brandinc PR Podcast.

If you’ve ever panicked during a media interview, fumbled your talking points, or tried to “wing it” only to sound like a malfunctioning AI, this episode is your saving grace. Guy joins us from Croydon, England, bringing global PR wisdom and dry wit that cuts right through the noise (and the nonsense).

🧠 Who Is Guy Clapperton?

• A veteran journalist with over 30 years of experience

• Host of a top 15 global futurist podcast (yep, ranked #9!)

• Media trainer since 2002

• Recently named in the “Independent Impact 50” for PR in the UK

Needless to say, he knows what he’s talking about—and how to help YOU talk about what matters.

🎧 What We Cover in This Episode:

• The #1 mistake people still make in press interviews (hint: it’s not saying “um”)

• The cultural clash between American bravado and British understatement

• How to show up prepared, polished, and still human in interviews

• Why media training isn’t about being perfect—it’s about being present

• The future of press interviews (are holograms coming? Maybe…)

Whether you’re a startup founder prepping for your first podcast or a publicist trying to get your CEO to stop saying “synergy” in every sentence, this episode has the real talk and tools you need.

🔑 Key Takeaways:

• Over-prepping is real. Media interviews aren’t performances—they’re conversations.

• “Just be yourself” is bad advice. Be your media-ready self.

• British PR advice hits different. And we’re here for it.

🎯 Why You Should Listen

If you’re building your brand, pitching to press, or simply want to stop sounding like a TED Talk reject, this episode is a must-download. Guy’s take on interview strategy is smart, fresh, and 100% fluff-free.

📲 Listen to the full episode now on Spotify, Apple Podcasts, or wherever you get your audio fix.

💬 Don’t forget to rate, review, and share it with your PR squad.

Want to book Guy Clapperton for media training? Or curious about leveling up your interview game? Drop us a DM or head to BrandincPR.com. We’ll make sure your next mic moment is your best yet.

#MediaTraining #PRStrategy #BrandincPRPodcast #InterviewTips #GuyClapperton #UKPRExpert #PressInterviewHelp #PersonalBranding

Ever wonder what really happens behind the scenes of your favorite concert? On the latest episode of the Brandinc PR Podcast, host Brandi Sims is joined by the creator of This Is DeLaCruz—a rising media platform and YouTube series focused on giving visibility to the often-overlooked professionals in the live music industry.

From touring audio to storytelling powerhouse, our guest shares how they built This Is DeLaCruz from the ground up using organic content, consistent brand voice, and a strong sense of purpose. We dive into the strategies that helped them gain trust in a niche technical space, align with major sponsors like Guitar Center and Insta360, and launch impactful new series like Women on Tour.

Whether you’re a PR pro, creative entrepreneur, or just obsessed with the music industry, this episode is packed with branding lessons, community-centered storytelling, and actionable insights on staying true to your mission.

Topics covered:

• Building a credible brand in a technical niche

• Organic brand storytelling that connects

• Navigating sponsorships with integrity

• Launching Women on Tour to elevate female professionals

• Lessons from balancing growth with authenticity

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform.

The Brandinc PR Podcast Featured in “5 Law & Media Podcasts” Curated by The Intersection’s Sallie Hofmeister

We’re excited to share that The Brandinc PR Podcast was recently featured in a roundup of top podcasts navigating the intersection of law, media, and public perception! 🎙️🏛️

Curated by Sallie Hofmeister, a partner at The Intersection and former longtime journalist, the list spotlights podcasts that explore how narratives are shaped both in the courtroom and in the court of public opinion. The curated list was published in the EarBuds Podcast Collective newsletter, a trusted resource for podcast lovers and industry insiders.

Our inclusion alongside other heavy hitters like WNYC’s On The Media, Emily D. Baker’s The Emily Show, and Gamut Podcast Network’s We Fixed It, You’re Welcome, is a true honor. We’re especially proud to be recognized for our candid conversations and behind-the-scenes insights on PR, communications, and media strategy.

Huge thanks to Arielle Nissenblatt for tagging us and to Sallie for the thoughtful inclusion!

💡 Why This Matters:
In today’s media climate, understanding how public narratives are built—and challenged—is more important than ever. The Brandinc PR Podcast brings you insider interviews, breakdowns of trending topics, and actionable strategies from the front lines of communications.

🎧 Haven’t tuned in yet? Catch up on the latest episodes wherever you listen to podcasts.

How Dugout Mugs Scored $50M in Sales with Bold Branding & Social Proof: A Conversation with CEO Kris Dehnert

What does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on The Brandinc PR Podcast, host Brandi Sims sits down with Kris Dehnert, the powerhouse CEO and co-founder of Dugout Mugs, to talk strategy, sales, and staying grounded while scaling big.

With over $50 million in sales, partnerships with Major League Baseball, and a social media audience of over 3 million followers, Dugout Mugs is far more than a novelty—it’s a case study in brand credibility, social proof, and disruptive marketing done right.

But Kris doesn’t just drop numbers—he drops truth. In this candid conversation, he opens up about:

• Launching Dugout Mugs and the product-market fit that changed everything

• Why social proof (like 60K+ reviews) is more powerful than any pitch

• What he learned from burnout and how it changed his leadership style

• Balancing fatherhood and founder life in the middle of fast-paced growth

• The future of eComm branding and what’s next for his empire

Whether you’re a small business owner, startup founder, or brand strategist, this episode is packed with actionable insights on building trust, scaling smart, and staying human in the hustle.

🎧 Listen now on Spotify, Apple Podcasts, or wherever you stream your shows.

🛠️ Ready to upgrade your own brand game? Subscribe to The Brandinc PR Podcast for expert interviews, bold strategies, and behind-the-scenes stories from industry disruptors.

Brandi Sims to Moderate PRSA’s “State of the Industry: AI & Crisis Communications” Webinar

We’re thrilled to announce that Brandi Sims, Founder of Brandinc PR, will serve as moderator for the upcoming PRSA webinar, “State of the Industry: AI & Crisis Communications,” happening June 18, 2025 at 2PM ET.

In today’s fast-paced media landscape, artificial intelligence is rapidly transforming the way PR professionals respond to crisis moments—from real-time reputation management to AI-driven media strategies. This timely and thought-provoking conversation will explore how communications pros can navigate these changes, adapt, and thrive.

Meet the Panelists:

🔹 Ryan McCormick – Co-Founder, Goldman & McCormick Public Relations
A veteran in crisis PR, Ryan brings deep insights on reputation repair and media navigation in high-stakes situations.

🔹 Dr. Lisa Du Bois Low – Associate Professor of Practice, Texas Tech University
An academic and practitioner at the intersection of communications and generative AI, Dr. Low will break down how AI is shaping message strategy and public perception.

🔹 Nathaniel Cooke Jr. – Co-Founder, CG Consulting Group
With a sharp focus on strategy and innovation, Nathaniel brings a forward-thinking view on how AI is redefining trust, authenticity, and the role of communicators in the digital age.

As moderator, Brandi will guide the conversation with thoughtful questions and real-world application, helping attendees walk away with practical strategies for embracing AI in their own crisis comms playbook.

📅 Save the date: June 18, 2025 at 2PM ET
🔗  https://www.prsa.org/event/2025/07/22/default-calendar/state-of-industry-ai-and-crisis-communications-wbens2503

Stay connected with Brandinc PR for more event updates, key takeaways, and Brandi’s insights following the session.

This isn’t just another PR panel—it’s a look into the future. Are you ready?